(PRESS RELEASE) Boss Pet Products, dba PetEdge, a supplier of wholesale pet products and grooming supplies, has responded to a rapidly growing market demand for natural nutritional supplements for pets by introducing a new line of veterinarian-formulated, condition-specific, natural health supplements for cats and dogs in the form of tasty soft chews. New Total Pet Health supplements provide scientifically balanced nutritional support for improved health, vibrancy and quality of life.
Each Total Pet Health formula addresses the unique nutritional needs of pets. The all-natural supplements are NASC (National Animal Supplement Council) compliant, made in the USA and contain no wheat, corn, colors, dyes, artificial ingredients or chemical preservatives. The line offers premium-quality nutritional support for hip and joint, pre- and probiotic digestive support, stress and behavior support, skin and coat support and a full-spectrum multivitamin and mineral supplement for overall health and wellness.
“Pets are living longer, which is not only driving rising veterinary costs, it is also increasing the demand for effective, nutritional supplementation,” said Chris Miller, president, Boss Pet / PetEdge. “Pet owners not only want to proactively promote health and wellness at every stage of their pets’ lives, they also want to treat specific conditions and provide greater comfort and mobility for aging pets. Total Pet Health addresses all of those needs with a complete line of natural, effective, life-enhancing of solutions.”
Total Pet Health supplements have been developed by veterinarians using only naturally sourced ingredients. Each formulation is scientifically balanced for optimal effectiveness and every weight-based dose is easily delivered in the form of a flavorful soft chew. “The fact that pets enjoy the flavor and texture of the soft chews promotes a positive dosing experience for pets and pet owners,” said John McGlynn VP marketing, PetEdge, “With Total Pet Health supplements, there is no need to deal with, or try to camouflage, hard tablets, messy powders and odorous oils. Pets happily eat the soft chews and receive the full benefit of perfectly balanced nutrition. Pet owners get the highest value for their money and healthier, happier pets.”
The complete line of Total Pet Health supplements includes:
- Joint Support — the most commonly purchased, condition-specific pet supplement — is available in regular and PLUS strength for dogs and a formula for cats — contains highly-effective, balanced ingredients such as glucosamine HCL, MSM, chondroitin sulfate and vitamin C to ease stiffness and pain and support synovial fluid, cartilage and connective tissues. The supplement is available in a protein-free formula with hyaluronic acid for dogs of all ages and breeds — which is especially ideal for protein sensitive dogs. The Joint Support PLUS formula is designed for competitive dogs, working breeds and senior dogs with mobility issues. “Our Total Pet Health supplements contain a higher concentration of the essential active ingredients plus the highly-effective Perna Canaliculus — a New Zealand green-lipped mussel and natural whole food source of joint support nutrients, amino acids and omega fatty acids,” Chris Miller explained, “Unlike the perna extract used in other hip and join products, which lack important fatty acids and other bioactive components, Total Pet Health uses the entire organism as a whole food source for maximum benefit.” The PLUS formula also contains manganese (Mn proteinate), an important trace mineral. Joint Support for cats contains the same highly effective ingredients as the PLUS formula for dogs in balanced dosing for cats.
- Digestive Support supplements have recently joined Joint Support as the most commonly purchased condition-specific supplement type among dog owners with expected continued growth. Total Pet Health uses a specialized formula of beneficial pre-and probiotics to support a healthy digestive tract and immune system, promote healthy gut flora, digestive health and regularity and increase healthy enzyme levels to aid in nutrient absorption and utilization. The formulations guarantee 100 million CFU/grams of Bacilis coagulans and 200 mg of FOS — a prebiotic to feed the healthy microflora in the GI tract. These shelf-stable supplements do not require refrigeration and are available in dog and cat formulas.
- Stress and Behavior Support is an exclusive, non-sedating formula which calms pets without affecting the pet’s personality or energy level. Specifically developed for pets that are exposed to environmental stressors, or pets with a nervous disposition, it helps reduce anxiety caused by separation, boarding, fireworks, thunderstorms, moving, traveling, crowds and trips to the vet or groomer. Formulas for cats or dogs contain thiamine (vitamin B1), L-tryptophan, lemon balm (Melissa officinalis) powder and green tea (Camellia sinensis) extract (yielding L-theanine). It can be used to address specific environmental stressors or as a daily supplement. Dosing can be doubled if needed.
- Skin and Coat Support for dogs promotes healthy skin, shiny coat and normal shedding. The formula helps to calm dry, itchy, flaky skin and soothe irritation and inflammation caused by allergies and seborrheic dermatitis. It is also ideal for enhancing the coats of competitive and show dogs. The chews contain omega 3, 6 and 9 fatty acids, flaxseed oil, safflower oil, salmon oil, vitamin E, crude protein, crude fat and crude fiber.
- Daily Multivitamin for dogs provides balanced, full-spectrum multivitamin and mineral supplementation plus amino acids, essential fatty acids, fish oil omegas and B complex vitamins. It contains antioxidants to fight free radical damage and support the immune system as well as EPA and DHA to promote healthy skin, coat and brain function. This protein-free formula is also ideal for pets with protein sensitivities.
bosspet.com, petedge.com
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