(PRESS RELEASE) HALETHORPE, MD – Caitec announced the official launch of the Nala Cat Toy line at Global Pet Expo. Nala Cat is Instagram’s most famous cat with over 4 million followers. Nala Cat is also a verified Guiness World Records title holder for the most followers on Instagram for a cat. She also has her own website www.nalacat.com. Nala comes from humble beginngs as she was adopted in 2011 from a shelter in California. The new line is inspired by Nala Cat’s favorite toys in several popular cat toy categories: kickers, wands, lasers, tunnels, bat/toss catnip stuffers, motion teasers, and treat dispensers.
“Who better to design a cat toy line than a cat herself,” said Terry Gao, CEO of Caitec, Inc. “Each and every toy we developed was inspired by Nala Cat’s favorite toys. She personally approved of every toy we brought to market!”
The Nala Cat line is made up of over 21 SKUs giving retailers a complete Cat Toy POG solution. Prices range from MSRP $7.99 to over $59.99. PetSmart has been carrying the Nala Cat Toy line since January 1st and it has quickly become a top selling cat toy brand in dollars and units! The line has shown no signs of slowing down with the challenge becoming keeping items in stock.
Nala Cat herself has been helping support her toy line by posting on social media telling her 4 million+ fans all about it. Follow Nala Cat on Instagram @nala_cat.
Caitec will be showcasing the complete Nala Cat toy line at Global Pet Expo, Booth #1061.
About Caitec Inc.
Founded in 1992, Caitec has been leading the way in pet product innovation by offering pet owners a wide range of high-quality, affordable pet products. Caitec’s tradition is creating Innovations in Pet Care for a Better Way of Life. To learn more, visit www.caitec.com.
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About Nala Cat
Varisiri “Pookie” Methachittiphan and Shannon Ellis, are the parents of Nala Cat, the most popular cat on Instagram. As loving pet parents and animal advocates, Pookie and Shannon recognize that a safe home and toys that enrich a cat’s life are key to helping cats live their best life. That is why they have taken special care in choosing the right materials, shapes, catnip and committed partners to craft toys that cats love and their parents can trust. And retailers and pet parents alike can rest assured that every toy has also been personally played with, tested and hand-picked by Nala Cat herself. Learn more about Nala Cat at www.nalacat.com.
