Connect with us

Headlines

Cat Product Maker Acquired

The company manufactures private label and branded cat litter products.

mm

Published

on

CHICAGO – Wind Point Partners portfolio company Pestell Group has acquired VersaPet Inc., a Toronto-based manufacturer of private label and branded cat litter products.

Financial terms of the deal were not disclosed. The transaction was completed through the Pestell Pet Products (PET) business unit

Pestell manufactures animal litter and small animal bedding products. The acquisition increases Pestell’s capacity for cat litter production, and it allows VersaPet to offer additional products from the broader Pestell pet portfolio, including paper-based animal litter, animal bedding, pet treats and dental chews.

Matt Miller, Pestell PET CEO, said, “We are thrilled to welcome VersaPet to the Pestell family. VersaPet brings high-quality cat litter and a great reputation in the industry and we are excited about the future. We look forward to the additional opportunities we can provide customers through our combined business.”

Paul Peterson, Managing Director with Wind Point Partners, stated, “VersaPet has achieved substantial growth, and we believe that the combination with Pestell will serve as a catalyst for even greater growth as the two businesses leverage their respective customer bases.”

The acquisition of VersaPet continues Wind Point’s history of partnering and working with family-held businesses. This marks the third acquisition for PET since Wind Point’s original investment in Pestell, following the acquisitions of BPV Environmental and Targeted Pet Treats.

Advertisement

Elliott Wahle, chairman and CEO of VersaPet, said, “We are extremely pleased to be joining Pestell Pet Products. We believe that this new partnership will dramatically enhance our ability to innovate and allow us to continue to provide the level of service and quality our customers are accustomed to. We are most excited about the next phase of our growth as part of the Pestell organization.”

Wind Point Partners acquired Pestell in June 2018 in partnership with Matt Miller, a more than 20-year veteran of the pet and consumer industries. In cooperation with Miller and management of Pestell, Wind Point will seek to continue expanding the Pestell platform through a combination of organic growth and complementary acquisitions.

Since launching in 2017, PETS+ has won 11 major international journalism awards for its publication and website. Contact PETS+'s editors at editor@petsplusmag.com.

Advertisement

FEATURED VIDEO

JIM ACKERMAN

Very Few Pet Businesses Do This With Their Ads … But You Definitely Should

Testing and tracking your ads can make a huge difference in the ROI that you get, says marketing specialist Jim Ackerman. But very few pet businesses take the proper steps to run successful ad campaigns. Here, Ackerman shows an example of what effective testing looks like.

Promoted Headlines

Headlines

Pizzeria Helps Reunite Missing Pets With Owners

The effort is a hit with patrons.

mm

Published

on

Angelo’s Pizza in Matawan, NJ, has launched an effort to get missing pets back with their owners.

It’s putting missing-pets posters on its pizza boxes, the New York Post reports.

The restaurant recently posted on Facebook: “Anyone in the Matawan/Aberdeen area who has a missing pet can drop off flyers for us to place on all your pizza boxes. No charge.”

In a later post, the restaurant wrote: “Thank you for your support and responses from all of you! This initiative has been very very successful and has raised a lot of awareness for missing pets. Thank you everyone! Let’s all keep helping pets be reunited with their families!”

The initiative has been popular with customers. One commented on the restaurant’s Facebook page: “It’s wonderful when businesses care about animals and their patrons.”

Read more at the New York Post

Continue Reading

Headlines

25 Cities Honored for Pet-Friendliness

The certification was created by Mars Petcare and experts from the Civic Design Center.

mm

Published

on

FRANKLIN, TN — Twenty-five cities throughout North America have landed on the inaugural list of Better City for Pets certified cities.

The certification “honors the work that has been done to create a friendly environment for two- and four-legged citizens and the commitment from each of these cities to continue improving their pet-friendly programs and policies,” according to a press release from Mars Petcare.

Podcast: How to Keep Your Millennial Employees Happy at Work
Behind the Pages

Podcast: How to Keep Your Millennial Employees Happy at Work

Podcast: How Pet Business Professionals Can Get More From Social Media Platforms
Podcasts

Podcast: How Pet Business Professionals Can Get More From Social Media Platforms

Podcast: Learn How to Create a Killer Website in Our Debut Episode of “Behind the Pages”
Podcasts

Podcast: Learn How to Create a Killer Website in Our Debut Episode of “Behind the Pages”

Mars Petcare and experts from the Civic Design Center created the certification as an extension of the Mars Petcare Better Cities for Pets program. The program works with local governments, businesses and non-profits to provide resources, tools and grants that help communities make pets more welcome.

“On behalf of Mars Petcare, I want to thank and congratulate the 25 cities that have prioritized people and pets in their communities,” said Mark Johnson, president of Mars Petcare North America. “From helping people live healthier lives to creating social connections, pets can truly transform our communities. These certified cities are helping to make a more pet-friendly world and we hope that many more cities will join us in this commitment.”

The following cities share the honor of being the first to achieve the Better City for Pets certification:

  • Bloomington, IN
  • Nashville, TN
  • Calumet City, IL
  • Oakland, CA
  • Cleveland, OH
  • Plano, TX
  • Dallas, TX
  • Port St. Lucie, FL
  • Fort Wayne, IN
  • Reno, NV
  • Franklin, TN
  • Rochester, MI
  • Hallandale Beach, FL
  • Royalton, MN
  • Henderson, NN
  • Santa Clarita, CA
  • Laguna Niguel, CA
  • Southport, NC
  • Meaford, Ontario
  • St. Petersburg, FL
  • Memphis, TN
  • Topeka, KS
  • Miami Lakes, FL
  • Tucson, AZ
  • Miami, FL

Through an online assessment at BetterCitiesForPets.com, participating cities were asked to share data on existing and future pet-friendly features within three sections: city profile, survey and priorities. Cities were then evaluated based on 12 traits of pet-friendly cities across the areas of businesses, parks, shelters and homes. Cities that met the certification criteria and committed to continuing their progress in creating a welcoming community for people and pets received the Better City for Pets certification. All cities that completed the assessment received a personalized report outlining their strengths and areas of opportunity, along with resources and tools from the Better Cities for Pets program to help them on their pet-friendly journey.

Continue Reading

Headlines

Here Are the Most (and Least) Expensive Cities to Own a Pet

6 of the most expensive cities to own a pet are in California.

mm

Published

on

GOBankingRates has released rankings of the “most and least expensive cities in the U.S. to own a cat or dog.”

The top-10 lists are based on the cost of pet day care, pet insurance and overall cost of living. (To compile its ranking, GOBankingRates evaluated the 50 largest cities in the U.S.)

The most expensive city to own a pet, according to GOBankingRates, is San Jose, CA. The city has an average cost of pet day care of $40 and average insurance cost per month of $42.

San Francisco is the second most expensive city, with an average cost of pet day care of $36 and average insurance cost per month of $42.

In fact, the study suggests that six of the most expensive cities to own a pet are in California.

Out of the 50 cities, the city named “least expensive” to own a pet is Indianapolis, where the average cost of pet day care is $19, the average insurance cost per month is $31.50 and the general cost of living is comparatively low, according to the ranking.

Wichita is second on the “least expensive list,” with an average cost of pet day care of $22.67, an average insurance cost per month of $29.50 and a low overall cost of living.

Read more at GOBanking Rates

 

Continue Reading

Most Popular