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Cat Product Maker Acquired

The company manufactures private label and branded cat litter products.




CHICAGO – Wind Point Partners portfolio company Pestell Group has acquired VersaPet Inc., a Toronto-based manufacturer of private label and branded cat litter products.

Financial terms of the deal were not disclosed. The transaction was completed through the Pestell Pet Products (PET) business unit

Pestell manufactures animal litter and small animal bedding products. The acquisition increases Pestell’s capacity for cat litter production, and it allows VersaPet to offer additional products from the broader Pestell pet portfolio, including paper-based animal litter, animal bedding, pet treats and dental chews.

Matt Miller, Pestell PET CEO, said, “We are thrilled to welcome VersaPet to the Pestell family. VersaPet brings high-quality cat litter and a great reputation in the industry and we are excited about the future. We look forward to the additional opportunities we can provide customers through our combined business.”

Paul Peterson, Managing Director with Wind Point Partners, stated, “VersaPet has achieved substantial growth, and we believe that the combination with Pestell will serve as a catalyst for even greater growth as the two businesses leverage their respective customer bases.”

The acquisition of VersaPet continues Wind Point’s history of partnering and working with family-held businesses. This marks the third acquisition for PET since Wind Point’s original investment in Pestell, following the acquisitions of BPV Environmental and Targeted Pet Treats.


Elliott Wahle, chairman and CEO of VersaPet, said, “We are extremely pleased to be joining Pestell Pet Products. We believe that this new partnership will dramatically enhance our ability to innovate and allow us to continue to provide the level of service and quality our customers are accustomed to. We are most excited about the next phase of our growth as part of the Pestell organization.”

Wind Point Partners acquired Pestell in June 2018 in partnership with Matt Miller, a more than 20-year veteran of the pet and consumer industries. In cooperation with Miller and management of Pestell, Wind Point will seek to continue expanding the Pestell platform through a combination of organic growth and complementary acquisitions.



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