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Cat’s Pride Announces Litter for Good Program

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(PRESS RELEASE) CHICAGO, IL — Cat’s Pride announced its national “Litter for Good” program as part of its long-term commitment to help save America’s shelter cats through partnerships with and donations to animal welfare organizations across the country. The Litter for Good program encourages consumers to nominate their favorite animal shelters to receive free litter at www.catspride.com/litterforgood and to purchase a green jug of Cat’s Pride Fresh & Light litter. For every green jug sold, Cat’s Pride will donate a pound of litter to shelters nationwide to help animals in need, with the goal of five million pounds of litter donated this year and twenty million pounds by the year 2020. Cat’s Pride is also continuing to partner with actress, producer and animal rights activist Katherine Heigl to help promote the program through “Litter for Good” videos, TV commercials and social media advocacy to encourage all shelters around the country to participate.

Consumers can nominate local animal shelters to receive free litter. The more nominations shelters receive, the more litter they are eligible to claim. When a green jug of Cat’s Pride Fresh & Light litter is purchased, a pound of litter will be added to the total amount donated. Two pounds will be donated for every box and pail of Fresh & Light litter purchased. Consumers can visit catspride.com and sign up for the free Cat’s Pride Club, click on the “Litter for Good” button and nominate a local shelter to receive litter.

“Through our work with animal shelters, we know how much they appreciate donations of litter and I’m thrilled to play a part in helping Cat’s Pride support this initiative,” said Katherine Heigl. “Litter donations will make a huge difference by freeing up dollars that shelters can use toward saving more companion animals.” 

The program addresses a critical need in the shelter community, where 3.2 million cats enter shelters every year and over half are euthanized. Cat’s Pride is committed to Changing Litter for Good, by developing innovative, high performance products, minimizing the environmental impact of its business, and supporting the work of animal welfare organizations nationwide.

“We have been donating litter to shelters for decades, but now we’re excited to extend that to even more shelters across America,” said Dan Jaffee, President and CEO of Oil-Dri, maker of Cat’s Pride. “It’s never been easier to help. Shelters tell us they desperately need donations of litter and this is a great, simple way for consumers to make a difference. You buy a jug and we donate a pound.”

Helping animals is second nature to Jaffee, a third-generation President and CEO of the family-run company, Oil-Dri. He is passionate about cats and litter and as a 20-year board member of The Anti-Cruelty Society, Jaffee takes a personal interest in helping animals and improving Cat’s Pride products, to improve the lives of cats.

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Cat’s Pride Fresh & Light is a revolutionary cat litter that delivers the ultimate performance, including superior odor control, strong clumping and low dust and tracking. Plus it’s up to 50 percent lighter than traditional heavyweight scoopable litters. Fresh & Light is carried in most major grocery stores, Walmart and online at Amazon.com and Chewy.com. LOOK FOR THE GREEN JUG!


Katherine Heigl, actress, producer and animal rights activist shown at the Utah Animal Adoption Center in Salt Lake City, is partnering with the Cat’s Pride Litter for Good program to encourage consumers to nominate their favorite animal shelters to receive free litter when they purchase a green jug of Cat’s Pride Fresh & Light litter.

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PETS+ Live with Candace D'Agnolo

This North Carolina Pet Business Thrives by Creating Unforgettable Customer Experiences

Catch the replay of this PETS+ Live! webinar hosted by Candace D’Agnolo of Pet Boss Nation. This episode featured Wendy Megyese of Muttigans in Emerald Isle, NC. Learn about ways to combat the big boxes and online — the key is to give your customers an experience they can’t get anywhere else — and learn why the business was honored in the 2018 PETS+ America’s Coolest Stores contest.

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Holistic Care Webinar Replay Available Online

Topics include CBD, herbs, essential oils, and supplements.

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(PRESS RELEASE) On Nov. 2, CBD Dog Health’s founder Angela Ardolino partnered with Gregori Lukas of THEO Pet Grocery to host CBD Sessions. The free educational event featured a panel of holistic veterinarians including Dr. Gerald Buchoff, Dr. Beth Hirsch and Billy Hoekman from Answers Pet Food. The panel and presentation include information on how to holistically care for both cats and dogs with CBD, herbs, essential oils and supplements.

Pet parents who tuned in live can see their questions answered by the panel. Answers include information about Cushing’s disease, endocrine disorders, gut health, diet changes, diarrhea and constipation, what full-spectrum hemp oil means and why it is important.

To see the replay, click here. To learn more about safely caring for your pet with holistic methods, visit angelaardolino.com

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Feeders Supply Opens a Third Location in Lexington, KY

It has 24 locations across Kentucky and Southern Indiana.

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(PRESS RELEASE) Feeders Supply Company, “The Pet Lovers Store,” has announced the opening of its third location in Lexington, KY, in the Millpond Shopping Center. To celebrate, Feeders Supply is having a ribbon-cutting ceremony on Nov. 13th, followed by a five-day grand opening festivity.

“We are excited to increase Feeders Supply’s presence in Lexington,” said Brannon Dixon, CEO of Feeders Supply Company. “Our third location confirms our commitment to provide premium products to Lexington area pet lovers. Feeders Supply is proud to be Kentucky owned and operate for over 60 years.”

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The newest Lexington location features more than 11,000 square feet of space, with four private self-serve pet wash stations, expansive fish department, obedience training for dogs, plus a community event space to host adoption events with Lexington Humane Society and other local rescue organizations.

To kick-off the grand opening, the first 30 customers each day from Nov. 13 -17 will receive a gift bag filled with premium products, $5 pet washes, and will be able to enter in-store giveaways, such as six months of free dog or cat food. Winners will be announced through Feeders Supply’s Facebook page.

Feeders Supply is dedicated to carrying a great selection of pet food with advances in nutrition and an expanded collection of supplies for pets. Each Feeders Supply associate goes through extensive training to help pet lovers identify the right products for their pets.

Feeders Supply has 24 locations across Kentucky and Southern Indiana.

feederssupply.com

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VA and Pet Partners Combine Efforts to Bring Therapy Animal Services to More Veterans

The partnership will provide veteran communities with volunteer opportunities.

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(PRESS RELEASE) The U.S. Department of Veterans Affairs has announced it is partnering with the nonprofit organization Pet Partners to help improve quality of life, social engagement and health of veterans through increased access of animal-assisted activities and animal-assisted therapy services throughout the VA health care system.

Pet Partners and the VA will train therapy animal teams and encourage VA medical facilities to establish and expand trained therapy animal visitation and AAA and AAT programs to give patients the sense of connection, comfort and joy that comes from spending time with animals.

“This partnership will add to the health care services and programs VA offers to veterans, as emerging research recognizes the positive effects interactions with animals can have on patients,” said VA Secretary Robert Wilkie. “VA’s work with Pet Partners will help veterans support well-being through animal-assisted activities and therapy, which research shows can be very beneficial.”

The partnership will also provide veteran communities with volunteer opportunities and integrate veterans and their families into Pet Partners activities and events.

According to a wide range of research and studies, the human-animal bond can lead to lower blood pressure, reduced risk for cardiovascular disease, and lessened anxiety, pain, and loneliness. Time with therapy animals not only promotes physical and mental health but also supports wellness across variables such as social interaction, rate of recovery and personal motivation.

va.gov/healthpartnerships, petpartners.org

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