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Cat’s Pride Announces Litter for Good Program

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(PRESS RELEASE) CHICAGO, IL — Cat’s Pride announced its national “Litter for Good” program as part of its long-term commitment to help save America’s shelter cats through partnerships with and donations to animal welfare organizations across the country. The Litter for Good program encourages consumers to nominate their favorite animal shelters to receive free litter at www.catspride.com/litterforgood and to purchase a green jug of Cat’s Pride Fresh & Light litter. For every green jug sold, Cat’s Pride will donate a pound of litter to shelters nationwide to help animals in need, with the goal of five million pounds of litter donated this year and twenty million pounds by the year 2020. Cat’s Pride is also continuing to partner with actress, producer and animal rights activist Katherine Heigl to help promote the program through “Litter for Good” videos, TV commercials and social media advocacy to encourage all shelters around the country to participate.

Consumers can nominate local animal shelters to receive free litter. The more nominations shelters receive, the more litter they are eligible to claim. When a green jug of Cat’s Pride Fresh & Light litter is purchased, a pound of litter will be added to the total amount donated. Two pounds will be donated for every box and pail of Fresh & Light litter purchased. Consumers can visit catspride.com and sign up for the free Cat’s Pride Club, click on the “Litter for Good” button and nominate a local shelter to receive litter.

“Through our work with animal shelters, we know how much they appreciate donations of litter and I’m thrilled to play a part in helping Cat’s Pride support this initiative,” said Katherine Heigl. “Litter donations will make a huge difference by freeing up dollars that shelters can use toward saving more companion animals.” 

The program addresses a critical need in the shelter community, where 3.2 million cats enter shelters every year and over half are euthanized. Cat’s Pride is committed to Changing Litter for Good, by developing innovative, high performance products, minimizing the environmental impact of its business, and supporting the work of animal welfare organizations nationwide.

“We have been donating litter to shelters for decades, but now we’re excited to extend that to even more shelters across America,” said Dan Jaffee, President and CEO of Oil-Dri, maker of Cat’s Pride. “It’s never been easier to help. Shelters tell us they desperately need donations of litter and this is a great, simple way for consumers to make a difference. You buy a jug and we donate a pound.”

Helping animals is second nature to Jaffee, a third-generation President and CEO of the family-run company, Oil-Dri. He is passionate about cats and litter and as a 20-year board member of The Anti-Cruelty Society, Jaffee takes a personal interest in helping animals and improving Cat’s Pride products, to improve the lives of cats.

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Cat’s Pride Fresh & Light is a revolutionary cat litter that delivers the ultimate performance, including superior odor control, strong clumping and low dust and tracking. Plus it’s up to 50 percent lighter than traditional heavyweight scoopable litters. Fresh & Light is carried in most major grocery stores, Walmart and online at Amazon.com and Chewy.com. LOOK FOR THE GREEN JUG!


Katherine Heigl, actress, producer and animal rights activist shown at the Utah Animal Adoption Center in Salt Lake City, is partnering with the Cat’s Pride Litter for Good program to encourage consumers to nominate their favorite animal shelters to receive free litter when they purchase a green jug of Cat’s Pride Fresh & Light litter.

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Gott Pet Products Welcomes New Inside Sales Rep

She brings 15 years of experience to her new role.

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(PRESS RELEASE) Gott Pet Products, manufactures of Charlee Bear dog treats and Hound & Gatos natural food for pets, has announced that Gina Schlueter has joined the team as its inside sales and customer care representative. Schlueter brings 15 years of experience to her new role, which includes managing customer service duties as well as working closely with the supply chain.

Schluter, who holds an associate’s degree in supply chain management from Milwaukee Area Technical College and a bachelor’s degree in psychology from the University of Green Bay, is a certified continuous improvement manager.

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Prior to joining Gott Pet Products, she served as a special projects manager and supply chain manager for Malteurop, where she was responsible for planning, developing, managing and implementing the department’s standards and operating procedures, in addition to managing the procurement, customer service and logistics team.

At Gott Pet Products, Schlueter hopes to improve the internal processes and provide a better customer experience from order to delivery. When it comes to customer service and supply chain, her goal is to not only set processes in place but also document these processes for future improvement. Schluter is most excited about working with the new product introduction team, including opportunities to grow and launch new products. She is also eager to work closely with the sales team, by providing them with the support and tools they need to hit their markets more aggressively.

“Gina brings with her a great deal of knowledge and experience, and we’re excited to have her join the Gott Pet Products family,” says Patrick McGarry, general manager of Gott Pet Products. “I’m confident she will add a lot of value and make our processes more turnkey thanks to her unique ideas.”

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Pet Product Innovations Features Zen Clipper Precise at SuperZoo

It will be giving demos to show how simple the clippers are to use.

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(PRESS RELEASE) Pet Product Innovations will feature its worry-free nail trimmer, Zen Clipper Precise at SuperZoo and will be giving demos to show how simple the clippers are to use.

PPI’s Zen Clipper Precise is a game-changing product that will give pet parents the confidence and peace of mind they deserve while trimming their pet’s nails thanks to its unique feature that “Clips the Tip, Not the Quick!”

Features of the Zen Clipper Precise include:

  • First and only adjustable nail clipper that’s safe, even when your pet moves.
  • The adjustable blade limits that amount of nail being clipped.
  • Made from high-quality stainless steel for a long-lasting, sharp-clipping edge and blades.
  • The cushioned non-slip handle and stainless steel makes for a comfortable clipper that is durable, attractive and easy to use.
  • Designed in the USA.
  • Zen Clipper is especially helpful for pet owners with limited near vision since it will prevent you from cutting off too much of the nail, even if you cannot see up close.
  • Suitable for any size pet from dogs to cats, birds to reptiles!

Other PPI products that will be showcased at SuperZoo booth 1274 include: Bandana Bowl (portable water/feeding bowl and/or cooling collar), Paw Plunger (the No. 1-selling paw cleaner in America), SmartLeash (the first and only retractable leash that automatically stops your dog when running or lunging), and Venison Joe’s Gourmet Pet Chews.

petppi.com

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SodaPup Launches 4 Nylon Dog Toys

Each design aims to minimize destructive chewing behaviors.

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(PRESS RELEASE) SodaPup founder and CEO Adam Baker has announced that SodaPup is continuing its expansion into durable, American-made, FDA-compliant nylon toys for dogs.

“At SodaPup, we’re dedicated to creating the highest quality, safest, most innovative dog toys in the industry. In the nylon category, we continue to introduce fresh and unexpected designs to a category dominated by bone shapes,” Baker said. “There’s no evidence to suggest that dogs prefer bone shapes, so we focus on designs that will appeal to consumers and trust that dogs will like them too. We’ve also developed a one-size-fits-all design philosophy that has the two-fold benefit of maximizing a retailer’s assortment and also providing greater safety for dogs by reducing the potential choking hazard of smaller toys.”

SodaPup has five brands of dog toys, each focusing on different consumer segments and different channels of distribution. The addition of nylon toys to the current rubber toy assortment helps bring these unique brand stories to life. The latest additions include a shovel toy for the Industrial Dog brand, a paw print and a hot dog for the SodaPup brand, and a Funny Bone for the MuttsKickButt brand. Each new toy is large enough for big dogs yet thin enough for smaller dogs to enjoy. Each design also features interesting shapes and textures designed to hold a dog’s interest and minimize destructive chewing behaviors.

All SodaPup dog toys are made in the USA from FDA-compliant materials.

sodapup.com

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