Connect with us

Headlines

Pet Treats Market Nears $7B

Report reveals 11% of dog owners and 8% of cat owners have used CBD/hemp supplements or treats for their pets

mm

Published

on

Sales growth of pet treats continues to outpace growth of the more mature pet food market and growth of pet supplies in general, market research firm Packaged Facts notes in a new report.

U.S. retail sales of pet treats will reach $6.7 billion by the end of 2019, up from $6.5 billion last year, according to the report Pet Treats and Chews in the U.S., 3rd Edition.

Among a range of industry developments, innovation and market growth have notably been fueled by human-food trends.

“Pet treats have come a long way in the past 20 years, with the aisles of pet stores closely resembling the snack aisles of human foods at supermarkets and products positioned as better-for-your-pet,” says David Sprinkle, research director for Packaged Facts. “Limited-ingredient products, grain-free options, and superfood ingredients are all in high demand, with innovative new product entries hitting the market on a regular basis.”

Product innovation featuring cannabidiol (CBD), an active ingredient in cannabis derived from hemp, in products for humans and pets alike has arguably been the most discussed trend of 2019.

“CBD, or cannabidiol, supplements are in high demand in human markets, credited with treating conditions ranging from anxiety to asthma,” said Sprinkle. “The use of CBD has crossed over into the pet market, with usage spiking after the passage of the most recent Farm Bill in December 2018, which took a significant step towards separating hemp and hemp-derived CBD from marijuana-based products.”

Advertisement

Pet owner interest in CBD centers on relieving anxiety and stress issues in pets, but owners also view CBD as an alternative treatment for issues including pain management and allergies. Perhaps not surprising given the massive consumer interest in and media coverage of CBD supplements, Packaged Facts’ 2019 Survey of Pet Owners reveals that 11% of dog owners and 8% of cat owners have used cannabis (CBD/hemp) supplements or treats for their pets.

The momentum behind CBD pet treats is part of consumers’ ongoing interest in functional treats in general. Pet owners have long turned to functional treats to address a wide variety of health concerns, essentially “killing two birds with one stone” by providing their pets with a tasty reward while at the same time treating their health conditions. For many pet owners, functional treats provide more value for the money than indulgent treats or health supplements alone.

Since launching in 2017, PETS+ has won 14 major international journalism awards for its publication and website. Contact PETS+'s editors at editor@petsplusmag.com.

Advertisement

FEATURED VIDEO

PETS+ Live with Candace D'Agnolo

Learn More About America's Coolest Store Winner, Bar K

Catch the replay of this PETS+ Live! Lunch & Learn webinar hosted by Candace D’Agnolo of Pet Boss Nation. This episode featured Candace on location at Bar K in Kansas City, MO. Find out how owners Leib Dodell and David Hensley implemented their idea for a dog park/restaurant/bar that owners enjoy as much as their pets do — and learn why the business took top honors in the 2019 PETS+ America’s Coolest Stores contest.

Promoted Headlines

Headlines

Great Dane Puppy Born With Rare Green Color

The owner said the situation was ‘shocking.’

mm

Published

on

A Great Dane puppy was born in Colorado with a highly unusual characteristic: She was green.

The pup, No. 8 in a litter of 9, came into the world on Oct. 14 WTNH-TV reports.

Caddy Williams, owner of the puppy’s mother, Ami, said the situation was “shocking.”

“Luckily, I had recently read an article about a green dog,” she said. “So at least I knew what was going on.”

Green puppies are thought to occur when biliverdin, a green pigment that is part of bile, comes into contact with light-colored fur, WTNH reports.

The resulting dye job lasts a few weeks and is harmless.

Williams named the dog Verdant.

Continue Reading

Headlines

Dog Daycare Franchise to Serve 750 Employees on a Corporate Campus

It opened at Wolverine Worldwide in Rockford, MI.

mm

Published

on

PHOENIX — The Dogtopia pet franchise has announced the unveiling of its first Dogtopia @ Work campus. The dog daycare and spa-only location is exclusive to the employees at Wolverine Worldwide in Rockford, MI, and will bring the company-subsidized dog daycare to its 750 employees.

With more than 100 locations across North America, the brand is “the fastest-growing provider of specialty dog daycare,” according to a press release. The Wolverine Worldwide dog daycare center is operated by franchisee Tim Parker, who also owns Dogtopia of Grand Rapids.

“Wolverine Worldwide’s employees asked, and the leadership team listened. Dog daycare was the top benefit request among its 750 workers. We’re thrilled to directly meet that need conveniently on site,” said Neil Gill, president and CEO of Dogtopia. “The corporate campus model makes perfect sense as companies seek to be pet-friendly without having to manage which dogs are current on vaccinations, remaining respectful to those with allergies and removing the risk associated with dogs of different sizes and temperaments in common areas together. This is a win-win as it provides these employees safe socialization, exercise and education for their dogs while providing Dogtopia a brand-new channel for us to share our quality daycare service.”

“It’s important for us to continue to invest in our workplace environment in a way that aligns with our values as an employer of choice, and enriches the daily experience and quality of life of our workforce,” said Blake W. Kreuger, Wolverine Worldwide Chairman, CEO, and President.

“We’re extremely excited to have Dogtopia’s presence and friendly staff at our global headquarters to provide pristine care for our employees’ pets while they help drive our business forward.”

 

Continue Reading

Headlines

Holistic Pet Food Firm Acquired by CBD Company

The Halo management team will remain in place.

mm

Published

on

NEW YORK — Better Choice Co. Inc., an animal health and wellness CBD company, announced an agreement to acquire holistic pet foods firm Halo, Purely for Pets.

Financial terms of the deal were not disclosed.

“Halo is a well-established, premium brand and falls squarely in line with our goal to build an all-encompassing, global, animal health and wellness consumer product goods company,” said Damian Dalla-Longa, CEO of Better Choice. “Over the last three decades, Halo has built a strong reputation and loyal consumer following, carving out a niche in the industry with high-quality animal products that contain whole food meat and fish and non-GMO ingredients. We look forward to working with their team to close the transaction and integrate their brand into our operating and marketing platform.”

The Halo management team, led by branded consumer food and animal health veteran CEO Werner von Pein, will continue to manage the Halo business. Halo’s name and brands are not expected to change as a result of the transaction.

“Better Choice is the ideal partner for Halo and this combination comes at an exciting time for our company,” said Werner von Pein, CEO of Halo. “As the Better Choice team brings a wealth of experience in animal health and growing consumer brands, we are eager to leverage that expertise and continue to expand our company’s footprint, while maintaining Halo’s unwavering commitment to product quality and to our pet parents’ experience.”

Bruce Linton, special advisor to the company, said: “This is a transformational acquisition for Better Choice that will help accelerate the build out of our animal health platform. The team, market and capital are aligned on the opportunity to create a world class business at BTTR, with responsible revenue growth and an ambitious research, data and analytics strategy.”

Better Choice Co.’s brands include TruPet, TruGold and Elvis Presley’s Hound Dog. Its product lines include ultra-premium, all-natural pet food, treats and supplements, with a focus on freeze dried and dehydrated raw products.

Continue Reading

Most Popular