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Celerant Integrates with General Pet Supply

The goal is to streamline inventory and automate ordering for pet shops.




(PRESS RELEASE) STATEN ISLAND, NY – Celerant Technology, a leading provider of innovative retail solutions for the pet food and supply industry, has announced a new partnership and integration with General Pet Supply, serving the industry for over 40 years. The integration provides access to General Pet’s catalog, and allows retailers to import products into the point of sale with no manual entry, and automatically order inventory– enabling retailers to save time and keep shelves stocked more efficiently, so they can spend more time servicing customers.

Celerant’s retail software provides direct access to General Pet’s catalog from within the point of sale; retailers can browse products from over 120 manufacturers, including Cardinal Pet Care, Central Pet Brands, Dr. Elsey’s, Exclusively Pet, Four Paws, Greenies, Healthy Pet, IAMS, Jolly Pets, Omega Paw, RedBarn Pet Products, Spectrum Brands, Zoo Med Labs, and ZYMOX. After the retailer selects the items they want to sell, they can easily import those items in bulk directly into their retail software database. This not only saves a significant amount of time and eliminates data errors caused by manual entry, it helps stores maintain the most up-to-date product data and seasonal/monthly specials in their retail system.

From Celerant’s retail software back office, retailers can monitor inventory levels for products across all departments, and see what is selling and not selling. Purchase orders can be easily created and sent to General Pet Supply, electronically, with acknowledgement. The integration also allows retailers to setup automated ordering with General Pet Supply by defining minimum /maximum quantity levels, ensuring fast-moving pet food and supplies are always on hand.

Coming soon, the integration will pull General Pet’s ‘online data feeds’ to automatically display products with images and descriptions on Celerant’s eCommerce platform and in store kiosks.

Visit Celerant at Superzoo booth #6458.




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