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Check Out the 2017 Charitable Honor Roll




The pet industry has been generous this year.

2017 may have brought some of the worst weather we’ve seen, and it may have seen a continued need to support shelters and other animal welfare organizations, but the pet industry rose to the occasion. Manufacturers and retailers alike jumped into action after hurricanes Harvey, Irma and Maria. And they continued their support of helping local and regional organizations.

We list below all the contributions we could find in our archives in 2017. If we’ve left you out, let us know and we’ll add you to the honor roll: Email a one- or two-sentence explanation of your charitable efforts or acts of kindness that includes the amount donated — whether that be in pounds, dollars or man hours — as well as the name and location of your pet business.

Now, on with the honor roll:

  • American Humane Association’s animal first responders deployed in Texas to provide rescue rigs, rescue staff, and trained first responder volunteers.
  • American Pet Products Association coordinated more than 1,200 manufacturers to solicit donations and supplies, and to assist in hurricane relief.
  • American Veterinary Medical Association contributed $100,000 to Hurricane Harvey relief efforts.
  • Barkworthies helped place more than 100 shelter dogs in their forever homes in Chicago, IL, and Austin, TX, as part of the brand’s Chews Rescue shelter campaign, covering over $22,000 in adoption costs over the last weekend of April.
  • Canidae Pet Food partnered with SaveARescue, delivering 25,000 units of dog and cat food to Texas shelters.
  • Caru Pet Food donated 348 cases of food to shelters in need, providing more than 4,000 meals for needy dogs in Texas and Florida.
  • Champion Petfoods, with distributor Bark To Basics, donated thousands of pounds of Orijen and Acana pet food to Harvey-impacted animals.
  • Chicken Soup For The Soul Pet Food and American Humane delivered 100,000 pounds of dog and cat food to Texas and Louisiana. Additionally, as part of its Fill A Bowl … Feed a Soul initiative, the company donated 40,000 pounds to Florida shelters.
  • Dog Daycares Supporting Houston’s Pets Youcaring campaign had raised $21,000 as of press time for Lone Star Animal Welfare League.
  • Ethical Products earmarked truckloads of dog and cat beds to help animal welfare agencies that rescued and cared for pets that were left homeless due to Harvey.
  • Fluff & Tuff held a monthlong social media campaign to raised 745 toy donations.
  • Katie’s Pet Products gave 10 percent of all sales from Sept. 10-17 to Best Friends Animal Society efforts in Florida.
  • Kaytee donated pet and wild bird food to shelters in impacted areas.
  • Lucy Pet Foundation provided veterinary care and flew 70 adoptable cats and dogs from Texas animal shelters to California, with none other than Katy-born Renee Zellweger helping with the efforts.
  • Manna Pro sent $150,000 in pet products to animal-welfare organizations in Houston; matched employee donations to the American Association of Equine Practitioners, American Red Cross and Houston SPCA; and donated more than 20,000 Nutri-Vet items.
  • Mars Petcare sponsored National Disaster Search Dog Foundation teams and coordinated with Rescue Bank.
  • Mars Petcare deployed sponsored canine search and rescue teams from National Disaster Search Dog Foundation to Texas. The company coordinated with’s Rescue Bank program to send more than 40,000 pounds of food.
  • One Fur All donated 20 percent of online sales Sept. 20-30 to Best Friends Animal Society and SPCA of Texas.
  • Oxbow Animal Health, through its Sharing Our Garden Animal Rescue Giveback, donated $6,000 to six shelters across the U.S.
  • Pawluxury, a manufacturer of wholesome chews and treats, donated 20 pallets of rawhide, equaling a retail value of $59,000, to rescue dogs affected by hurricanes Harvey and Irma.
  • Pawtree donated two weeks’ worth of pet food to feed the estimated 5,000 pets displaced due to Hurricane Harvey.
  • Pet Food Experts partnered with Bentley’s Pet Stuff, Bad Dog Frida and other stores to ship pet food to Texas shelters. Additionally, the company sent more than 40,000 pounds of cat and dog food to Puerto Rico.
  • Pet Industry Wholesalers — including Auburn Leathercrafters, Cat Dancer, A Tail We Could Wag, Luxe Pets, Scout & Zoe’s, Earth Heart, The Good Dog Company, Aroma Paws, Olly Dog, Animal Rescue Fund Muncie and Paws Stop Indianapolis — donated products to Hurricane Irma Shelters for Pets via Patrick Caprez, owner of Natural Cravings Pet Treats, and Cindy Dunston Quirk, owner of Scout and Zoe’s.
  • Pet Leadership Council partnered with to manage distribution of items from PLC members to areas impacted by hurricanes.
  • Pet Sitters International raised $20,010 for SPCA of Texas/Hurricane Harvey relief.
  • Petco Foundation committed $2.3 million with product donations or grant support to nearly 20 organizations affected directly by Harvey.
  • Petland Inc. kicked off its new charitable giving organization, Petland Charities, at its flagship store in Chillicothe, OH, raising funds for the local Humane Society and the local K9 unit.
  • Petmate sent supplies to Dallas-Fort Worth shelters and rescues, as well as to the MuttNation and Jackson Galaxy foundations working in the Houston area. The company also sent boxes of dog and cat toys to me, which went to El Gato Coffeehouse Cat Cafe, Friends for Life and K-9 Angels Rescue in Houston.
  • Pets Best added a call to action on its website, sending visitors to Austin Pets Alive! to make donations.
  • PetSmart Charities allocated $1 million in emergency relief to help families and pets impacted by Hurricane Harvey.
  • Phillips Pet Food & Supplies provided storage and delivery of donated items in and from its Arlington, TX, facility; it also donated crates for transport.
  • Posh Pet Hotel in West Palm Beach, FL, donated three truckloads of dog food, diapers, cages etc. to the people in Houston.
  • Puppy Parties NYC raised $2,000 for Austin Pets Alive!, with help from donated raffle items from Poochieboots and other brands.
  • Pura Naturals Pet partnered with Karma Rescue to fly 34 adoptable dogs from Texas shelters to California.
  • Purina donated 1,900 pounds of pet food and 6,000 pounds of cat litter to the Humane Society of Greater Miami; pet food, litter and probiotic supplements to Rescue Bank; and $50,000 to for Harvey and Irma relief.
  • Rubie’s Pet Shop Boutique in New York, NY, donated proceeds from the 27th Annual Tompkins Square Halloween Dog Parade to the New York City Department of Parks & Recreation for the maintenance and upkeep of the newly restored Tompkins Square Dog Run.
  • Simba’s Barkery in Dallas, TX, sent 50 percent of its profits Aug. 27-Sept. 10 to Houston rescues.
  • Sitstaygo in Montclair, NJ, is donating a portion of sales through the holidays to Houston SPCA.
    Solvit sent 1,500 pet bowls and 400 pet food storage bags to Houston SPCA.
  • Spectrum Brands donated flashlights, insect repellent, and pet grooming and care products to relief organizations.
  • Swanky Paws Pet Spa in Lawrenceville, GA, offered a Spa for a Cause Hurricane Package, with profits going to rescues in Texas and Florida.
  • Treatibles, an industry leader in PCR hemp wellness products for pets, donated nearly 300 pounds of chews to rescue organizations helping pets in Florida, Texas and California.
  • Tropiclean Pet Products sent products to the San Antonio Humane Society, National Disaster Dogs and the FEMA Task Force.
  • Tuffy’s Pet Foods raised more than $15,000 (as of press time) for Corridor Rescue’s relief efforts in Houston.
  • Van Ness Pet Products donated $1,000 worth of pet beds to the Montclair (NJ) Township Animal Shelter.
  • Vitakraft Sunseed donated 2,000 pounds of bird and small animal food and hay bedding.
  • Wag Central in Stratford, CT, raised $900 for U.S. Humane Society’s Harvey relief.
  • WellPet sent volunteers and 30 pallets of food and treats to the Houston area; donated $10,000 through its Foundation to American Red Cross and Austin Pets Alive!; matched $5,000 in employee donations; and reimbursed and donated food to employees who fostered or adopted a Harvey pet.
  • Your Hipster Pet in Houston washed nearly 100 Harvey-displaced dogs at George R. Brown Convention Center’s emergency shelter.
  • Worldwise made a monetary donation to Hurricane Harvey Humane Society relief, and employees donated $1,600. The company also sent Sherpa carriers and boxes of dog and cat toys that went to El Gato Coffeehouse Cat Cafe, Friends for Life and K-9 Angels Rescue in Houston.




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High-Protein Meat-Free Dog Food Debuts at SuperZoo

It incorporates yeast proteins.




LAS VEGAS — Wild Earth Inc. has launched what it calls “the industry’s first line of high-protein, meat-free dog food” at the SuperZoo Conference in Las Vegas.

The food will be available in independent pet food retailers nationwide starting in September, with United Pacific Pet serving as the exclusive distributor in California, Nevada, Arizona and Hawaii. The product can also be purchased online at

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“The effects of meat production on the environment are well-documented and utterly unsustainable, and pet food is a large part of the problem. The irony is that there is a better way, dogs can thrive on a clean, plant-based diet,” said Wild Earth CEO Ryan Bethencourt. “When we set out to make the healthiest food for our pets and the environment, we knew we had to look past meat. We’re of course also animal lovers, so kind, cruelty-free nutrition that avoids lab animal testing is of utmost importance to us.”

Wild Earth states that its pet food “replaces factory-farmed meat with yeast proteins that provide the 10 essential amino acids that dogs require without the harmful effects of meat production.”

According to a press release:

Wild Earth’s clean protein formula is the industry’s first dog food that uses yeast protein as the main ingredient, a unique, major source of dietary fiber that’s absent in animal meat and highly lacking in conventional dog foods. Thus, the formula provides a clean protein source with an added nutritional boost.

The veterinarian-developed food offers 31% complete proteins in every scoop and a natural umami (meaty) taste that dogs love. By utilizing 100% purposeful ingredients — oats, sweet potatoes, chickpeas, blueberries, pumpkin, spinach — dogs are treated to healthy fibers, vitamins, antioxidants, chloride and potassium. And these sources provide energy, heart health, immune system support, better digestion and nutrient absorption, among other key benefits. There are also no artificial preservatives or flavors and no corn, soy or rice in Wild Earth’s formula.

Wild Earth has secured more than $16 million in funding thus far, including a Series A round led by VegInvest announced earlier this year and $550,000 from Mark Cuban, owner of the Dallas Mavericks and judge on ABC’s “Shark Tank.”

“I invested in Wild Earth because they have the potential to transform the Pet Food industry just like Beyond Meat has transformed the meat industry,” said Cuban. “The release of their first flagship product, a clean, high protein dog food, is a huge milestone for the whole pet food industry.”

Yeast-based proteins are approved by the Association of American Feed Control Officials and the U.S. Food and Drug Administration as safe for dogs.

“A common misconception is that dogs need animal meat in their diet, but what they truly need is protein. And protein is readily available to dogs from a variety of plant and fungi-based sources. In fact, many would be surprised to learn that the fungal proteins used by Wild Earth contain more protein per gram than beef,” said Wild Earth Chief Veterinary Officer Dr. Ernie Ward.

Representatives from Wild Earth will be available at this year’s SuperZoo conference, booth #565.

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Bayer to Sell Animal Health Business in $7.6B Deal

The deal will double Elanco’s companion animal business.




GREENFIELD, IN — Elanco Animal Health Inc. plans to acquire Bayer AG’s animal health business in a $7.6 billion deal.

The transaction “will create the second-largest animal health leader,” according to a press release from Elanco (NYSE:ELAN). It will double Elanco’s companion animal business.

“This combination will join two complementary animal health-focused entities previously under the human pharma umbrella into a dedicated company focused on delivering for farmers, veterinarians and pet owners,” said Jeffrey N. Simmons, president and CEO of Elanco. “It creates increased speed, attention and investment to bring customers greater access and options at a variety of price points to make a difference in the lives of animals.

“We look forward to adding Bayer Animal Health’s employees’ breadth of expertise. Ultimately, we believe these increased capabilities and knowledge will allow us to better support the veterinarian, creating a bridge between the pet owner and the veterinarian where relationships don’t exist today.”

Bayer AG’s CEO, Werner Baumann, said: “Our Animal Health business is among the pioneers of this sector, having built up an attractive portfolio and secured well-established market positions in the companion and farm animal segments. And now, the combination with Elanco will give rise to a leading competitor in the animal health industry, benefiting customers, employees and shareholders alike.”

Elanco will finance the transaction through both cash and equity. The deal is subject to regulatory approval and other customary closing conditions,

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78 Animals Rescued From Fire at Pet Resort

Some pets were treated for smoke inhalation.




Firefighters rescued 78 animals from a fire at Pet Paradise, a pet resort in Charlottesville, Va., on Sunday.

Dogs and cats were taken to local veterinary clinics in the area to be treated for smoke inhalation, CBS 19 News reported. (Watch a CBS 19 News video about the fire below.)

The Daily Progress reported that about 10 animals were in critical condition. Some animals were being taken to the Greenbrier Emergency Animal Hospital, and some were going to shelters and foster homes.

In a message on its website Monday morning, Pet Paradise Charlottesville stated:

Our management team continues to be focused on ensuring the safety of all the pets at Pet Paradise Charlottesville after this emergency. As of this morning, we have contacted all the owners and notified them of their pets locations. The pets previously reported in critical condition are now in stable condition and being cared for by local veterinary hospitals. We currently have 2 cats and 1 dog that escaped during the emergency last night. Our team members spent the night searching for these pets and our number one priority is locating them and safely returning them to our owners. Our efforts today will be focused on locating these pets.

Firefighters were called to the blaze at about 6:25 p.m. and had extinguished it by 8 p.m. One firefighter was taken to the hospital after suffering heat-related injuries, according to CBS 19.

It’s still unknown what caused the fire.

Watch a news video about the fire:

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