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Coastal Pet Products Celebrates 20 Years of Li’l Pals Collection

The Li’l Pals line features two new product collections and toys.




dog and toy

(PRESS RELEASE) ALLIANCE, OH – Coastal Pet Products, a leading innovator in the pet industry, announces the 20th anniversary celebration of its renowned Li’l Pals collection.

It began with small dogs and a big dream, and since then the Li’l Pals line has provided perfectly sized accessories and essentials tailored to the unique needs of petite dogs, puppies, and kittens, too. Two decades of commitment to small-breed pets have solidified Coastal Pet Products as a trusted name among pet owners and pet industry professionals. Our attention to detail with the items in this collection sets us apart. For example, slimmer collar widths and curved buckles provide added comfort for petite pets while wearing them.

“As a manufacturer, we are obsessed with product details,” says Kim Stout, president. “We love providing the optimal fit and style for little dogs, puppies and kittens. “


To mark this milestone, Coastal Pet Products introduces exciting new additions to the Li’l Pals collection – including two distinct new product lines as well as toys – beginning February 1, 2024. The Posh collection features fashion-forward collars, leashes, and accessories inspired by trending handbag designs. The Charming collection is comprised of whimsical, accented collars, leashes, and accessories that mirror the charming personalities of small dogs and puppies. New 3-Pack Dog Toy Combos have been added with nature and food inspired themes. The icing on the cake is truly the Birthday Combo that includes a plush cake toy, birthday bandana, and bowtie accessory.

For more information on Coastal Pet Products and the Li’l Pals collection, please visit

About Coastal

Since 1968, Coastal Pet Products has been designing and delivering quality products people trust for the pets they love. Our commitment to quality and craftsmanship is at the heart of everything we do. Our products are designed to enhance the bond between pets and their humans. Whether it’s a durable, stylish leash or useful at-home grooming tool, all products are backed with our Quality Guarantee meaning pet owners can expect the same great product time after time. We are dedicated to supporting our retail partners with competitive drop ship minimums and helpful merchandising tools for effective retail performance, as well as other resources. With a legacy of over half a century and counting, Coastal remains at the forefront of the pet industry, continually striving to provide innovative, high-quality solutions that reflect our deep love and respect for pets.



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