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DOGTV Launches First Annual DOGTV Canine Enrichment Week

It will take place between June 21 – 27, 2020.

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(PRESS RELEASE) PHOENIX, AZ — Dogs have adjusted to the new “normal” of having their families home all time during the Stay-at-Home order due to the COVID-19 crisis.

But as the country begins to reopen and relax quarantine restrictions, people will be spending less time at home and are re-entering the workplace. This will not only be an adjustment for residents but also for their pets. Canine companions may not be as eager to see their “work at home colleagues” return to the office.

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The transition can create a lot of stress in pets that have become accustomed to having their owners around during the stay at home orders. But it’s also an opportunity for pet owners to enhance their relationships with their pets and work to find ways to make their lives better.

DOGTV is marking Canine Enrichment Week from June 21-27, and will spotlight six different types of canine enrichment to improve your pet’s quality of life when you go back to work and beyond.

  • Social enrichment, including providing experiences for dogs to interact with one another
  • Mental enrichment, including activities that engage their brain power
  • Physical enrichment, including exercise and well being
  • Nutritional enrichment and ensuring your dog has a proper diet
  • Sensory enrichment to reduce fear and anxiety
  • Home enrichment, providing a safe and welcoming environment for your pet

DOGTV has partnered with pet industry businesses Dogtopia, Fear Free, iFetch, Kong and Nativo Pet to help shine a light on this important aspect of pet wellbeing.

DOGTV will be provided free of charge during Canine Enrichment Week on most cable or satellite platforms and streaming online, to provide pet owners an opportunity to see how the platform helps entertain and engage their dogs. Each day of the week will be dedicated to one of the topics above on DOGTV with specific content to help educate dog owners on steps they can take to enrich their pet’s lives. In addition, free content for pet parents called MyDOGTV will launch during Canine Enrichment Week on the DOGTV app. The content is meant to provide a source of information and education to help keep dogs happy and healthy all year long.

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Additional information on canine enrichment and the week’s activities can be viewed at www.dogtv.com/canine-enrichment throughout the week and anytime a pet parent is looking to help enrich the lives of their dog throughout the year.

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