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Einstein Pets Launches Seasonal Product at Global Pet Expo




(PRESS RELEASE) SARASOTA, FL – Einstein Pets, a leader in the all natural pet treat category, announces the launch of its new Luau Time dog treats. These seasonal treats make their debut in bite-sized, heart-shaped morsels with healthy, all natural ingredients that retailers and pet parents love. Available in 8 oz. bags, the tropical treats will hit retailers’ shelves in March for limited time only.

“We’re very excited to introduce our Luau Time treats at Global Pet Expo. They convey authentic luau flavors, like roasted pulled pork with the island taste of fresh pineapple, ginger and coconut – yummy!” says Kelly Ison, CEO of Einstein Pets. “Our booth will have product samples and tastings for both four-legged and two-legged attendees.”

Slow-baked in small batches and made with a simple recipe that is free of wheat, corn and soy, Luau Time treats are natural, nutritious and handcrafted from premium raw ingredients in the USA. Their formula contains only seven ingredients including natural oat flour, honey, pork, pineapple, coconut and ginger, and is blended together using Chia seeds. These tasty treats are a high-protein, low-fat alternative to conventional treats and perfect for training sessions, stuffable toys or sprinkling on top of food.

Sit. Play. Treat. Einstein Pets dog treats are available in 8 oz. and new 2 oz. Juniors bags, in six delicious flavors: PB’N Jelly Time, Cha Cha Coconut, Pumpkin Time, Turkey Time, Black & Whites and Sweet Potato. To learn more about Einstein Pets and its products, please visit



NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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