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Entry Ice Melt Receives Certification as Safe for Pets

It does not track corrosive and unsightly elements into homes and buildings.




(PRESS RELEASE) Entry ice melt protects against slip-and-fall accidents without harming pets, confirms third-party toxicological laboratory ToxServices.

“Entry’s satisfaction of ToxServices’ standards confirms what we’ve long believed: Entry is uniquely brutal on ice and snow and yet, when used as directed, safe for pets,” says Nate Clemmer, CEO of Entry parent company Branch Creek.

Given the tendency toward inflated marketing claims across the de-icing industry, Branch Creek felt a particular responsibility to enlist the third-party risk assessment agency, which serves organizations including the U.S. Environmental Protection Agency, and to disclose its findings. To Branch Creek’s knowledge, this is the first complete toxicological profile performed on a de-icing product in the United States.

Featuring a potassium formate blend, pet-safe Entry also spares homes, residential yards, campuses and corporate parks from the hazardous and corrosive effects of sodium chloride (rock salt) and other chloride products, making it a sound choice for concrete, indoor surfaces, and the environment.

“Unlike granular salt products that most people still use to melt ice and snow, Entry does not track corrosive and unsightly elements into homes and buildings, and is therefore safer for floors,” Clemmer adds.

Entry is popular among professional organizations like the Denver Broncos, whose Mile High Stadium and UCHealth Training Center both rely on Entry to keep high traffic, high stakes areas clear of snow, ice and corrosive residue.


Entry is sold at select Ace Hardware stores nationwide and on Wholesale customers can acquire Entry through Secure Winter Products.



NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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