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Editor's Note

For the Wellness of Your Business

By our measure, nothing says ‘cool’ like a healthy business.

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THE WINNERS OF THE 2019 America’s Coolest Stores Contest we feature in this issue prove that “cool” can take many forms. In the top three alone, we have Bar K, a membership-based dog park and restaurant enjoyed equally by humans and their pups; Wag Central, whose human equivalent may just be Club Med; and Barker’s Lane, a grooming salon so luxurious, people have been known to come in without their dogs.

While these three non-traditional pet businesses — as well as the nine slightly more traditional honorable mentions, which will be featured at length in upcoming issues — come from all points on the pet business spectrum, every winner has one important element in common: Each celebrates that special bond between pets and people, and — just as your own business does (or ought to!) — each accomplishes that in a unique way.

We hope you learn from these businesses and take away ideas to incorporate in your own to make it into something as cool as these.

In that spirit, PETS+ is offering a way this fall to help you both celebrate the bond between pets and their owners as well as differentiate your business from the rest.

From Sept. 30 to Oct. 1, we’re hosting the PETS+ Wellness Summit just outside Chicago. We understand that one of the most important priorities of your customers — and your business — is the health and well-being of their pets. And we know the range of products and developments in the pet wellness sector can be dizzying and complicated.

So for three days, we are bringing together experts, vendors, retailers and service providers for education, buying opportunities and networking — all centered on the subject of wellness.

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Register to attend free today and learn more here: petsplusmag.com/summit.

And may your business be both cool and well.

ralf signature

Ralf Kircher
Editor-in-Chief, Pets+
ralf@petsplusmag.com

Five Great Tips From This Issue That You Can Do Today

    1. Sign up today to attend the PETS+ Wellness Summit Sept. 30-Oct. 2. (Calendar, page 14)
    2. Develop a product launch plan and schedule training sessions for those SuperZoo purchases. (Manager’s To-Do List, page 18)
    3. Create an infographic for your social media feeds. (Manager’s To-Do List, page 18)
    4. Introduce customers to raw food with 99-cent single-serving samples. (Hot Sellers, page 24)
    5. Download a workbook to help you choose which social media platform is best for your business to focus on. (Columns, page 59)

Ralf Kircher is former Editor-in-Chief of PETS+. He has worked with SmartWork Media since 2006, and is the busy father of a son and three Jack Russells.

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