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Boost Your Pet Business with These 5 Products

Check out January’s shortlist of hot new products.

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Clear the Air

Pets bring with them a variety of odors, and Moso natural Air-Deodorizing Bags work to eliminate those smells. The bamboo charcoal inside contains pores that attract and absorb odor, bacteria, chemicals and moisture. Each bag lasts up to two years with monthly recharging via UV rays, after which you can sprinkle the charcoal in your garden to promote plant growth.

$9.95-$22.95

mosonatural.com

 

Clip It Real Good

Groomers: Looking for a tool to trim all kinds of coats? The Pulse Li 5 Adjustable Blade Clipper from ANDIS features five cutting lengths in one blade, allowing for face, feet and finishing work on all hair types, and full body grooming on small- and medium-size breeds. The blade snaps off for easy cleaning.

$222.75

andis.com
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A Little Help

Boarding facilities, daycares and other businesses that do pickups: Check out the Natural-Step Comfort Ramp for Dogs from GEN7PETS. Senior and other pups who need help getting into and out of a vehicle can grip the Poly-Grass surface, protecting their joints and your back. The 17-pound ramp easily unfolds — and folds into a compact size for storage.

$99

gen7pets.com

 

For Home Cooks

If customers want to cook for their pets, ensure they do it properly with DR. JUDY MORGAN’s YIN & YANG NUTRITION FOR DOGS. The respected holistic veterinarian offers whole-food recipes to keep dogs naturally healthy and off medications, whenever possible. Pair with supplement recommendations and other nutritional enhancements.

$29.99

drjudymorgan.com
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Label Maker

Label products made in-house or those repackaged with the PRIMERA LX910. The desktop color label printer handles labels as wide as 8 inches and as small as 0.75 inches, and its ultra-high capacity ink cartridge helps keep cost per label low. For example, a 4-by-3-inch label with 50 percent coverage prints in less than 6 seconds for 3 cents each.

$2,695

primera.com

Since launching in 2017, PETS+ has won 11 major international journalism awards for its publication and website. Contact PETS+'s editors at editor@petsplusmag.com.

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JIM ACKERMAN

How to Make Your Advertising More Effective Over Time

Pet-business owners use lots of different methods for marketing and advertising, from direct mail to social media. But they often miss a crucial step, says marketing specialist Jim Ackerman. Very few businesses properly test and track their efforts. Jim explains that carefully monitoring your ads, and adjusting them accordingly, can dramatically improve your results.

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8 Products to Keep Cats and Dogs Secure in the Car

Car safety becomes a priority for pet parents.

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A GROWING NUMBER OF states — New Jersey, Hawaii, Arizona, Connecticut and Maine, among others — have laws regulating the safety of people and their pets in transit. Even when it’s not mandatory, pet owners are catching on to the importance of safely transporting their animals and limiting driving distractions. Here are eight restraints and other accessories, some crash-tested and all pet-approved.

Buckle n’ Go

K&H Pet Products

KEY FEATURES: Mesh-sided safety seat keeps pet contained. Lead attaches to pet’s collar or harness and snaps into seat belt buckle. Comes in two sizes and two colors.

SALES TIP: One-year limited warranty can add to pet owners’ peace of mind.

khpet.com, (877) 738-5188

$82.99 / $99.99

Impact Dog Car Harness

Kurgo

KEY FEATURES: Available in four sizes, for dogs 10-110 pounds. Crash tests conducted on small, medium and large dummies. Design features four adjustment points and padded chest plate.

SALES TIP: Show Kurgo’s 30-second video of their product crash tests and you’ll likely convert some skeptics.

kurgo.com, (877) 847-3868

$79

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Natural-Step Ramp

Gen7Pets

KEY FEATURES: Getting up and down steep surfaces can be tough on older dogs. This 7-foot long ramp features a wide surface, auto-locks in place and has fake grass for easy gripping.

SALES TIP: Ramp folds up for easy storage and weighs only 17 pounds.

gen7pets.com, (610) 913-1906

$99.99

Bergan Auto Harness

Coastal Pet Products

KEY FEATURES: Crash-tested, available in four adjustable sizes. Run seat belt through harness loops. D-ring connects to any leash for transition from car to walk.

SALES TIP: If the pet is involved in a crash, Coastal will replace the harness for free.

coastalpet.com, (800) 321-0248

$24.99-$33.99

SHERPA Forma Frame Carriers

Worldwise

KEY FEATURES: Crash-tested carriers that use existing LATCH and car seat tether systems for three strong points of contact. Two sizes, for cats and small dogs.

SALES TIP: It’s multi-modal: Extra-small size is part of the Guaranteed On-Board program, a partnership with airlines to standardize pet carriers.

worldwise.com, (303) 623-3327

$149.99 / $199.99

Load Up Harness

Ruffwear

KEY FEATURES: Built with strength-rated hardware and components that withstood rigorous crash testing. Attaches to existing seatbelts, allowing dog to sit or lie down.

SALES TIP: Restraining the dog in the back seat is the goal, while also maintaining comfort on roadtrips.

ruffwear.com, (888) 783-3932

$7.49

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Sleepypod Atom

Sleepypod

KEY FEATURES: Sleek, modern pet carrier doubles as a car seat and airplane travel carrier. For dogs and cats up to 12 pounds.

SALES TIP: Atom has many of the same design features as the Sleepypod Air, with a scaled down size and smaller price tag.

sleepypod.com, (626) 421-6818

$109.99

Drive Harness

EzyDog

KEY FEATURES: Crash-tested safety solution for dogs, featuring an EVA foam that conforms to the dog for a custom fit. Comes in three adjustable sizes.

SALES TIP: Point your customers to the website, which has detailed instructions and video tutorials for getting the perfect fit.

store.ezydog.com, (877) 3EZYDOG

$99

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5 Items You’ll Want in Your Store

Give something for pet fathers this Father’s Day.

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Happy Father’s Day

Offer your male customers a way to show off their pet parent status with the Puppy Daddy necklace by KATE HOLMES DESIGN. The hand-forged sterling silver tag — inspired by a skipping stone — hangs from a sterling silver bead chain, available in 16, 18 and 20 inches. A percentage of sales goes to animal rescue.

$128

kateholmesdesign.com

Pest Control

With warmer weather comes pests. The makers of FIRST SATURDAY LIME have harnessed the power of this all-natural repellant and made it insoluble, therefor safe for humans and pets alike. Use it to create a barrier around your business that keeps out insects and spiders. Available in 5- and 20-pound bags.

$14.99 and $29.99

firstsaturdaylime.com

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Go Pro

PURA NATURALS now has a line for professional groomers: Pro-Coat Grooming. It features the same all-natural, eco-friendly ingredients as the consumer line, rinses quickly and doesn’t clog machines. Made in the U.S., products include shampoo, conditioner, drying spray and facial scrub.

$3.68-$38.95

puranaturalspet.com

Impulse Buy

Put out the LIPPYCLIP and just wait for “What is this?” followed by “Cool! I’ll take one.” This ingenious holder eliminates digging for lip balm in a bag, as it clips onto the outside, a keychain or a leash. Available in fun prints, including Boston Terrier, cats and rabbits. Made in the U.S. by women working from home.

$9.99

lippyclip.com

Temp Control

For stores that breed their own birds and other small animals, BRINSEA offers the TLC Brooder. Both the Eco and Advance models control and display temperature, with the latter also showing humidity and featuring alarms. Its use creates a clean, warm environment for young, sick or injured animals.

$279.99 and $329.99

brinsea.com

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Hot Sellers

Here Are the Hot-Selling Products and Services for March

See how other pet businesses are doing.

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Snook’s Sweet Potato Fries. We have them sitting on the cash wrap, and people always add a couple to their purchase. They love the price at $1.59 and the fact that they are only one ingredient. — Toni Shelaske, Healthy Pet Products, Pittsburgh, PA

Products

  • Our best-selling product was Ostrich bones. I think customers liked them because they are something different, not the normal, run-of-the-mill bone, and I’ve seen that customers are wanting different things for their pets. The product that really sold well was the ROAM Pet Treats Boss-trich. — Paula Gorman, Pet Supplies ’N’ More, Muskego, WI
  • Pet Releaf CBD oil. — Krista Lofquist, Wagging Tails Pet Resort & Spaw, West Hartford, CT
  • Treat puzzle toys and treats. West Paw and Outward Hound, primarily. Lots of treats to go in them. We ran two simultaneous promotions: 1. Buy three bags of treats and get the fourth bag free; 2. If you purchase $40 or more of packaged treats, you got a free Outward Hound Pyramid toy. — Michelle Pelletier, Bentley’s Pet Stuff – Grafton, Grafton, WI
  • King’s Cages toy # 248 small, medium and large. A cheap, long-lasting toy that appeals to most birds. Placed at eye level on the toy wall, it’s tough to keep in stock at times. — Paul Lewis, Birds Unlimited, Webster, NY
  • Fluff & Tuff stuffed animals. — Ursula Sanchez, Bucktown Bow & Meow Pet Spa, Chicago, IL
  • We sold a lot of Earth Rated poop bags. Lots of the impulse 99-cent ones at the register but also from our Spring Cleanup end cap. — Jess Smith, Chow Hound Pet Supplies – Standale, Walker, MI
  • Dr. Gary’s Best Breed dog food. Our customers love that it’s made in Ohio and formulated by a veterinarian who truly understands nutrition. We did a promotion to give away small bags to grooming clients who weren’t buying their dog food from us. — Mark Vitt, Mutts & Co. Delaware, OH
  • Beside food and treats, we sold the Worthy Dog Seattle Slicker Raincoats that average around $30. I like this coat since it has a waterproof exterior, hood, hole for a leash to attach to a harness, and has cute designed fabric on the interior of the jacket. — Laura Haupt, Bark & Meow, Tarrytown, NY
  • Duck feet by K9 Kravings. We get a 10-pound bulk box and sell them for 72 cents each. It’s an easy “potato chip” snack for the dogs, and we give them out at events. It really gets people talking. Another big hit has been been Jack & Pup pig ears, $1.99, and they have a Frequent Buyer Program on Astro: Buy 12 get one free. People love that there’s a chew option for that! — Annabell Bivens, The Dog Store, Alexandria, VA
  • Currently, the Off Leash treats by Buddy’s Kitchen are our best seller. They come in four flavors and are perfect to use in classes. They are made to be smelly so as to perk the interest of the dog. They are also truly soft and pliable, unlike other treats. — Sandy House, The Store at Paws, Hamden, CT
  • Best sellers included: Nutrisource kibble, smallbatch raw food and Go Dog (Worldwise) toys. — Jennifer Flanagan, Nature’s Pet Market Sherwood, Sherwood, OR
  • The Honest Kitchen Pour Overs. “Buy three get one free” works well for us as an attention grabber for new wet foods. — Jack Carey, Amoskeag Pet Supply, Manchester, NH
  • CBD oil. We use Holistic Hound. Training was our best selling service. — Dani Edgerton, Paws on Main, Columbiana, OH
  • Live daphnia for fish — I sell a lot cause I am passionate about it. — Danny Bik, Wet Pets SRQ, Sarasota, FL
  • Fromm dog food. While our employees recommend it, I feel like customers are doing their research and finding out about this brand on their own. I feel like we just can’t keep it on the shelf! We also brought in their Crunchy O treat line and that’s doing well too. — Marissa Flatley, Animal House Grooming & Pet Supplies, Abescon, NJ
  • Primal Pet Foods goat milk. We can’t keep it in stock. — Nancy Guinn, Dog Krazy, Fredericksburg, VA
  • With nice weather approaching, people were taking their dogs (and their treats) outside. Frozen raw bones (marrow, neck, patellas) were a huge hit for us in March. — Johnna Devereaux, Fetch RI, Richmond, RI
  • Exo Terra terrariums were hot items again. Our policy is to have ample stock on hand as they are glass and difficult to ship. So we have little internet competition, and many retail stores don’t have the space we do. — Jungle Bob Smith, Jungle Bob Enterprises, Centereach, NY
  • The unseasonably cold and cruddy weather was a huge factor in our sales … lots of cabin fever stories from our customers, so they were looking for “boredom busters.” We sold a good number of Himalayan yak chews, Earth Animal No-Hide Chews and bully sticks. West Paw toys and Soda Pup toys that you can hide treats in were also popular. — Kaye Busse-Kleber, Bark on Mulford, Rockford, IL

Services

  • Dog behavioral consults … yup the kiddos are acting up! We sell 45-minute consults with our trainer to help diagnose the problem and structure a strategy for a personalized intervention. Some dogs can then get put into our group training classes, while other clients opt for private lessons. It’s great to be able to help get these pups on the right track and to become well socialized family dogs. — Angela Pantalone, Wag Central, Stratford, CT

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