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Groomer Launches New Franchise Featuring Healthy Food for Dogs and Cats

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(PRESS RELEASE) PEMBROKE, MA – Diane Dewberry, a Kingston, MA resident, an animal lover and professional pet groomer, did not know where to turn to solve her border collie’s debilitating skin problems. Her journey to reveal the answer to that gnawing skin problem lead to the opening of her Pembroke retail store The Healthy Animal and now, for the very first time, franchise stores of the same name.

Research and holistic veterinarians helped educate and direct Dewberry as she transformed the pet food marketplace. Additionally, she researched and resourced a wide range of smaller companies, local when possible, that manufactured healthy and wholesome food, treats, supplements and remedies.

Recently Dewberry partnered with LPF Consulting Group, Ltd. to franchise The Healthy Animal concept and bring her knowledge to the rest of the world.  LPF Consulting Group is led by Lawrence P. Friedman, a lifelong philanthropist and entrepreneur who founded Lapels Dry Cleaning, which now has over 90 stores throughout the country. Among many ventures, he also owned and managed the historic Sun Tavern Restaurant in Duxbury, MA.

Friedman is currently the Treasurer of the Plymouth, MA chapter of SCORE, a division of the SBA; a Finance Committee member for the town of Duxbury, MA; and Master of Phoenix Masonic Lodge.  Larry volunteered as a big brother for the Big Brothers/Big Sisters organization for 20 years and is a former board member of the Better Business Bureau. Friedman is a Duxbury, MA resident.

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A critical part of the franchise training is a 20 hour certification course on animal nutrition – from Dogs Naturally University. Friedman underscored, “We can help train franchisees to become experts on animal nutrition and natural products.  They will help pet parents put together an optimal diet for their treasured friends. What franchisees have to bring to the equation is a sincere love for animals and zeal to help them lead happier, healthier lives.”

“Healthy and natural food helps dogs and cats feel and look their best,” noted Dewberry. “With over 15 years of running a natural pet store I delight in helping and educating for their pets well being. From an herbalist in Maine to a holistic veterinarian in New Hampshire, we are woven into the natural pet care community and share that information and product knowledge with our customers.”

The standard franchise location will run from 800 to 1600 square feet and serve a community of 15,000 households.

All stores will include natural dry kibble, freeze dried foods, and high quality can food for dogs and cats. Raw diets are a specialty. There will be an extensive treat bar for even the fussiest chewers.  Herbal remedies, flower essences for emotional health and unique USA toys and holistic and non-toxic grooming supplies will also be available.

“Most people don’t want a job, they want a business or career where they feel they are part of something bigger and where they are making an impact,” noted Friedman.  “The Healthy Animal provides a meaningful, fun and profitable lifestyle.  What could be better than spending the day with pets?”

Initial franchises will be awarded in Massachusetts, Rhode Island, New Hampshire and Connecticut. For more information about The Healthy Animal , visit here or call (781) 347-5840.

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Diane Dewberry, with her Australian Shepherds, is helping launch a new franchise featuring healthy food for dogs and cats.

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Pet Sustainability Coalition

Pet Sustainability Coalition Presents: Critical Sustainability Strategies for Retailers

This webinar, held on November 7, 2019, is the second in a series from PSC discussing how retailers can establish sustainable practices in their business. Moderated by PSC’s Andrea Czobor, the webinar unveils data behind the increasing consumer demand for sustainable products, what retailers have to gain from connecting with these purpose driven consumers, and a new PSC program that makes finding these products easier for retailers.

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Show off Your Pet’s Tricks with the Vital Essentials Nationwide Contest

It runs through Jan. 27.

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(PRESS RELEASE)With the new year comes new goals and adventures. So, while you’re working on your personal goals, don’t forget about your four-legged family members. January is National Train Your Dog Month and an excellent opportunity to make a resolution to learn something new with your dog.

Vital Essentials is hosting its first ever “Train Your Dog” Contest on Instagram to help promote the importance of socialization and training for happier, healthier dogs. The contest runs Jan. 13-27. Two winners will be selected from photos posted on Instagram with #TricksforVETreats.

Pet parents can enter our “Train Your Dog” Contest in three easy steps:

  1. Teach your dog a new trick or help them perfect one they already know.
  2. Capture a photo or video of your dog showing off their trick.
  3. Post the photo or video on Instagram with #TricksforVETreats.

All entries will be featured in Vital Essentials Instagram highlights. Winners will be selected on Jan. 31 and will receive a prize pack that includes five Vital Essentials Freeze-Dried Family Size Treats, an $80 value. These newest additions to the Vital Essentials lineup are great for multi-dog families or for sharing on your pup’s play dates.

“Our high value treats are ideally suited for training puppies, teaching new tricks or reinforcing positive behaviors,” commented Melissa Olson, VP marketing and sales. “Because our treats are made from single protein and freeze-dried, their nutritional value is much higher than other treats that are highly processed. Dogs eagerly follow commands to get their Vital Essentials reward!”

National Train Your Dog Month was established in 2010 and is designed to promote the importance and benefits of training dogs. Too many dogs are turned into animal shelters each year for behavior and training issues that could be easily solved with proper socialization and positive training. Most importantly, training your dog is not just beneficial, it’s FUN!

For more information and to see some great pet tricks, follow Vital Essentials on Instagram. Contest rules available at vitalessentialsraw.com/sweepstakes

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Oxyfresh Launching Cage Cleaner and New POP Display at Global

The company will be at booth 5970.

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(PRESS RELEASE) Oxyfresh will be exhibiting and showcasing its full line of premium pet dental health and grooming products at Global Pet Expo. The Oxyfresh booth 5970 will be launching its new point-of-purchase display featuring products from its dental line, as well as its new non-toxic Cage Cleaner.

Oxyfresh does not use harsh chemicals or additives that can be harmful to pets. Its groundbreaking, proprietary ingredient Oxygene is what sets the company’s products apart. It is unique because it gently and safely neutralizes the bacteria that causes pet bad breath and periodontal disease, helping pets live longer, happier lives.

The Oxyfresh booth will showcase some of its most popular and beneficial innovations. These include: Pet Dental Water Additive, Pet Ear Cleaner, Pet Shampoo, Pet Dental Gel Toothpaste, Pet Dental Breath Spray and Pet Deodorizer, to name a few. The recently launched Pet Dental Kit will also be displayed, which includes everything needed to help pets achieve a healthy mouth and fresh breath.

“Our Pet Dental line has had tremendous success over the years, which is why we are very excited to offer our new point-of-purchase display highlighting some of our most popular dental products at Global Pet Expo,” says Mariano Tellarini, president of Oxyfresh. “This new eye-catching, high-resolution POP display will help us to continue establishing brand awareness, increase revenue, and promote our innovative pet dental care creations.”

In addition, Oxyfresh is excited to officially launch its new Cage Cleaner at this year’s show. The Cage Cleaner is ideal for cleaning kennels and cages for small animals (birds, gerbils, mice, etc.) Like all products at Oxyfresh, Cage Cleaner is made in the USA, cruelty-free, non-toxic, safe, gentle, effective and won’t disrupt immune system.

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Europet Brings Unique Pet Products to US

The first two brands to be intoduced are Croci Spa from Italy and RelaxoPet from Germany.

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(PRESS RELEASE) Europet’s mission is to bring new European pet products to the U.S. market.

“We will be supplying “Europe’s best kept secrets” to American pet retailers across the country,” says Daniel Stopnicki, owner and founder of Europet, which is a subsidiary of My Family Canada.

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Stopnicki has been in the pet industry for nearly 40 years, specializing in market development for high quality European brands. Having been dedicated to the aquatics segment from the 1990s into the 2000s, he made the switch in 2016 when he introduced the revolutionary My Family Engraving system brand to both the USA and Canadian market place. As the owner of My Family Canada, he is the exclusive Canadian distribution partner for My Family.

Having solidified the My Family distribution network in the U.S., Stopnicki has transitioned out of the market development role with My Family USA. He is now able to focus on bringing his passion for high-end products and unique pet industry marketing expertise by providing access to the lucrative U.S. pet supply industry to a select number of European brands.

The first two brands that Europet will introduce are Croci Spa from Italy and RelaxoPet from Germany.

Europet is the exclusive U.S. distribution partner for Croci Spa, Pet Products from Italy. Croci was founded in Varese in the 1990 thanks to the entrepreneurial intuition of the Croci brothers. The company later gained success in Italy and abroad developing its own high-quality branded products.

Europet is also the exclusive U.S. distribution partner for RelaxoPet, a compact sound module that provides high-frequency vibrations for deep relaxation in dogs, cats, birds and even horses. Invented by Frank Bendix, the RelaxoPet pro Animal relaxation trainer can be used to relieve anxiety-related stress situations in most pets by influencingstress reaction in a subtle and hardly noticeable way — even preventively.

Europet will be exhibiting at the upcoming Global Pet Expo where it will have officially launch its new products.

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