ORLANDO — Pet supplement brand Zesty Paws is being acquired by Health & Happiness Group International Holdings Ltd.
“We are delighted to be working with H&H Group to further realize Zesty Paws’ vision of being recognized as the world’s leading health and wellness company for dogs and cats,” said Steve Ball, CEO of Zesty Paws. “This acquisition combines H&H Group’s mission of health and happiness for all, with our passion for holistic pet health, to create a greater opportunity for Zesty Paws to bring transformative supplementation to pets worldwide.”
Financial terms of the deal were not disclosed. The transaction is subject to customary closing conditions.
The acquisition “is a strategic opportunity for H&H as the company builds its Pet Nutrition & Care (PNC) division as a third pillar alongside its existing business segments – Adult Nutrition & Care (ANC) and Baby Nutrition & Care (BNC),” according to a press release.
“The pet supplementation market has demonstrated great resilience and accelerated growth, and we believe Zesty Paws is well-positioned to make a strong contribution to the H&H Group offering,” said Laetitia Garnier, CEO of H&H Group. “Zesty Paws has established a strong brand and premium range of high-quality supplements for cats and dogs, with a pioneering spirit of innovation at its core. The combination of Zesty Paws’ attributes and brand reputation in the U.S. premium pet supplements market, and the growing demand for quality pet nutrition globally, makes this a very compelling opportunity for our Group.”
Headquartered in Orlando, Zesty Paws “has succeeded in e-commerce channels like Amazon.com and Chewy.com, and successfully expanded at retail through pet specialty PetSmart and mass retail Target,” according to the release. Its products include soft chews, liquids, meat-based squares and oral health sticks across different segments, such as skin and coat, immune support, multifunctional, gut health, behavior and hip and joint.