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Identity Pet Nutrition & Newco Distributors Announce Distribution Partnership for CA, NV & AZ

Newco will represent the fast-growing alternative pet food brand in California, Nevada & Arizona.




(PRESS RELEASE) Identity Pet Nutrition has announced the formation of a distribution partnership with Newco Distributors, based in Rancho Cucamonga, CA. Newco will represent the fast-growing alternative pet food brand in California, Nevada & Arizona.

Third-generation pet industry entrepreneurs, Jeremy and Trevar Petersen launched Identity late-last summer. The company currently offers an assortment of 16 sustainable and responsibly sourced 95 percent meat, poultry and fish canned dog and cat foods. It expanded its portfolio in June to include single-source bison, rabbit and quail canned recipes for dogs and cats.

“We’re extremely excited to form a long-term, exclusive partnership with Newco to help bring our products to even more pet owners through local independent pet retailers. Newco’s long-standing vision and reputation as a leading distributor in the industry, offering best-in-class service and a commitment to carrying only the highest quality, most innovative products speaks for itself. They will be a valued partner for many years to come,” said Jeremy Petersen, founder of Identity.



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