Press Releases iFetch to Unveil First-Ever Interactive Digging Toy for Dogs at SuperZoo 2018 Published 2 years ago on June 20, 2018 By PETS+ Staff Share Tweet (PRESS RELEASE) iFetch, the leader in innovative products that help dogs lead happy and healthy lives, announced that it will preview its newest product, the iDig digging toy at SuperZoo 2018. The iDig is the first-ever digging toy for dogs, providing hours of positive physical and mental stimulation by encouraging the dog’s natural digging behavior through play. Owners just load up the flaps inside the toy with their dog’s favorite toys or treats, and watch them dig away to find the treasure. “Many owners take their dog on walks, long hikes and play endless games of fetch and find that their dog is still full of energy. Dogs are intelligent creatures that need a combination of mental and physical exercise to be truly happy and healthy,” says professional dog trainer Nicole Ellis, CPDT-KA.“Boredom in dogs is a leading cause of destruction in the home, so it is important to find ways to fully stimulate your dog. The iDig is the only solution on the market that positively promotes a dog’s natural tendency for digging, and gives dogs the combination of the physical and mental exercise they need, all in one product.” The iDig bases are available in two versions – the iDig Go, a pop up and flexible version or the iDig stay, which is compact and hardshell. Both contain durable, machine-washable flaps with pockets to hide favorite toys or treats. The key to the fun is in the pockets designs which provide varying levels of digging challenges. The iDig is the fourth product in iFetch’s portfolio of innovative and interactive toys for dogs, which includes the iFetch (Overall Best in Show Award, SuperZoo 2013), the iFetch Too (1st Place New Product Showcase, Dog Category, SuperZoo 2015), and the iFetch Frenzy brain game (3rd Place New Product Showcase, Dog Category, SuperZoo 2016). “The iFetch family is committed to creating innovative products for dogs to keep them happy, healthy and entertained, while also helping owners feel more connected to their pets,” said Denny Hamill of iFetch. “We know that dogs love to dig, but most of the time, that behavior can lead to destruction, which gets them in trouble with their owners. Now, instead of digging up the garden or digging in the couch cushions, they will have a positive outlet for their innate desire to dig.” Advertisement Additionally, the iDig is one of the only brain games that lets owners reward their dogs with their favorite toys, from squeakers to tennis balls, allowing for rewarding playtime that doesn’t have to involve treats. For attendees of SuperZoo, the iDig products will be available for preview at SuperZoo booth #6534 and in the New Product Showcase all week. For retailers and international distributors interested in carrying iFetch products, please contact firstname.lastname@example.org to schedule a meeting. Related Topics:iFetch click to Comment(Comment) Advertisement You may like Hot Off the Manufacturing Line for the New Year Promoted Headlines Category Spotlight: Terry Naturally® Animal Health Category Spotlight: eTailPet Are You Ready For Adventures Beyond The Backyard? Tall Tails Advertisement Latest Trending Videos Photo Gallery7 hours ago Get Inspired by These Chew Displays at Indie Pet Stores Press Releases22 hours ago Lightspeed Unlocks New Revenue Stream for North American Retailers with the Launch of Subscriptions Press Releases22 hours ago Zesty Paws Names New CFO True Tales5 days ago Employees: Leave Your Pot at Home to Keep Your Job Columns1 week ago How Beer Helped Me Promote My Pet Business Columns1 week ago 3 Things Customers Want and Need from Pet Businesses Trace's Store School2 days ago Video: Trace’s Store School Covers Lessons Learned from COVID-19 America's Coolest2 weeks ago Video: Take a Tour of Bark Life in Seminole, FL Trace's Store School3 weeks ago Video: Learn How to Do Holiday on a Budget at Trace’s Store School Advertisement SubscribeBULLETINS Get the most important newsand business ideas from PETS+. Advertisement Most Popular True Tales5 days ago Employees: Leave Your Pot at Home to Keep Your Job Columns1 week ago How Beer Helped Me Promote My Pet Business Columns1 week ago 3 Things Customers Want and Need from Pet Businesses Headlines1 week ago Yelp to Flag Businesses Accused of Racism With ‘Consumer Alerts’ Photo Gallery5 days ago 19 Photos That Show Why Dexter’s Deli Is One of America’s Coolest Pet Stores Photo Gallery4 days ago New Edibles for Cats, Vegan Bars for Dogs and Toys for the Holidays [GALLERY] Columns4 days ago 4 Tips for Negotiating the Best Lease for Your Pet Business Real Deal1 week ago How Do You Handle Know-It-All Customers in Your Store?