(PRESS RELEASE) SEATTLE, WA — For over five decades, Trident Seafoods has led the way in delivering sustainable, high-quality seafood to markets worldwide. Now, just in time for National Dog Week, the company is extending its legacy of innovation into the pet health space by launching wellFURst – a new brand featuring products made from wild-caught fish, sourced from the cold, pristine waters of Alaska.
Made in the United States, wellFURst pet supplements are carefully crafted with active ingredients that help keep dogs happy and healthy. Featuring wild-caught Alaska pollock and salmon, the supplements deliver the fresh fish taste dogs crave, along with the quality and transparency their owners expect. From ocean to bowl, every step of the harvesting and manufacturing process is traceable, sustainable and rooted in integrity.
“Trident’s wellFURst brand is leading the future of pet wellness by offering a long-desired product for the right situation made the sustainable way,” said Analise Gonzales, Director of Business Development at Trident Seafoods. “We believe in wellFURst’s purpose to not be just another pet brand. We’re here to be the go-to for thoughtful, ingredient-driven pet wellness.”
Guided by the belief that caring for your pets should be both playful and purposeful, wellFURst supplements are offered in a freeze-dried format for easier acceptance. Two variants of the product are available to dog owners immediately upon launch, including wellFURst’s “Calming Support,” which provides support to dogs that are undergoing stressful conditions, and its “Seasonal Allergy Support” for dogs with seasonal allergies. Both feature bigger pieces and bolder flavors.
Trident’s new wellFURst brand will also launch with a line of fish oils sourced from wild Alaska seafood. Expertly crafted to deliver EPA+DHA omega-3s to help support skin, coat and brain health, wellFURst fish oil is minimally processed (extra-virgin) from wild Alaska pollock, making it a tasty addition to your dog’s kibble.
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“At Trident, we pride ourselves on providing the very best sustainable, wild-caught Alaska seafood for your family,” Gonzales added. “We are looking forward to extending the same commitment to your pet, one paw at a time. Our mission is to nurture pups with products that reflect the same love and intentionality pet parents bring to every belly rub and walk in the park.”
Consumers can visit any PetSmart location nationwide to find wellFURst starting on Oct. 1, 2025 with more retailers coming soon.
Learn more about wellFURst on the web at www.wellFURst.com, and follow wellFURst on Facebook, Instagram and TikTok.
About Trident Seafoods
Trident Seafoods is North America’s largest vertically integrated seafood harvesting and processing company. Trident is a privately held, 100 percent USA-owned company with global operations in 6 countries and serves customers in almost 60 countries. Headquartered in Seattle, Washington (USA), Trident employs approximately 7,700 people worldwide each year and partners with over 2,700 independent fishermen and crewmembers in Alaska. Trident catches and processes virtually every commercial species of salmon, whitefish, and crab harvested in the North Pacific and Alaska. The global supply chain also encompasses cultured and wild species sourced from an international network of trusted suppliers.
Follow Trident Seafoods on the web at www.tridentseafoods.com or on social media on LinkedIn, Facebook, X (formerly Twitter), Instagram, Pinterest, TikTok, and YouTube.
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Follow wellFURst on the web at www.tridentseafoods.com/brands/wellfurst or on social media on Facebook and Instagram.
