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It’s Official: J.M. Smucker Completes $50M Sale of Natural Balance

The transaction ‘supports our priority to focus on the core brands,’ says Smucker’s CEO.

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ORRVILLE, OH — The J.M. Smucker Co. has completed the sale of its Natural Balance pet food business to Nexus Capital Management LP in a deal valued at approximately $50 million.

“The closing of this transaction supports our priority to focus on the core brands within our pet food and pet snacks portfolio, including Rachael Ray Nutrish, Milk-Bone and Meow Mix among others, which create a unique portfolio with significant long-term growth potential that meets consumer needs across value, mainstream and premium offerings,” said Mark Smucker, president and CEO of J.M. Smucker.

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The transaction encompasses pet food products sold under the Natural Balance brand, certain trademarks and licensing agreements, and select employees who support the Natural Balance business, according to a press release from J.M. Smucker.

The business generated net sales of approximately $220 million for the company’s fiscal year ended April 30.

Damian Giangiacomo, partner at Nexus, has previously stated: “We believe in the brand’s strong legacy and the ability to reinvigorate the business as an independent company in partnership with the strong management team we have assembled.

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