The product expansion follows a brand refresh.
(Press Release) ROCKFORD, IL – Jones Natural Chews, leading manufacturer of natural, American-made dog treats and chews, has introduced a new suite of products to its selection of meat cuts, chews and snacks for dogs of all sizes. The new products include a “USA Bully Basted” line of body part chews, an assortment of stuffed snacks and liver log chews.
Following the Jones Natural Chews tradition, all of the new products are born, raised and manufactured exclusively in the U.S., baked to perfection with no artificial ingredients.
“At Jones, we understand that pet parents want the best for their dogs. Our goal has always been to make wholesome, tasty chews and treats with the family pet’s health and happiness in mind,” said Laura Jones, COO of parent company Jones Naturals. “Our new chews and snacks are further examples of how Jones Naturals provides best-in- class, natural, 100% ‘Made in America’ dog treats and chews consumers can feel good about giving their dogs. We like to say, ‘Treat your dog to happiness with Jones Natural Chews.’”
The product expansion comes on the heels of a Jones Natural Chews brand refresh, characterized by the “birth” of its new four-legged mascot, ‘Rocky.’ This playful pup, featured on packaging and store displays, embodies the fun, embraceable characteristics of the Jones Natural Chews brand and underscores its commitment to provide pure, nurturing treats for dogs.
“Rocky has always been an iconic symbol of the Jones Natural Chews brand,” said Michelle Higdon, CEO of Jones Naturals. “As we refreshed the product line, we wanted to also give Rocky an updated, more modern look that mirrors the playful spirit of the dogs who enjoy Jones Natural Chews dog treats and chews every day.”
Offering an alternative to the traditional pig’s ear, the USA Bully Basted line features pork chins, snouts and strips.
The new Jones Natural Chews USA Bully Basted line includes:
- Bully Basted Ch’earz (pork chins)
- Bully Basted Snorks (pork snouts)
- Bully Basted Strips (pork strips)
The new Jones Natural Chews stuffed snacks include an assortment of bones and body part chews, which will be available this fall. The bones are 4-inch, natural, white bare bones filled with a variety of meats, cheese and/or rice. Stuffed hooves and tracheas are also part of the new lineup. Stuffed chews allow dogs to dig for the treats buried inside and satisfy the chewing urge for hours.
The new Jones Natural Chews stuffed snacks include:
- Jawzer Bone – Chicken N Rice Flavor Filled Beef Bone
- Bandit’s Bully Bone – Bully N Beef Flavor Filled Beef Bone
- Cheezy Bone – Cheese N Bacon Flavor Filled Beef Bone
- Stuffed Hooves – Chicken N Rice Flavor Filled Beef Hooves
- Stuffed Windees – Chicken N Rice Flavor Filled Beef Trachea
Liver Log chews are also part of the new suite of Jones Natural Chews products. The Liver Logs
are made with USA natural beef liver and other natural ingredients and baked to be a soft, sturdy treat to hold a dog’s chewing attention.
Jones Natural Chews are sold through independent pet, farm and hardware stores nationally.
For more information, visit www.jonesnaturalchews.net.