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Mars Petcare Rolls Out Pet-Friendly Cities Certification

It’s an extension of the Better Cities for Pets program.

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FRANKLIN, TN — Mars Petcare has announced the “Better City for Pets” certification.

The national certification is an extension of the Mars Petcare Better Cities for Pets program, which works with local government, businesses and non-profits “to help communities make our four-legged friends welcome, so everyone can enjoy the benefits of a life with cats and dogs,” according to a press release from Mars Petcare.

The certification will celebrate cities that recognize the importance of pets and have made progress toward becoming more pet-friendly.

“Cities across the country are making strides towards becoming more pet friendly, but there’s more work to be done,” said Mark Johnson, president of Mars Petcare North America. “Through this certification, we hope to inspire more cities to take real action that leads to a better quality of life for people and pets in their communities.”

Launched in 2017, the Mars Petcare Better Cities for Pets program “is rooted in insights and data that pets make individuals and communities better – from helping people live healthier lives to encouraging social connections,” according to the release.

Since its inaugural year, the program has impacted more than 100 cities, providing $100,000 in grants and $1 million in pet food donations, as well as resources and city-specific guidance to help more communities become pet-friendly.

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The introduction of the Mars Petcare “Better City for Pets” certification coincided with the 87th U.S. Conference of Mayors Winter Meeting, which took place Jan. 23-25 in Washington, DC. Mars Petcare met with key government officials to introduce this opportunity for their cities to be nationally recognized as pet-friendly.

The certification, created in partnership with urban-planning organization Nashville Civic Design Center, evaluates cities based on 12 traits of pet-friendly cities across four categories: businesses, parks, shelters and homes.

City officials may apply for the certification online at BetterCitiesforPets.com. Cities that meet the criteria will receive the certification, along with a toolkit of assets and resources that can be used to spread the news to their community. In addition, certified cities will be recognized on the Better Cities for Pets website so that community members can easily identify pet-friendly locations to live and visit.

In 2018, the Mars Petcare Better Cities for Pets program and USCM partnered to give $100,000 in grants. As grant recipients, the cities of Richmond and Hallandale Beach were able to quickly make an impact through therapy, training and educational programs.

To build on the success of the 2018 grant program and increase the number of pet-friendly cities in America, Mars Petcare and USCM have issued a call for 2019 grant entries. Cities seeking grants must demonstrate a commitment to existing and future pet-friendly community efforts.

Applications will be submitted to an independent panel of judges who will determine which cities will be awarded grants. All cities applying for the certification will also be prompted to apply for a grant, if they choose to do so, at the completion of their application. Grant applications are due March 8 and the grant recipients will be announced this summer during USCM’s 87th Annual Meeting starting June 28.

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To learn more about the 2019 grant applications visit: www.usmayors.org/pets.

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Pet Supplies Chain Signs 22 Franchise Agreements

The deals will result in 46 stores.

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LIVONIA, MI — Pet Supplies Plus announced that it welcomed 46 new franchise store deals in the first half of 2019.

Twenty-two new agreements represent the 46 locations.

The stores will be developed across Texas, Florida, California, Michigan, Kentucky and New Hampshire.

Pet Supplies Plus stated in a press release that it has attracted franchisees from varying backgrounds, including former corporate positions, military veterans and entrepreneurs. Additionally, four franchise brokers have signed on to open their own Pet Supplies Plus stores.

The brand currently has 460 locations, according to the release.

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“We consistently add 30 stores a year, in part because franchise candidates know our tagline, ‘Minus the hassle,’ also refers to our franchise opportunity,” said Pet Supplies Plus CEO Chris Rowland. “We ‘minus the hassle’ out of business ownership and handle the back-office duties like merchandising, marketing, supply chain, promotions, pricing and managing social media allowing our franchisees to focus on what they love to do – engaging with neighbors (a term Pet Supplies Plus uses for customers) and building strong store teams.”

Additionally, six existing franchisees signed franchise agreements further investing in the brand. These six current franchise agreements account for 22 of the new store deals, with one franchise group committed to adding 15 more locations.

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Pet Food Maker Opens $200M Plant

It’s located in Richmond, IN.

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RICHMOND, IN — Natural pet food brand Blue Buffalo announced the opening of its $200 million manufacturing plant in Richmond, IN.

The 400,000-square-foot plant will create 165 full-time jobs in food processing, quality assurance, maintenance and plant management. The 125-acre campus increases the U.S. production capacity of BLUE Life Protection Formula, BLUE Wilderness, BLUE Basics and BLUE Freedom dry dog and cat foods.

“Blue Buffalo is focused on enhancing the health of pets by providing dog and cat food made with the highest quality wholesome, natural ingredients,” said Billy Bishop, president of Blue Buffalo Pet Foods, a division of General Mills Inc. “Our new state-of-the-art plant in Richmond exceeds industry standards in food safety and product quality, and will allow Blue Buffalo to feed more pets and reach more pet parents wherever they shop.”

The plant has the capacity to produce more than 1 million pounds of dry dog and cat food per day.

“With this expanded manufacturing capability, General Mills and Blue Buffalo can better meet the growing demand for pet food made with natural ingredients,” said Jeff Harmening, General Mills chairman and CEO. “This new plant is another example of General Mills accelerating the growth of our natural and organic brands. As an Indiana native, I’m also proud that Blue Buffalo is creating jobs and fueling the local economy in Richmond and surrounding areas.”

Construction of the plant started in 2016. It is Blue Buffalo’s second company-owned manufacturing plant, with the first facility located in Joplin, MO. Blue Buffalo products can be found at pet specialty stores and grocery, drug store and mass merchandise retailers in North America as well as Amazon.com, Chewy.com and other online stores.

“Job creators around the world continue to choose to grow their operations in Indiana because of our low costs and highly-skilled Hoosier workforce,” said Indiana Gov. Eric J. Holcomb. “Companies like General Mills and Blue Buffalo are taking notice, and we’re thrilled for them to make their premium pet food in the strongest manufacturing state in the country. Blue Buffalo’s Indiana growth will provide quality career opportunities to Hoosiers, and we look forward to their many years of success in our state.”

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Pet Care Product Company Acquired

MiracleCorp purchased the Natural Chemistry Pet & Home brand.

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MiracleCorp has announced the acquisition of Natural Chemistry Pet & Home brand, known for its natural flea and tick, grooming and pet care products, from Muntech Products.

Financial terms of the deal were not disclosed.

“We are delighted to integrate the Natural Chemistry Pet & Home line into our Miracle Care brand,” said Patricia Weimer, COO of MiracleCorp. “We expect this to be a seamless transition over the next 6 weeks where we expect to provide incredible products along with MiracleCorp’s extremely high fill rates and comprehensive top of class customer service.”

Alison Cremeans, marketing manager at MiracleCorp, added, “Their premium, natural products complement our Miracle Care assortment perfectly. These products are both very effective and affordable which will resonate with retailers, pet parents and pet professionals.”

“We are delighted to pass along the high preforming Natural Chemistry Pet & Home assortment to the very capable team at MiracleCorp, so that we may shift our focus to other strategic initiatives,” said Christian Shaffer, COO of Muntech Products.

All Natural Chemistry Pet & Home products are now available through MiracleCorp and ready to ship from their Dayton, OH, headquarters. Natural Chemistry Pet & Home products will be on display at SuperZoo in the MiracleCorp booth 4159.

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