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Mars Petcare Rolls Out Pet-Friendly Cities Certification

It’s an extension of the Better Cities for Pets program.

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FRANKLIN, TN — Mars Petcare has announced the “Better City for Pets” certification.

The national certification is an extension of the Mars Petcare Better Cities for Pets program, which works with local government, businesses and non-profits “to help communities make our four-legged friends welcome, so everyone can enjoy the benefits of a life with cats and dogs,” according to a press release from Mars Petcare.

The certification will celebrate cities that recognize the importance of pets and have made progress toward becoming more pet-friendly.

“Cities across the country are making strides towards becoming more pet friendly, but there’s more work to be done,” said Mark Johnson, president of Mars Petcare North America. “Through this certification, we hope to inspire more cities to take real action that leads to a better quality of life for people and pets in their communities.”

Launched in 2017, the Mars Petcare Better Cities for Pets program “is rooted in insights and data that pets make individuals and communities better – from helping people live healthier lives to encouraging social connections,” according to the release.

Since its inaugural year, the program has impacted more than 100 cities, providing $100,000 in grants and $1 million in pet food donations, as well as resources and city-specific guidance to help more communities become pet-friendly.

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The introduction of the Mars Petcare “Better City for Pets” certification coincided with the 87th U.S. Conference of Mayors Winter Meeting, which took place Jan. 23-25 in Washington, DC. Mars Petcare met with key government officials to introduce this opportunity for their cities to be nationally recognized as pet-friendly.

The certification, created in partnership with urban-planning organization Nashville Civic Design Center, evaluates cities based on 12 traits of pet-friendly cities across four categories: businesses, parks, shelters and homes.

City officials may apply for the certification online at BetterCitiesforPets.com. Cities that meet the criteria will receive the certification, along with a toolkit of assets and resources that can be used to spread the news to their community. In addition, certified cities will be recognized on the Better Cities for Pets website so that community members can easily identify pet-friendly locations to live and visit.

In 2018, the Mars Petcare Better Cities for Pets program and USCM partnered to give $100,000 in grants. As grant recipients, the cities of Richmond and Hallandale Beach were able to quickly make an impact through therapy, training and educational programs.

To build on the success of the 2018 grant program and increase the number of pet-friendly cities in America, Mars Petcare and USCM have issued a call for 2019 grant entries. Cities seeking grants must demonstrate a commitment to existing and future pet-friendly community efforts.

Applications will be submitted to an independent panel of judges who will determine which cities will be awarded grants. All cities applying for the certification will also be prompted to apply for a grant, if they choose to do so, at the completion of their application. Grant applications are due March 8 and the grant recipients will be announced this summer during USCM’s 87th Annual Meeting starting June 28.

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To learn more about the 2019 grant applications visit: www.usmayors.org/pets.

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$34M Factory Will Produce Dry Dog and Cat Food

It’s expected to open in early 2021.

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DRUMMONDVILLE, QUEBEC — The Groupe Inovo, a family poultry business, and Groupe Legault, a family business that owns Mondou pet store chain, are planning a C$45 million (US$34 million) manufacturing plant.

The facility, to be called Jupiter, will be located in Drummondville and will manufacture dry dog and cat food, according to a press release. It will create about 50 jobs over the next five years.

The plant will be located on Route 139 in the Drummondville Industrial Park, near highways 55 and 20 as well as the U.S. border.

The site was chosen “to allow the plant to be more agile in its exports to the United States,” according to the release.

Construction began in July and will take approximately 18 months to complete, with an expected opening in early 2021.

The project will be supported financially by Canada Economic Development for Quebec Regions, Investissement Québec and Desjardins, in addition to Groupe Inovo and Groupe Legault.

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‘World’s Cutest Rescue Dog’ Revealed (VIDEO)

She’s a 6-year-old Keeshond.

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People magazine has announced the winner of its second annual World’s Cutest Rescue Dog Contest.

It’s Kasey, a 6-year-old Keeshond. She beat out 7,000 other dogs to claim the 2019 title.

He rewards include an appearance on the Today show, a year’s supply of dog food from Pedigree and a $1,000 donation earmarked for the Keeshond Affiliated Rescuers of the Mid-Atlantic, according to People.

 

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Help Wanted: NC Seeks First Dog Travel Agent

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Visit North Carolina is seeking a dog to help tell the world about the state’s best travel destinations.

The lucky canine will be the state’s first Dog Travel Agent.

The search began on National Dog Day (Aug. 26), when North Carolina dogs and their humans were invited to submit a one-minute application video at DogTravelAgent.com, according to public relations and advertising agency LGA, which partnered with Visit North Carolina for the campaign.

The recruitment effort runs through Sept. 15.

The campaign “was inspired by the insight that most dog-focused content is created by and for people, not their pupper pals,” according to LGA.

Dog Travel Agent will produce and curate dog-friendly travel content showcasing the state’s beaches, national parks, cities and outdoor activities, along with information such as where to stay, what to eat and how to get around. Dog influencer visits and in-market activations are also in the works.

Here are the benefits of the job, according to Visit North Carolina:

  • A travel stipend to help your hooman buy more of those souvenir stuffies that keep exploding.
  • Four sight-sniffing trips to hike mountains, explore parks and bite waves all across North Carolina.
  • Be your own pupparazzi with a GoPro camera and harness just for you.
  • Get asked for your pawtograph by your fans.

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