(PRESS RELEASE) CHICAGO – Matrix Partners, a full-service, Chicago-based agency that focuses exclusively on pet product marketing, announces that it is growing its social media team by adding Leslie Taubert as social media associate.
In her role, Leslie will work with the agency’s social media manager to create engaging social content across a variety of channels, including Facebook, Twitter, Instagram, YouTube, LinkedIn, blogs, and other emerging platforms. Additionally, she will be responsible for increasing clients’ brand awareness and interacting with loyal fans and customers.
Leslie will also focus on growing clients’ social followings and driving engagement across all social channels. She will create monthly analytics reports that provide clients with a deeper insight into each month’s growth and successes.
After receiving a Bachelor of Arts in Communication Studies with minors in Business, Public Relations and Advertising from Saint Mary’s College, Leslie worked as the senior marketing consultant at Best Western Hotel & Resorts, where she held several responsibilities. In her previous position, she was accountable for supporting over 250 member hotels by identifying and implementing social media opportunities to help increase their digital marketing presence.
As a former Matrix Partners intern, Leslie is already familiar with the pet industry and the agency’s work culture. In between keeping up with social media trends and creating authentic content for clients, Leslie prefers to spend time spoiling her Labradoodle, Betty White, and working toward her goal to hike 100 miles every year.
“We feel very fortunate to welcome Leslie back to our team,” commented Kristy Boulos, VP & account supervisor at Matrix Partners. “We believe her previous marketing and social media experience will be instrumental in her role of crafting engaging and successful social media campaigns on behalf of our clients.”