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Millennials Visit Brick-and-Mortar Stores More Than Anyone Else Does, Survey Suggests

A common belief turns out to be a myth.




Despite fears that millennials are abandoning brick-and-mortar retail in favor of e-commerce, they actually go to stores more than other generations do, a new survey suggests.

More than 50 percent said they visit a store once a week or more, Greg Zakowicz of Oracle Bronto writes in an article for Total Retail. The findings don’t include grocery or convenience stores.

Only 44 percent of Generation Xers and a 27 percent of baby boomers head to a store that frequently, according to Oracle Bronto’s survey of 1,000 U.S. consumers.

Among the most popular reasons that millennials gave for shopping at stores, rather than online, were not having to wait for product delivery and being able to see and touch the products before buying.

That’s not to say your online presence isn’t important. For more than 60 percent of millennials, social media is an important source for learning about new products, Zakowicz. That’s much higher than for Generations Xers (45 percent) or baby boomers (25 percent).

The Oracle Bronto findings fit with those in a recent report from Packaged Facts called Pet Food in the U.S., 13th Edition. Packaged Facts reported that brick-and-mortar retail still rules when it comes to pet food sales.


Fully 93 percent of cat owners and 88 percent of dog owners bought pet food in a store in the last year, Packaged Facts wrote in a blog post about the report. And in fact, 81 percent of cat owners and 76 percent of dog owners buy all of their cat/dog food in a store without pre-ordering it elsewhere.

Read more at Total Retail

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