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Multi-Channel Marketing Academy Presents: Super-Charge Your Marketing to Compete in a COVID-19 World




Since the COVID-19 pandemic started last spring, there’s been a change in the way consumers buy. E-commerce is up by 55% year-over-year, consumers are getting used to certain conveniences like curbside pick-up and delivery services and they’re using technology to connect with and buy from their favorite brands, etc. What are the consumer behavior trends here to stay, how have they changed consumer expectations and how can you uplevel your marketing strategy to ensure you continue to thrive through the holiday season and 2021? Are you ready to face the challenge?



P.L.A.Y. Media Spotlight

At P.L.A.Y. — Pet Lifestyle & You — toy design is definitely a team effort! Watch PETS+ interviewer Chloe DiVita and P.L.A.Y.’s Director of Sales Lisa Hisamune as they talk about the toy design process, the fine-tuning that makes each toy so special and why every P.L.A.Y. collection is made with independent retailers top of mind.

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