Multi-Channel Marketing Academy Presents: Super-Charge Your Marketing to Compete in a COVID-19 World

Published

4 years ago

September 7, 2020

SmartWork Media Content Studio

Since the COVID-19 pandemic started last spring, there’s been a change in the way consumers buy. E-commerce is up by 55% year-over-year, consumers are getting used to certain conveniences like curbside pick-up and delivery services and they’re using technology to connect with and buy from their favorite brands, etc. What are the consumer behavior trends here to stay, how have they changed consumer expectations and how can you uplevel your marketing strategy to ensure you continue to thrive through the holiday season and 2021? Are you ready to face the challenge?

NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.