(PRESS RELEASE) ORLANDO, FL – Natural Balance Pet Foods, Inc. and Canidae Pet Food Company will exhibit together under parent company, Ethos Pet Brands, for the first time at Global Pet Expo 2024, taking place March 20-22 at the Orange County Convention Center in Orlando, Florida. After announcing the two companies’ merger at the event in 2023 and the subsequent parent company vision in August 2023, both Natural Balance and Canidae are thrilled to showcase the latest and greatest from each brand together at Booth 214 this year.
By joining forces under Ethos Pet Brands, the premium pet food brands strengthen their commitment to delivering the highest quality pet nutrition. “Ethos,” the original and long-standing name of Canidae’s manufacturing facility in Brownwood, Texas, reflects both companies’ character, honesty and integrity while representing their commitment to providing high-quality nutrition and premium ingredients.
“Ethos Pet Brands has the unique opportunity to showcase both Natural Balance and Canidae’s industry-leading pet food offerings and feeding solutions together at the same event where the merger was announced one year earlier,” said Greg Shearson, chief executive officer of Ethos Pet Brands. “With Canidae’s commitment to delivering value to multi-pet households and Natural Balance’s dedication to pets with sensitivities, Ethos Pet Brands is passionate about improving the well-being and lives of pets.”
Canidae will preview its reinvented All Life Stages product line during this year’s Global Pet Expo, which now features real meat as the first ingredient at a new, lower price point. With improved palatability and recipes developed with veterinarian and pet nutrition experts, pet parents can feel good about their pet’s nutrition. Canidae’s All Life Stages is crafted for pets of all breeds, sizes, and ages, providing a simple, “one bag” solution for multi-pet households. Since its founding in 1996, Canidae has stood for quality, value, and sustainability. An innovator in the space, Canidae partners with U.S. farmers to source regenerative ingredients that are good for pets and the planet. The updated All Life Stages will hit shelves starting in July 2024.
Natural Balance will share the benefits of Limited Ingredient feeding for pets with food sensitivities. As a leader in the Limited Ingredient space, Natural Balance recipes are crafted using single-source animal proteins and premium ingredients to help support sensitive stomachs and skin and coat health. With no added fillers, artificial colors or flavors, Natural Balance’s Limited Ingredient recipes provide a delicious solution for pet parents looking to avoid specific dietary and ingredient triggers for their pets.
To speak with a representative from Ethos Pet Brands at Global Pet Expo 2024, please contact hmcgraw@fwv-us.com to coordinate an interview.
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About Ethos Pet Brands
Ethos Pet Brands is the parent company of Natural Balance Pet Foods and Canidae Pet Food Company. With a focus on premium pet food, Ethos Pet Brands is dedicated to delivering the highest-quality nutrition for pets. “Ethos,” the original and long-standing name of Canidae’s manufacturing facility in Brownwood, Texas, reflects both companies’ character, honesty, and integrity. Opened in 2012, the state-of-the-art facility now manufactures products for both Natural Balance and Canidae. For more information on Ethos Pet Brands, please visit LinkedIn.com/Company/Ethos-Pet-Brands.
About Natural Balance
Founded in 1989, Natural Balance Pet Foods, Inc. is a premium pet specialty brand with a complete offering of pet foods for both dogs and cats. The Natural Balance product line comprises over 100 dog and cat food and treat varieties, including Limited Ingredient, Original Ultra, and REWARDS. Natural Balance delivers quality, safety-tested food in every bag. Their Feed with Confidence™ program provides comprehensive, on-demand safety testing data to help eliminate wonder or worry. Their team of Registered Veterinary Technicians is available via online chat and phone to answer questions and ease concerns. Visit www.naturalbalanceinc.com for more information.
About Canidae Pet Food Company
From the first truckload of food delivered to the latest batch of pet food cooked in their pet nutrition plant in Brownwood, Texas, Canidae’s story is one to be proud of. Canidae was founded in 1996 by two pet owners who knew they could make pet food better. Better nutrients. Better flavor. Better for our dogs and cats and better for us all. They’ve been committed to quality ever since. That commitment is upheld today in more than just their nutrient-rich, premium pet food. It inspires everything they do, from the land they harvest and the farmers they work with, to the people they employ and the local pet food stores they partner with. All of Canidae’s products are vet-reviewed, high-quality, and perfectly balanced for optimal health at an affordable price point with no fillers, artificial flavors, or artificial preservatives. Canidae is partnering with US farmers and green technology companies to bring new, sustainable practices to pet food including lowering pesticide use, reducing runoff, and adopting regenerative farming practices. For more information on Canidae, please visit www.canidae.com.
