Hagen Group Unveils 3 Exciting New BIONIC Dog Toys at SUPERZOO

The new BIONIC lineup has been meticulously designed to cater to various breeds, sizes, and play styles.

See the Winning Grooms in the SUPERZOO Mixed Salon and Sporting Categories

Groomers competed in these contests, sponsored by Geib Buttercut and Zymox, on Wednesday.

See All the Cool Products the PETS+ Team Found on SUPERZOO Day 1

We shopped for you until we dropped! It was an amazing day full of product finds and fun.

Brands Win Bragging Rights in 11 Categories During the New Product Showcase Awards

Judging criteria included product innovation, aesthetic and packaging qualities, sustainability, and alternative approaches for optimum pet wellness, among others.

WPA Celebrates Outstanding Retailers and Industry Leaders at Chairman’s Reception

This year’s event was held at Skyfall Lounge at Delano Las Vegas.

Zignature to Launch New Puppy Formula Line at SUPERZOO

The U.S.-based pet health brand will debut its limited-ingredient, multi-protein kibble and wet food formulas catered to growing puppies at the event in Las Vegas.

AstaReal and Ark Naturals to Debut Revolutionary Canine Oral Health Findings at SUPERZOO

The groundbreaking study demonstrates the efficacy of Protection+ Brushless Toothpaste Dental Chews in reducing canine plaque and tartar.

TEEF for Life Teases TEEF TREETS at SUPERZOO

The company's award-winning dental technology is now infused into premium freeze-dried dental treats for cats and dogs.

Wellness Pet Unveils Latest Innovations in Cat Food and Dog Supplements at SUPERZOO

Attendees can discover Wellness Pet’s latest breakthroughs in wet cat food and supplements for dogs, in addition to recently released cat dental treats and dog food...

See What Was Inside the PETS+ July Sample Box!

Snoozer Pet Products Showcases Handcrafted Talent and Exclusive Items at SUPERZOO

Stop by booth 4875 and check out the quality yourself.

Now Fresh Good Gravy Among Petcurean’s Newest Innovations to Debut at SUPERZOO

The bone-broth coated kibble is available in four flavors for all breeds and small-breed adult dogs.

Canidae Launches New All Life Stages Product Line

Uniquely formulated to meet the nutritional needs of all dogs, the line is the perfect option for multi-dog families.

BAYDOG to Introduce New High-End Nautical Collection at SUPERZOO

The Chesapeake Bay Dog Company is launching the Seaside Collar, the first product in its new Nautical Collection.

WAUDOG Expands Nylon and Smart ID Tag Collections

The products are available in multiple sizes to accommodate small, medium, and large breeds.

SUPERZOO Lanyard Sponsor Pet Parents Announces Chance to Win Big With Limited ‘Platinum’ Lanyards

Of the nearly 20,000 lanyards distributed, there will be 100 good for exclusive offers with the brand and the chance to win a $500 credit toward...

Springer Launches New Colors In Dog Travel Water Bottle and Silicone Treat Dispenser

The products are now available in three refreshing new colors: Blueberry, Oat, and Sky Blue.

Canophera Debuts Educational Program for Retailers and Distributor Partners at SUPERZOO

The multifaceted program will help educate retailers, distributors and consumers about the benefits of its all-natural, sustainably sourced chews and toys.

Yeowww! Catnip Releases Mo Betta Fish and New Display at SUPERZOO

Check them out at SUPERZOO booth 6862.

Win World International Trade LLC Launches New Red Barn Coop

It features style, quality and functionality for the EGGstatic chicken owner.