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Nulo Pioneers the Future of Pet Food with New Cold-Pressed Category

Chilled, pressed ingredients preserve nutritional integrity and density.




(PRESS RELEASE) AUSTIN, TX – Dog owners want to provide the most nutritious food available to nourish their beloved pet. The performance nutrition specialists at Nulo Pet Foods intend to fulfill that wish with an innovative new collection of shelf stable products aptly described as “cold-pressed” pet food. This remarkable food tech innovation developed by renowned pet food industry nutrition scientist Dr. Greg Aldrich and his team, employs a unique raw ingredient chilling system designed to lock in nutrient integrity. Nulo’s novel high meat inclusion pet food features a cold temp production technique that preserves higher levels of vitamins, minerals and amino acids often depleted in conventional high-heat, high speed kibble pet food manufacturing.

Less Processing, More Nutrition

“We have intentionally designed a unique pet food category, launching a new era of biologically appropriate nutrition for dogs and cats that provides 3x the meat inclusions of conventional kibble diets. Nulo’s Cold-Pressed technology optimizes the concentration of everything pet parents and veterinary physicians prefer in higher quality pet foods,“ said Dr. Aldrich. “Our new Cold-Pressed product creation system eliminates the use of non-essential starches like sweet potato and oats. Instead, we’re able to offer an exceptional high protein formula featuring 85% animal ingredients by weight, and 95% of protein from animal (vs. plant) sources. We combine that with simple, bioavailable real food ingredients including apples and pumpkin. The raw ingredients are quickly chilled to 30 degrees and then compressed to form a high-performance nugget that remains shelf stable.”

Nulo is renowned for its high nutritional performance formulation and recipes that follow the same intentions and demands of foods consumed by elite athletes. The new line offers pet parents and retailers a break-through alternative that eliminates the less nutritious starch binders in favor of gentle low-temp, slower cooking methods. Nulo’s new Cold-Pressed recipes assure pet parents of the desired nutritional benefits they seek, and are available in four highquality meat formulas – beef, salmon, chicken and turkey.

“We are determined to provide pet parents with the best nutrition they can serve their furry family members by changing the game in pet food production,” said Michael Landa, founder and CEO of Austin, TX-based Nulo. “I am a former athlete. We have secured a team of highly respected Olympic athletes to advise us including the legendary Simone Biles. These individuals push the limits of human athletic performance and know the importance of high-quality nutrition to fuel their competitive endeavors. We’ve applied their extraordinary dietary standards to this new and unique Cold Pressed category in Nulo’s minimally-processed foods portfolio.”

According to Dr. Aldrich the Cold-Pressed ultra-premium dog food line will improve digestibility through low and slow smokehouse-style cooking that targets temperatures of ~140 degrees for less than 8 hours. He said in service of higher quality standards, all of the diets use fresh meat sources of protein and no rendered meat meals or chicken fat. “For animals with heightened sensitivities we’ve developed a proprietary blend of miscanthus grass, chicory root and pumpkin to support their specialized gut health needs,” he reports. Feeding trials for the new products confirmed more than 90% protein digestibility and 96% fat digestibility – a marked improvement over conventional kibble which clock in closer to 80%.


Landa wants retailers to know Nulo is creating another elevated and differentiated product story at shelf that answers a price segment gap between conventional kibble and the daily feeding costs of freeze- or air-dried pet diets. “The most important point retailers should understand is Cold-Pressed technology delivers trusted nutritional benefits from ultra-high levels of meat proteins in a palatable format.” Importantly, he said the new Cold Pressed category promise is likely to gain an enthusiastic community of followers and repeat buyers. The four-flavor line will be available to ship April 2024.

About Nulo

Nulo is on a mission to fuel the inner athlete in every pet. With a wide range of ultra-premium food formats available in more than 6,500 pet specialty retailers nationwide, Nulo ensures pets enjoy the best in digestive and immune health, skin and coat care, mobility, and weight management. Recognized as one of Forbes Magazine’s “Most Innovative Brands at Retail,” Nulo’s offerings are rich in animal-based proteins and low in carbs, crafted to keep pets thriving alongside their human companions. Founded in 2009 and headquartered in Austin, TX, Nulo continues to inspire pet parents and athletes alike. For more information, visit



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