(PRESS RELEASE) The Pedigree brand launched its first podcast, “The Dog That Changed Me,” hosted by Katherine Schwarzenegger, a NEW YORK TIMES best-selling author, pet adoption advocate and philanthropist. The nine-episode limited series shines a spotlight on dog adoption, as guests such as Mandy Moore, Bryce Dallas Howard, Haylie Duff and more share stories of the dogs that changed their lives for the better.
“Partnering with the Pedigree brand on this podcast has been a passion project for me,” Schwarzenegger said. “Adopting my dog Maverick was life-changing, and sharing that story, as well as being able to hear stories from others about the amazing impacts their dogs have had on their lives, has been so rewarding. I can’t wait for people to hear our episodes — I know some will bring laughs, some tears and maybe even inspire a few people to adopt or foster a dog of their own.”
Throughout the podcast, listeners will hear stories of how dogs have helped their owners through a variety of situations — from coping with loss or divorce, to saving family members and celebrating life’s best moments — all laddering back to the importance of pets in our lives.
“The Dog That Changed Me” is currently available on major podcast streaming sites, including Spotify, iTunes and Stitcher. The first five episodes were released today, featuring conversations with:
- Actress and singer, Mandy Moore
- Actress and director, Bryce Dallas Howard
- Actress, Minka Kelly
- Actress, singer and television host, Haylie Duff
- U.S. Marine Corps veteran and star of a Pedigree brand ad, Dan Lasko
The final four episodes will be released May 20, sharing Schwarzenegger’s exchanges with:
- Dancer, actress and singer, Julianne Hough
- Singer, actress and author, LeAnn Rimes
- Owner of Ricochet — the surfing therapy dog and star of the new IMAX film, SUPERPOWER DOGS — Judy Fridono
- Executive director of Pedigree Foundation, Deb Fair
“We know that dogs benefit our lives and that all dogs deserve loving forever homes, and we’re excited to share that message through the new Pedigree podcast, “The Dog That Changed Me,”’ said Elizabeth Barrett, Pedigree brand manager. “When people listen to the stories about the love of these dogs and the amazing things they can do, we hope they’ll be inspired to consider dog adoption and understand the countless ways that dogs truly make our lives better.”
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The partnership between Schwarzenegger and the Pedigree brand is part of the brand’s “Every Pup’s Superpower” campaign. As a part of this program, Schwarzenegger and the brand are encouraging consumers to join them in celebrating the superpowers in all dogs and promoting dog adoption by sharing what is special about their own dog on social media. For every engagement or personal story shared using hashtag #EveryPupsSuperpower, the Pedigree brand will donate one bowl of food, up to 500,000 bowls, to shelter dogs awaiting adoption. In addition, the Pedigree brand will donate $250,000 to Pedigree Foundation to support shelters around the country.
Listen to “The Dog That Changed Me” now on major podcast streaming sites, including Spotify, iTunes and Stitcher. For more information on “The Dog That Changed Me,” produced by Dear Media Productions, and the “Every Pup’s Superpower” campaign, visit Pedigree.com/adopt and follow along on the Pedigree brand’s Facebook, Instagram and Twitter, as well as on Katherine Schwarzenegger’s Instagram with #EveryPupsSuperpower.
pedigree.com
