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Pedigree Launches Podcast

It’s hosted by NEW YORK TIMES best-selling author Katherine Schwarzenegger.

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(PRESS RELEASE) The Pedigree brand launched its first podcast, “The Dog That Changed Me,” hosted by Katherine Schwarzenegger, a NEW YORK TIMES best-selling author, pet adoption advocate and philanthropist. The nine-episode limited series shines a spotlight on dog adoption, as guests such as Mandy Moore, Bryce Dallas Howard, Haylie Duff and more share stories of the dogs that changed their lives for the better.

“Partnering with the Pedigree brand on this podcast has been a passion project for me,” Schwarzenegger said. “Adopting my dog Maverick was life-changing, and sharing that story, as well as being able to hear stories from others about the amazing impacts their dogs have had on their lives, has been so rewarding. I can’t wait for people to hear our episodes — I know some will bring laughs, some tears and maybe even inspire a few people to adopt or foster a dog of their own.”

Throughout the podcast, listeners will hear stories of how dogs have helped their owners through a variety of situations — from coping with loss or divorce, to saving family members and celebrating life’s best moments — all laddering back to the importance of pets in our lives.

“The Dog That Changed Me” is currently available on major podcast streaming sites, including Spotify, iTunes and Stitcher. The first five episodes were released today, featuring conversations with:

  • Actress and singer, Mandy Moore
  • Actress and director, Bryce Dallas Howard
  • Actress, Minka Kelly
  • Actress, singer and television host, Haylie Duff
  • U.S. Marine Corps veteran and star of a Pedigree brand ad, Dan Lasko

The final four episodes will be released May 20, sharing Schwarzenegger’s exchanges with:

  • Dancer, actress and singer, Julianne Hough
  • Singer, actress and author, LeAnn Rimes
  • Owner of Ricochet — the surfing therapy dog and star of the new IMAX film, SUPERPOWER DOGS — Judy Fridono
  • Executive director of Pedigree Foundation, Deb Fair

“We know that dogs benefit our lives and that all dogs deserve loving forever homes, and we’re excited to share that message through the new Pedigree podcast, “The Dog That Changed Me,”’ said Elizabeth Barrett, Pedigree brand manager. “When people listen to the stories about the love of these dogs and the amazing things they can do, we hope they’ll be inspired to consider dog adoption and understand the countless ways that dogs truly make our lives better.”

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The partnership between Schwarzenegger and the Pedigree brand is part of the brand’s “Every Pup’s Superpower” campaign. As a part of this program, Schwarzenegger and the brand are encouraging consumers to join them in celebrating the superpowers in all dogs and promoting dog adoption by sharing what is special about their own dog on social media. For every engagement or personal story shared using hashtag #EveryPupsSuperpower, the Pedigree brand will donate one bowl of food, up to 500,000 bowls, to shelter dogs awaiting adoption. In addition, the Pedigree brand will donate $250,000 to Pedigree Foundation to support shelters around the country.

Listen to “The Dog That Changed Me” now on major podcast streaming sites, including Spotify, iTunes and Stitcher. For more information on “The Dog That Changed Me,” produced by Dear Media Productions, and the “Every Pup’s Superpower” campaign, visit Pedigree.com/adopt and follow along on the Pedigree brand’s Facebook, Instagram and Twitter, as well as on Katherine Schwarzenegger’s Instagram with #EveryPupsSuperpower.

pedigree.com

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Pet Sustainability Coalition

Pet Sustainability Coalition Presents: Critical Sustainability Strategies for Retailers

This webinar, held on November 7, 2019, is the second in a series from PSC discussing how retailers can establish sustainable practices in their business. Moderated by PSC’s Andrea Czobor, the webinar unveils data behind the increasing consumer demand for sustainable products, what retailers have to gain from connecting with these purpose driven consumers, and a new PSC program that makes finding these products easier for retailers.

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Press Releases

Kittybelles “Pounce” Cat Toys from Huxley & Kent Launch at Global

It will feature 20 designs taking inspiration from the dog parody toys that Huxley & Kent sells under its Lulubelles brand.

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(PRESS RELEASE) Huxley & Kent, a wholesaler of fun and fashionable pet accessories for cats and dogs, announces the first toys to arrive in its new line of Kittybelles cat toys.. Kittybelles will feature 20 designs taking inspiration from the dog parody toys that Huxley & Kent sells under its Lulubelles brand.

Each plush Kittybelles toy will contain organic catnip, crinkle and is perfect for kitty pouncing and batting. All dyes pass the children’s safety standards. The initial launch will include four shapes of fish, six liquor bottles including tequila and whisky, sweets, hot sauce, birthday cake, a taco and more. Retail pricing will begin at $4.49.

“We have enjoyed the response that our retailers and consumers have had to our Lulubelles dog toys, so it was a natural extension of our brand to design Kittybelles cat toys. We are grateful to the many retailers that requested we branch out to cat and take our fun, whimsical ideas to this new segment” said Robin Kershner, founder of Huxley & Kent. “We look forward to launching these at Global Pet Expo.”

Huxley & Kent will be in booth 2454 at Global Pet Expo.

huxleyandkent.com, petpalette.com

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Dazzling Paws Jewelry Debuts New Dog Breed Ring Collection

Includes 11 popular dog breed rings, all handcrafted in the USA from recycled sterling silver.

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(PRESS RELEASE) Dazzling Paws Jewelry is debuting a new dog breed ring collection, which includes 11 popular dog breed rings, all handcrafted in the USA from recycled sterling silver.

“I wanted to offer a new category of jewelry for dog breed lovers,” said Myra Westphal, Dazzling Paws president. “Taking our most popular selling dog breeds and designing them into everlasting ring creations is the next logical step for our breed line expansion.”

Uniquely handcrafted from the existing breed line. Dog lovers will discover: Australian Shepherd, Crouching Border Collie, Cavalier King Charles, Doberman Pinscher, German Shepherd, Golden Retriever, Labrador Retriever with ducks, gaiting Papillon, Pembroke Corgi, and Siberian Husky. All of these new items may be purchased on their website just in time for Valentine’s Day.

Dazzling Paws Jewelry is dedicated to providing high-quality, designer, dog-themed jewelry for people who love dogs. Dazzling Paws Jewelry is handcrafted in the USA from recycled sterling silver. The Dazzling Paws Jewelry designer line includes: dog breeds with a unique flair, paw print and dog bone collections, personalized pet memorial jewelry, semi-precious and birthstone collection, dazzling canine design beads, as well as dog sports such as Agility, Obedience, Rally, Conformation, Lure Course Racing, Free Style and Flyball. Sterling silver jewelry includes: pendants, rings, toe rings, earrings, chains, beads, bracelets, pins, charm holders, and tie tacks.

dazzlingpawsjewelry.com

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Press Releases

PAWS Act Coalition Hails Passage of Bill that Protecting Victims of Domestic Violence and their Pets

$2 million in USDA grants will be provided.

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(PRESS RELEASE) The PAWS Act Coalition, a group of nonprofit and for-profit organizations, lauded the passage of the Consolidated Appropriations Act of 2020, which, for the first time, will provide $2 million in USDA grants to enable more domestic violence shelters to become pet-friendly so that victims of domestic violence and their pets may shelter and heal together. The grants come one year after the Pet and Women Safety (PAWS) Act was authorized as part of the 2019 Farm Bill, which received bipartisan support in its passage.

“These new grants will help expand the network of domestic violence shelters which allow pets to accompany their families seeking safe shelter,” said Nina Leigh Krueger, president of Purina. “This is an important milestone in the coalition’s collective efforts to create safer communities for pets and pet owners, and Purina will remain steadfast in our commitment to protecting the bond between domestic abuse survivors and their pets by ensuring they can safely heal together.”

The PAWS Act Coalition would like to thank the original co-sponsors of the Pet and Women Safety Act for their leadership and commitment to its passage, especially the lead sponsors Rep. Katherine Clark (D-MA-5), Sen. Gary Peters (D-MI) and former Sen. Dean Heller (R-NV). The coalition is also particularly grateful for Sen. Pat Roberts (R-KS) for spearheading the effort to pass the bill by including its language in the Farm Bill.

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