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Pedigree Launches Podcast

It’s hosted by NEW YORK TIMES best-selling author Katherine Schwarzenegger.

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(PRESS RELEASE) The Pedigree brand launched its first podcast, “The Dog That Changed Me,” hosted by Katherine Schwarzenegger, a NEW YORK TIMES best-selling author, pet adoption advocate and philanthropist. The nine-episode limited series shines a spotlight on dog adoption, as guests such as Mandy Moore, Bryce Dallas Howard, Haylie Duff and more share stories of the dogs that changed their lives for the better.

“Partnering with the Pedigree brand on this podcast has been a passion project for me,” Schwarzenegger said. “Adopting my dog Maverick was life-changing, and sharing that story, as well as being able to hear stories from others about the amazing impacts their dogs have had on their lives, has been so rewarding. I can’t wait for people to hear our episodes — I know some will bring laughs, some tears and maybe even inspire a few people to adopt or foster a dog of their own.”

Throughout the podcast, listeners will hear stories of how dogs have helped their owners through a variety of situations — from coping with loss or divorce, to saving family members and celebrating life’s best moments — all laddering back to the importance of pets in our lives.

“The Dog That Changed Me” is currently available on major podcast streaming sites, including Spotify, iTunes and Stitcher. The first five episodes were released today, featuring conversations with:

  • Actress and singer, Mandy Moore
  • Actress and director, Bryce Dallas Howard
  • Actress, Minka Kelly
  • Actress, singer and television host, Haylie Duff
  • U.S. Marine Corps veteran and star of a Pedigree brand ad, Dan Lasko

The final four episodes will be released May 20, sharing Schwarzenegger’s exchanges with:

  • Dancer, actress and singer, Julianne Hough
  • Singer, actress and author, LeAnn Rimes
  • Owner of Ricochet — the surfing therapy dog and star of the new IMAX film, SUPERPOWER DOGS — Judy Fridono
  • Executive director of Pedigree Foundation, Deb Fair

“We know that dogs benefit our lives and that all dogs deserve loving forever homes, and we’re excited to share that message through the new Pedigree podcast, “The Dog That Changed Me,”’ said Elizabeth Barrett, Pedigree brand manager. “When people listen to the stories about the love of these dogs and the amazing things they can do, we hope they’ll be inspired to consider dog adoption and understand the countless ways that dogs truly make our lives better.”

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The partnership between Schwarzenegger and the Pedigree brand is part of the brand’s “Every Pup’s Superpower” campaign. As a part of this program, Schwarzenegger and the brand are encouraging consumers to join them in celebrating the superpowers in all dogs and promoting dog adoption by sharing what is special about their own dog on social media. For every engagement or personal story shared using hashtag #EveryPupsSuperpower, the Pedigree brand will donate one bowl of food, up to 500,000 bowls, to shelter dogs awaiting adoption. In addition, the Pedigree brand will donate $250,000 to Pedigree Foundation to support shelters around the country.

Listen to “The Dog That Changed Me” now on major podcast streaming sites, including Spotify, iTunes and Stitcher. For more information on “The Dog That Changed Me,” produced by Dear Media Productions, and the “Every Pup’s Superpower” campaign, visit Pedigree.com/adopt and follow along on the Pedigree brand’s Facebook, Instagram and Twitter, as well as on Katherine Schwarzenegger’s Instagram with #EveryPupsSuperpower.

pedigree.com

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Natural Dog Chew Brand Nature Gnaws Coming to Costco

It will be sold at select 48 Costco stores.

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(PRESS RELEASE) Nature Gnaws, the Florida-based natural dog chew brand, announced that its line of bully sticks will be sold at select 48 Costco stores. With Costco being one of the largest, most trusted retailers in America, Nature Gnaws is in good hands with its bully sticks being sold alongside Costco’s incredible brands.

Expected on shelves by the beginning of September, Nature Gnaws’ most popular product, the 12-inch bully stick, will be available to Costco club members as a 12-count bag.

“To see our product on their shelves is a major milestone, and we are incredibly grateful to Costco for entrusting us with our brand,” says co-founder Steve Mamak.

In a span of a few years, Nature Gnaws has seen explosive growth and is a top seller at other retails including Amazon, Walmart.com and Chewy.com.

All Nature Gnaws products are made from single or limited ingredients, providing a natural alternative to rawhides. Their line of chews not only consist of bully sticks but jerky, porky, salmon, antlers as well as combo packs so dogs can try different types of chews.

naturegnaws.com

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Gold Paw Series Introduces Stretch Fleece Onesie

It’s a baseball-tee-inspired onesie that is made to fit like a dream.

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(PRESS RELEASE) Gold Paw Series has announced it has designed itsStretch Fleece in a full-body style, thanks to popular demand. The Stretch Fleece Onesie is a baseball-tee-inspired onesie that is made to fit like a dream.

Gold Paw Series believes no garment can exceed its material. That’s why the Onesie is made from the company’s signature buttery-soft fleece using recycled content fabrics by bluedesign certified mills. “We work with top-notch high-tech mills to develop gorgeous, functional fabrics that maximize performance and minimize fuss,” comments Rebecca Gadd, CEO of Gold Paw Series. “Our Stretch Fleece Onesie features 7 percent spandex for a 4-way stretch. It’s so comfy that your pup will never want to take it off!”

The new Onesie is lightweight, which makes a single layer of it just right for a cool walk or perfect for winter pajamas. It even has a turtleneck for added warmth. Being suitable for indoor and outdoor wear, the Onesie also works great as a liner under heavy coats, protects skin conditions or wounds, eases mild anxiety and calms puppies, and helps to keep weight on senior dogs.

Available in four two-way color options, including navy and winter mod, hunter and avocado, eggplant and summer mod, and red tartan and black, plus a full leopard option, it’s designed to fit canines of all breeds and sizes. Gold Paw Series even offers customization to the garment — sleeves can be shortened to fit smaller pups or those with shorter legs.

The Stretch Fleece Onesie is available for suggested retail prices ranging from $55-$65.

goldpawseries.com

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Evercare Relaunches Pet and Home Collection of Lint Rollers

The packaging is revamped with a cleaner and more aesthetically attractive look.

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(PRESS RELEASE) Evercare recently relaunched its Extra Sticky Lint Roller — Pet Collection and Extreme Stick Lint Roller – Home Collection with all new branding, product design and packaging. Still offering the same great performance, the Evercare collection, now boasts a “comfort grip” handle and thumb indent. The packaging is revamped with a cleaner and more aesthetically attractive look, flaunting a brighter color palette, while the branding is more cohesive and consistent for the consumer.

In blind in-home use test (IHUT), 100 people were asked to compare Evercare and the leading brand on the market. Evercare outperformed on all metrics analyzed, including performance, durability, and comfort.

Evercare’s extreme stick adhesive, coupled with the razor-cut, easy-tear sheets, make Evercare second to none when it comes to easily and efficiently picking up even the most stubborn pet hair, lint, dust and debris.

“Several tests have already proved Evercare to be the stickiest lint rollers on the market, compared to other leading brands. Now, the look and feel of the products match the performance!” Steven Golub, senior director of marketing, boasted.

Both collections are comprised of several sizes and shapes including 100-Layer Standard Rollers, 70-Layer Giant, Mega (10-inch wide), 30-Layer Travel Size, and various refill options. The Pet Collection has already begin rolling out to retailers including Target and Amazon. In the coming months, the redesigned Home Collection will also be available.

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