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Pet Wellness Company HAPPYBOND Brings New Products to this Year’s SuperZoo Trade Show

It will be at booth #4376.

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(PRESS RELEASE) NEW YORK – HAPPYBOND brings an array of new products to this year’s SuperZoo trade show. Best known for their high-quality collagen+ supplement line, attendees are encouraged to stop by the HAPPYBOND booth #4376 to check out their new packaging and new collagen flavors. Several other products will be showcased, like its recently launched Elixir line (a collaboration with Halle Berry), its new designer and sustainable denim travel blankets for dogs, human-grade freeze dried snacks, and a high-quality food line that will be available later in the year.

HAPPYBOND Collagen + Supplement was created in 2018 by biotech scientist and dog lover, Anja Skodda, to help her own pet, Tony, who was experiencing age-related discomfort. The proprietary and patent pending collagen + supplement blend is created from the highest quality ingredients which support and help rebuild cartilage for optimal mobility. It also helps in aiding digestion, promoting hair growth and supporting healthy skin and coat.

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HAPPYBOND has been supported by some influential people. The well-known pet behaviorist, Cesar Millan, has been using HAPPYBOND for his dogs, and has stated that “it’s the only joint supplement that’s worked.” Most recently, HAPPYBOND signed the award-winning actress, Halle Berry, to co-create three new elixirs, all of which are made in the USA and with natural ingredients for both dogs and cats.

SuperZoo attendees also have the opportunity to check out HAPPYBOND’s one-of-a-kind, designer denim travel blanket for dogs that can be conveniently carried as a bag. Created in collaboration with Vintage Threads L.A., this stylish and versatile dog blanket and bag will appeal to the millions of pet owners who have an eco-conscious mindset thanks to it being made out of reused denim.

“Our company is expanding rapidly right now with so many new products launching and many more on the horizon,” says Anja Skodda, founder of HAPPYBOND, “We are ecstatic to showcase a brand-new look for our collagen supplement line and look forward to sharing many new and exciting items with all who attend this year’s highly anticipated SuperZoo event!”

HAPPYBOND has also tapped into the pet food sector and is excited to feature their human-grade freeze dried snacks at their booth. In addition to this, the company plans to announce information regarding their new dog food line which is set to hit the market in the Q4.

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Similar to all products from HAPPYBOND, its new dog food line will consist of only the highest-quality ingredients and will make transparency a priority. Made from farmers in the region and carefully processed in a family business with no chemicals; its food will be handmade in small batches and the meat processed immediately fresh. No abattoir waste or by-products used. HAPPYBOND’s dog food will be sold in a glass jar, which allows for pet owners to see exactly what’s in their dog’s food.

HAPPYBOND can be purchased online at HAPPYBOND.com, Amazon, Petco.com and Chewy. It also offers treats and accessories on its website.

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At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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