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PetAg Expands Longstanding Tractor Supply Co. Relationship With Launch of New Products

The trusted animal nutrition brand brings Goat’s Milk KMR and DYNE Livestock to more consumers nationwide.

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(PRESS RELEASE) HAMPSHIRE, IL — PetAg, a leader in science-backed animal nutrition for more than 90 years, announced the expansion of its product offerings at Tractor Supply, marking another milestone in a retail collaboration over a decade in the making. Tractor Supply shoppers will now find two PetAg customer favorites on shelves: Goat’s Milk KMR, a kitten milk replacer formulated for sensitive digestive systems, and DYNE High Calorie Liquid Nutritional Supplement for Livestock, trusted for delivering concentrated energy to animals in need.

For over 10 years, PetAg and Tractor Supply have worked together to bring reliable, high-quality nutrition solutions to rural communities, hobby farmers, breeders, and pet parents across the country. This expanded assortment underscores PetAg’s commitment to providing accessible, innovative products that support animals at every life stage. The new additions include:

“Tractor Supply has been a valued partner to PetAg for more than a decade, and we’re thrilled to continue building the relationship,” said Vincent Biroscak, General Manager at PetAg. “Expanding our retail presence allows us to make high-quality, science-driven nutrition solutions even more accessible to the people and animals who rely on them, and we’re proud to work in tandem to support the health and wellbeing of pets and livestock nationwide.”

Tractor Supply customers can shop the new launches in store and online now. For more information, visit www.petag.com and www.tractorsupply.com.

About PetAg, Inc.

PetAg is a trusted leader in pet nutrition and wellness, offering science-backed milk replacers, nutritional supplements, and grooming products that support proactive health across every life stage. Proudly 100% employee-owned and based in Hampshire, Illinois, PetAg has delivered uncompromising quality since 1930. With a legacy rooted in innovation—beginning with Esbilac, the first commercially prepared puppy milk replacer—PetAg is now the #1 brand in newborn kitten and puppy nutrition. Our portfolio includes beloved brands like KMR, Esbilac, GME, Dyne, Cat-Sip, Fresh ‘n Clean, and Bene-Bac, trusted by generations of pet parents and professionals alike. Backed by over 83,000 five-star reviews online, PetAg is more than a product provider—we’re a partner in pet wellness. Our purpose is to empower pet owners to proactively enhance the lives of their animals, helping them enjoy more healthy, happy years together. Every product we make reflects that commitment, combining proven science, purposeful ingredients, and a passion for pets. PetAg is a subsidiary of PBI-Gordon Companies.

About PBI-Gordon Companies

PBI-Gordon Companies has been in business in the Kansas City metro area since 1947 and is 100 percent employee-owned. It is the parent company to four subsidiaries which develop, manufacture, and market leading products for Turf and Ornamental Industries (PBI-Gordon Corporation), Companion Animal Pharmaceuticals (Pegasus Laboratories & TriviumVet), and Companion Animal Nutritional Supplements and Grooming Supplies (PetAg).

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FEATURED VIDEO

NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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