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Pets Are Eating More and More Like Their Humans, Survey Says

70% of pet parents who are on a diet themselves put their pets on a special diet as well.

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(PRESS RELEASE) A survey commissioned by Michelson Found Animals and conducted by Kelton Global found that 70% of pet parents who are on a diet themselves put their pets on a special diet as well.

The survey also found that:

  • More than half (52%) believe they feed their pets better than themselves. Millennials are more likely to say this (60% vs. 48% for 35+), as well as dog owners (56 % vs. 48 % for cat owners).
  • Pet owners who are on a protein-rich diet, feed their pets protein-rich as well (45% vs. 17% average)
  • Pet owners who eat organic, feed their fur babies organic as well (47% vs. 12% average)
  • Almost four in ten pet owners with a food subscription service themselves, have signed up for a pet subscription service
  • Almost one in five people now feed their pets exotic protein like bison, more than a quarter (27 %) feed them vitamins and supplements and 15 % cook meals for their pets.

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