Press Releases

Pets Are Eating More and More Like Their Humans, Survey Says

70% of pet parents who are on a diet themselves put their pets on a special diet as well.

Published

5 years ago

July 31, 2019

PETS+ Staff

(PRESS RELEASE) A survey commissioned by Michelson Found Animals and conducted by Kelton Global found that 70% of pet parents who are on a diet themselves put their pets on a special diet as well.

The survey also found that:

More than half (52%) believe they feed their pets better than themselves. Millennials are more likely to say this (60% vs. 48% for 35+), as well as dog owners (56 % vs. 48 % for cat owners).
Pet owners who are on a protein-rich diet, feed their pets protein-rich as well (45% vs. 17% average)
Pet owners who eat organic, feed their fur babies organic as well (47% vs. 12% average)
Almost four in ten pet owners with a food subscription service themselves, have signed up for a pet subscription service
Almost one in five people now feed their pets exotic protein like bison, more than a quarter (27 %) feed them vitamins and supplements and 15 % cook meals for their pets.

NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.