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Register for the Summit!

Make your business a part of the wellness revolution.




Make plans to super-charge your wellness business with our expert educators and vendors. For your FREE registration to attend the Pets+ Wellness Summit, held October 1-2, 2019 at the Loews Chicago O’Hare Hotel in Rosemont, IL, fill out the form below.

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Don’t Miss Out on These SuperZoo Must-See Products!




Don’t Miss Out on These SuperZoo Must-See Products!
An exciting new crop of products are making their way to this year’s SuperZoo, the national show for pet retailers! These are “must see” products — we’ve also included each company’s SuperZoo booth numbers for easy access. You’ll find them all at the Mandalay Bay Convention Center in Las Vegas August 20 – 22, 2019.

P.L.A.Y. Pet
Lifestyle and You
Fetching Flock Plush
Toy Collection

SuperZoo Booth # 1820

Take your shop to new heights with P.L.A.Y.’s Fetching Flock Plush Toy Collection. Guaranteed to get dogs’ hearts soaring with joy, these five feathery toys are packed with enticing squeaks, crunches and crinkles. Available individually or in 10-piece sets with a FREE POP Display.

P (855) 300-7529

Cardinal Pet Care
Pet Botanics Omega PLUS Bone Broth Dog Treats

SuperZoo Booth # 4235

Pet Botanics Omega Plus Bone Broth Dog Treats support joint health, with an exclusive bone broth formula that includes collagen, cartilage and bone marrow. They contain pumpkin as a digestive aid and Omegas 3 and 6 from chia and salmon oil for beautiful, shiny coats and skin. Made with real chicken or salmon as their #1 ingredient.

MSRP $17.89
P(800) 433-7387

Volkman Pet Products
Avian Organics
Large Hookbill

SuperZoo Booth # 4415

Within this mix you will find all natural, organic ingredients as nature intended. Well suited for African Grey, Amazon, and Eclectus parrots, this mix is the result of generations of research into bird health and dietary needs.

P(800) 635-9359

EQyss Grooming Products
ELITE Anti-Itch

SuperZoo Booth # 1771

Elite Anti-Itch Shampoo is a sulfate and paraben-free shampoo infused with recognized natural ingredients, fortified with soothing oils, extracts, vitamins and aloe to provide immediate relief and help heal raw, sore, inflamed hot spots fast. Elite is also vegan friendly.

MSRP $12 (16 oz.)
P(800) 526-7469

Colorado Hemp Honey

SuperZoo Booth # 523

Created by beekeepers and hemp famers, Colorado Hemp Honey is the original for pets and people. Simple ingredients and a whole-foods approach offer a unique delivery system of naturally-occurring endocannabinoids (like CBD) present in this full-spectrum hemp extract infused honeys.

P(833) 233-2256

West Paw

SuperZoo Booth # 2859

Made from the same extremely durable material as West Paw’s other Zogoflex chew toys, Rumpus is meant for dogs who have the need to gnaw. Rumpus bounces on land and floats in water making it great for interactive play. Available in two sizes.

Hemp-Based Calm & Comfort Pet Remedies

SuperZoo Booth # 2878

HEMPVET’s calming portfolio includes HEMPMAXOIL with Vitamin E and Rewards+ Calm Support soft chews combining broad-spectrum, non-GMO hemp complex with proprietary C10 Calming Colostrum Complex.

Charlotte’s Web
Charlotte’s Web Full Hemp Extract Drops for Dogs

SuperZoo Booth # 517

This whole plant hemp extract features a full spectrum of hemp-derived cannabinoids (17mg CBD serving/mL and 520mg CBD per bottle/30mL). Now in a pump, the oil is a perfect addition to meals or a boost at snack time.

MSRP $64.99

Austin and Kat
Austin’s Active Formula Wellness Dog Biscuits

SuperZoo Booth # 1467

Made with wholesome ingredients like salmon, egg, blueberries, and full-spectrum CBD, Austin’s Active Formula wellness dog biscuits are nutrient-dense and perfect for the active dog. They’re also gluten and grain-free!

P(206) 446-4819

Emerald Pet Products
Pumpkin Harvest
Chewy Dog Treats

SuperZoo Booth # 1143

Emerald Pet Pumpkin Harvest oven baked, low-fat chewy treats are made using pumpkin puree as the first ingredient and do not contain any meat or poultry proteins. They are the perfect solution for dogs with sensitivities or allergies to meat, poultry or fish proteins. Made in the USA with U.S. ingredients!

MSRP: $6.99
P(877) 454-9977

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PETS+ Wellness Summit Press Releases

5 Reasons You Simply Cannot Miss the PETS+ Wellness Summit

It’s designed to send a bolt of lighting into your wellness product and service sales.



5 Reasons You Simply Cannot Miss
The PETS+ Wellness Summit

It’s designed to send a bolt of lighting into
your wellness product and service sales.

THIS FALL, Chicago may very well be the coolest place on earth. (At least for pet business owners.)

And we don’t mean shivering-in-thermal-underwear cool. We mean awesome-things-that-will-rock-your-face-off cool.

That’s because, this year, PETS+ is doing something extremely cool. We’re hosting our first-ever education and buying summit, with a laser focus on one of the most exciting, fastest-growing areas of the pet business — wellness.

The PETS+ Wellness Summit will be held Oct. 1-2 in Rosemont, IL, just outside Chicago. We’ll be keeping you up to date with show developments in the coming weeks, but encourage all pet pros to register early to ensure your position at the Summit. (One more thing that’s cool? The Summit is entirely free for pet product retailers and service providers!)

Here are a five key reasons you don’t want to miss the PETS+ Wellness Summit.


The Summit marks the first-ever education and buying conference from PETS+. Pet pros across the U.S. have fallen in love with our magazine and online products. Now you can experience our innovative approach to learning and inspiration in a live setting. A panel of experts and successful retailers (yeah, the people who are doing this stuff in real life) are joining forces to bring you more than a dozen informative sessions. Featuring titles like “Law and Order (CBD),” which focuses on the legal aspects of selling CBD to your customers, and “Old Pets, New Tricks,” which outlines service and product sales opportunities directed at senior pets, it’s a program focused on electrifying your sales and revenues. (Actually, we think it will send a bolt of freaking lightning into your business.)


Buying at the Summit is designed to complement the education you receive, with a curated show floor that lets you connect with key vendors specializing in wellness products. (Categories include CBD, raw food, behavior and anxiety, digestive support, supplements, flea and tick, skin and coat, and many more.) If you’ve been inspired to expand your product or service sales into a new category by the sessions you’ve attended, you’ll find high-quality vendors ready to work with you. (And if you’re not ready to buy, that’s absolutely fine too. Simply connect with vendors to learn more and buy when you’re ready.)


The entire Wellness Summit, from education to show floor, is designed to help you take action. Our promise is that you’ll return home from our event with tons of actionable ideas, plus supporting educational materials, that will allow you to hit the ground running as you move toward creating an entirely new (or dramatically expanded) profit center for your business.


The Summit will be hosted in Rosemont, IL, just outside of Chicago, at the beautiful Loews Chicago O’Hare Hotel. Enjoy the benefits of being located near one of America’s iconic cities, while avoiding the traffic and hassle — ugh, parking! — of that city. It’s a convenient one-day drive from major urban areas across the Midwest. And, for those flying in, the hotel is just minutes away from O’Hare International Airport.


PETS+ is the preferred business-to-business media of some of the country’s most innovative pet pros. At the Summit, you’ll meet top pet pros featured in the magazine, including businesses profiled in America’s Coolest Stores, plus the Brain Squad and the PETS+ Facebook Community. (Not to mention PETS+ editors Ralf Kircher and Pamela Mitchell, who can’t wait to meet you.) In keeping with the magazine’s ethos of sharing freely for the benefit of all pet pros, it’s a perfect chance to connect and build your contact list with some of the smartest people in the business.

OK, PETS+ fans, that’s the pitch.

Remember the when and where: Oct. 1-2 at the Loews Chicago O’Hare Hotel in Rosemont, IL.

We’d love to see you there.

And remember, you can help us make our inaugural educational event even more successful by registering today. (And if you’re a true believer in what we’re doing, please invite your industry friends and connections to meet you there.)

(It’s free for pet product retailers and service providers.)

Or learn more about the Summit and our education program.

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Hey, Retailers — Let’s P.L.A.Y.!



Hey, Retailers — Let’s P.L.A.Y.!

What are today’s pet parents looking for as far as play and sleep products are concerned? In a few words: design and convenience. And it doesn’t hurt if the toys and bedding are crafted with eco-friendly materials that can live through a lifetime of drools, spills and playtimes.

We’re talking here about P.L.A.Y., a San Francisco-based company founded by some folks who knew what they (or rather, their pups) wanted in pet products. Since 2010, P.L.A.Y.’s award-winning bedding collections are designed to be fun, easy-to-clean and look downright snazzy in any environment. P.L.A.Y.’s innovative pet toys are beautifully designed and made to last. But let’s not get ahead of ourselves. Thinking about upping your game to include a well-designed, earth-loving new bedding and toy line? Here are 5 big, drool-inducing reasons why P.L.A.Y. products should be in your store!

1. The World’s Most Logical (and Loveable) Bedding Line

If you know dogs, you know how important a well-made, durable bed is for their comfort and emotional wellbeing. As Momo, P.L.A.Y.’s Chief Pug Officer frequently says, “beds aren’t just for sleeping—they’re also a great place to snack, chew and play!” Which makes the complete line of P.L.A.Y. bedding even more appealing, since every style is designed to be tossed into the washer and dryer for an easy clean! P.L.A.Y. offers standard round and rectangular beds, lounge beds, memory foam beds, outdoor beds (dozing “al fresco” is one of the finer moment’s in any dog’s life!), faux fur-lined Snuggle Beds and Chill Pads. All award-winning P.L.A.Y. complete beds are filled with PlanetFill®, a stuffing made from recycled plastic bottles. Little known fact—you’ll find 108 recycled plastic bottles in every P.L.A.Y. XL lounge bed!

MERCHANDISING TIP: Try stacking beds in your store by size rather than piling them up in no particular order. Organize by color and size and don’t forget to keep them at fingertip reach—customers like to feel a bed’s softness and check their durability. Have a resident dog? We highly recommend a P.L.A.Y. bed for Fido’s store life — he’s the best demonstrator of a bed in (in)action!

2. Toys That Are Beautiful, Durable and Fun

Looking for a thoroughly tested, non-toxic line of beautifully designed toys that can withstand the day-in, day-out demands of even the most high-energy dogs and cats? P.L.A.Y.’s innovative styles are the result of intensive, behind-the-scenes brainstorming and testing. Pets can’t resist P.L.A.Y.’s detachable and interactive elements, squeaky, crinkly, crunchy sound effects—you get the picture. From super soft plush indoor dog toys to highly durable outdoor toys made to last, P.L.A.Y. pup and kitty toys are so much fun, even people without a pet (unthinkable!) want to buy them. Your customers will love the fact that P.L.A.Y. products are certified non-toxic and are fully up-to-date with safety compliance certifications, including ASTM (USA) and EN71 (EU) testing standards. P.L.A.Y. pet toys meet the same strict testing standards for manufacturing as infant and children’s products.

Our “Feline Frenzy” display is free with purchase of P.L.A.Y.’s double starter kit.


MERCHANDISING TIP: P.L.A.Y. creates toys in themed collections that draw buyers and let you merchandise them easily and effectively on a shelf or countertop with free, themed POP displays or handcrafted wooden displays for purchase with starter kits.

3. Loving Pets—and Mother Earth

At P.L.A.Y., nothing is more important than keeping pets happy and active, all while making sure no harm is done to the planet in the process. That’s why the company is committed to ecologically friendly manufacturing practices. P.L.A.Y. is a proud Green America Gold business, one of the very few in the pet industry that is a Certified B Corp and its San Francisco HQ is powered by 100% renewable energy sources. With a two-tier sustainability mission—how its products are made and manufactured as well as how the company can reduce waste—P.L.A.Y. holds itself to the highest eco-friendly standards in the industry, a fact you can pass along to your customers.

MERCHANDISING TIP: Customers will love learning about P.L.A.Y.’s dedication to using recycled, eco-friendly materials in its products—a philosophy that extends to every portion of its business. Today’s consumers want to buy eco-friendly products. You can be proud to share P.L.A.Y.’s philosophy with them—you’ll be doing good for your business, your customers and the Earth.

4. Giving Back to Pets in Need

P.L.A.Y. is passionate—not only about its products but also about those dogs and cats who desperately need a home. The Warm Bellies Initiative is a partnership with the Petfinder Foundation. For every P.L.A.Y. bed sold on its website, the company donates a Chill Pad to a shelter pet in need, providing a warm, soft surface in a sometimes-uncomfortable environment. P.L.A.Y. also donates additional Chill Pads through the Petfinder Foundation Disaster Grant Awards, donating 80 mats to two groups to help provide relief for animals impacted by the recent California fires. P.L.A.Y. is also a long-term partner with the International Fund for Animal Welfare (IFAW) and donates 2% of all sales proceeds of its animal-themed toys to wildlife preservation and animal protection.

MERCHANDISING TIP: Share P.L.A.Y.’s animal welfare efforts with your customers. But more importantly, the company hopes that its work will inspire more retailers and manufacturers to begin or expand its efforts to help endangered animals and pets in need within its own communities.

5. Retailers Rock!

P.L.A.Y. wants to make ordering, shipping and merchandising easy for its retail partners. Handshake, the company’s online ordering platform is convenient and lets retailers order from any device. P.L.A.Y. works closely with its warehouses to keep lead times short and fulfillment options as efficient as possible. Online ordering gives its customers “first dibs” on product launches and exclusive online offers. Barcode scanning is also available with its convenient mobile app. Also, another way that P.L.A.Y. makes retailers lives easier is with its special-order program for beds. Now stores can offer their customers the full range of P.L.A.Y. bedding without having to stock every style in store. P.L.A.Y.’s warehouses stock them so you don’t have to!

P.L.A.Y. not only creates high-quality and eco-friendly products, but also understands the needs of its customers by listening to feedback and providing them with the necessary resources to help them sell. To learn more about P.L.A.Y. products, or to become a P.L.A.Y. retail partner, contact the company directly: or call 855.300.7529.

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