(PRESS RELEASE) To match Protix’s ambition to grow fast internationally it further enforces its global commercial strategy and hired Paul van der Raad as global commercial director petfood. With his experience and network, the company will serve customers even better in thoroughly understanding their requirements and the needs of pet owners. In combination with a great team, its state-of-the-art factory running at full capacity resulting in a consistent flow of quality product, it is ready to serve the soaring demand for insect ingredients.
Paul is an accomplished commercial expert and has been active in the pet industry since 1997. He worked as CEO and COO and in various senior management positions in sales & marketing with leading petfood companies, among which 20 years at Danish Vital Petfood Group. Paul gained broad experience in both private label and branded products in a fast-changing international environment, both in manufacturing, trading, and retailing. He has a background in both private equity & family run businesses. He is currently CEO at the Danish manufacturer Henne Pet Food. He joins Protix August 1. Paul will be responsible for the commercial strategy, roadmap, and sales in pet nutrition.
“The petfood industry is where our interconnection with nature is clearly visible. We should take care of our planet like we take care of our beloved pets,” says Kees Aarts, founder and CEO of Protix. “A dedicated petfood leader aligns with our commitment to be the leading producer and most reliable supplier to customers in the petfood industry”.
Paul van der Raad comments, “I am proud to join the global leader in insect production and look forward to support in strengthening Protix’ international top position in the fast-growing market for insect-based ingredients.”