(PRESS RELEASE) Pure and Natural Pet, a leading provider of premium pet grooming and wellness products, announced the appointment of Lyle Saltzman as Vice President of I.T. and E-Commerce. Saltzman brings decades of experience in retail, digital strategy, and technology integration to the role, poised to strengthen the company’s growing presence in both domestic and international markets.
Lyle Saltzman
Known for its commitment to ingredient transparency and sustainability, Pure and Natural Pet continues to set the standard in the organic pet care industry (approximately ⅔ of the company’s products are USDA Certified Organic.). The company’s investment in e-commerce innovation reflects its dedication to enhancing access to trusted wellness solutions for pets and the people who love them.
Saltzman began his career in the retail luggage sector as a buyer and rose through the ranks to become Director of E-Commerce. Along the way, he developed a strong reputation for leveraging emerging technologies, optimizing customer experience, and scaling digital platforms. His path with Pure and Natural Pet began organically—by assisting with the redesign of the company’s website. Captivated by the brand’s mission and the warmth of the pet care community, Saltzman made the leap from travel retail to pet wellness, aligning his professional strengths with his personal passion.
“Lyle is a strategic thinker and a tech-forward leader,” says Pure and Natural Pet President Brian Taus. “His understanding of e-commerce ecosystems, consumer behavior, and infrastructure design will be instrumental in expanding our digital reach and supporting our continued growth.”
In his new role, Saltzman will oversee the company’s digital transformation efforts, including website optimization, data analytics, customer experience, and B2B platform development. He will also lead initiatives to enhance the brand’s DTC and wholesale e-commerce capabilities as Pure and Natural Pet expands into new markets. By harnessing the power of digital data, PNP aims to not only reach new customers but to connect more deeply with those who use and love their products.
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A lifelong animal lover, Saltzman is particularly fond of cats and shares his home with two rescue felines, Clover and Sydney. His personal connection to pet wellness complements his professional acumen, making him a natural fit for this leadership position.
For more information on Pure and Natural Pet or to speak with Lyle Saltzman, please contact Samantha Crafton at SCPR directly.
