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Purina Tidy Cats Launches First Cat Litter Available on Loop

Consumers can now scoop product and recycle bulky packaging through circular shopping partner.

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Purina Tidy Cats Cat Litter on Loop

(PRESS RELEASE) ST. LOUIS – Cat litter leader Purina Tidy Cats announced the launch of its LightWeight Free & Clean cat litter available via Loop, a global shopping platform for foods and household goods aimed at eliminating waste through the use of reusable and refillable packaging. The new offering gives cat owners the opportunity to get the litter that they love in a newly designed durable and refillable jug that is kind to the environment. When finished with the litter, the packaging is collected, cleaned and reused – as part of Loop’s circular shopping system.

To participate, consumers simply sign up to Loop’s eCommerce platform and purchase Tidy Cats. When the consumer is ready for more litter, they will send back the empty packaging and receive a new shipment. Tidy Cats LightWeight Free & Clean litter will initially be available to purchase on Loop’s eCommerce platform in 10 states including New York, New Jersey, Pennsylvania, Maryland, Connecticut, Massachusetts, Vermont, Rhode Island, Delaware and the District of Columbia.

“The Tidy Cats expansion to Loop reflects our commitment to delivering innovative products and sustainable solutions that help reduce our environmental impact,” said Diane Herndon, senior manager of sustainability at Purina. “Our teams worked to design and develop new packaging that was durable enough to endure multiple uses and extreme conditions common to eCommerce while also ensuring the great experience that Tidy Cats users know and love.”

The partnership with Loop is part of larger sustainability efforts by Tidy Cats and Purina. Tidy Cats recently launched Naturally Strong litter, which is packaged in 50 percent post-consumer recycled plastic jugs and boxes made from Sustainable Forestry Initiative certified materials. The brand also expanded its eco-friendly clumping litter, Purina Yesterday’s News, which is made from recycled newspaper, wood shavings from timber mills and cardboard recycled from other Nestlé facilities. More than 20,000 tons of paper and cardboard is recycled into Purina Yesterday’s News each year.

To shop for Tidy Cats or other Loop products, visit LoopStore.com. For more information about Tidy Cats and Purina’s sustainability efforts, visit Purina.com.

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