Shawna Schuh

Pushing the Pig: Try It, and You’ll See Why It Doesn’t Work

I’M THE KEEPER of a pig, the size of which is an interesting subject. Herbert the Hogster is a mini pig. And now that he is in his fifth year of life, though I have no scale to weigh him on, nor could I lift him to gauge it that way, it’s looking like he could weigh in at 150 pounds or more.

I share this with you because Herbert has taught me an important leadership lesson recently. He was in the house uninvited. Sometimes I invite him into my office, which has a door to the outside and stone floors for easy cleanup of dirty hooves, but he snuck through the barrier and into the main part of the house and was heading in the direction of the dog food when I spied him.

Behind the Pages

Podcast: Marketing Pro Giselle Ugarte on Using LinkedIn to Grow Your Pet Business

Behind the Pages

Podcast: Get Social with Jennifer Kirk of Posh Puppy Boutique and Vanderpump Dog Foundation

Behind the Pages

Podcast: Should You Carry Poop Bags Featuring the Faces of Donald Trump and Joe Biden?

Immediately, I got behind him to push him back through the door and into the outside. He was having none of it. He planted his little hooves, and the more I pushed him, the more he grunted and squealed his displeasure.

That’s when I realized you can’t push a pig. Especially one that outweighs you.

This situation is like others we encounter where we want one result, and it seems nearly impossible to attain it by what we’re doing. Think about how you have sales goals — and because of those sales goals you do some pushing. And if you are feeling behind or overwhelmed, you might be pushing from behind. And nothing is happening.

Kinda like pushing a pig. No matter how hard you push, no matter how much you want to move forward, no matter how “nice” you are, that pig is not budging a bit.

So I stopped pushing.

I would like to say that I made this decision with a clear head and without using any off-colored words, but let’s suffice it to say after exhausting my strength and patience, I decided to take a different approach.

Do you quit pushing when the results are not there? Or do you keep at it because it’s the easiest thing to do or the thing we know? And do you notice that the harder you push the less you accomplish? This is true for so many things.

For me, it was my immediate reaction and that’s the real lesson. If I had stopped for a moment and thought about it, I had several other options that I could have done, including the one I did next: I went and got some pig food and put it in a pan so when I shook it, the sound made the most alluring and effective noise that Herbert wanted to follow. Which he did, right outside!

Next time before I — or you — push the pig, remember this lesson:

  • Think before reacting.
  • Determine the best plan or plans.
  • Lure rather the pressure.

Anytime things come to a standstill in your business, stop pushing the pig and do something else.

Shawna Schuh

Shawna Schuh is a certified speaking professional, an executive coach, master neuro linguistic programming practitioner and president of Women in the Pet Industry Network. Email her at shawna@womeninthepetindustry.com.

Recent Posts

What Do Gelato, an Octopus and Dental Floss Have in Common?

They're all new and notable products you should consider for your pet store.

10 hours ago

Pet Retailers Share Their Most Successful Kickback Coupons for Adopters

Find out what works and what doesn't work for your fellow indies.

10 hours ago

National Animal Supplement Council Fact Sheet

P: (760) 751-3360 / E: info@nasc.cc / W: animalsupplements.org In NASC’s own words: While price…

11 hours ago

How to Make the Most of Relationships with Pet Vendor Partners

Doing so will create a win-win for both the retailer and the brand.

11 hours ago

Retail Employment Surged in April

Sector created 20,000 new jobs for the month.

20 hours ago

Ransomware Attacks on the Upswing

Reported online blackmail surged by 67% last year and is expected to grow exponentially.

3 days ago

This website uses cookies.