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Record Number of Buyers, Booths and Exhibitors Reported at The 15th Annual Global Pet Expo

It shattered projected numbers across the board with more than 17,000 attendees.

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(PRESS RELEASE) STAMFORD, CT — Andrew Darmohraj, executive vice president and COO of the American Pet Products Association (APPA) announces Global Pet Expo successfully wrapped its 15th Show with record-setting numbers during the three-day Premier Industry Event. Global Pet Expo, presented by APPA and the Pet Industry Distributors Association (PIDA), boasted a Show Floor spanning 360,400 net square feet of exhibit space. In total 17,207 attendees took part in this year’s tremendous event.

Global Pet Expo 2019, dubbed The One Show to Attend, experienced remarkable growth across the board with total buyer attendance up an impressive 8 percent from the 2018 Show at 7,029 and up an astonishing 61 percent from the inaugural 2005 Show. International buyers made up 29 percent of the buyer attendance, a 4 percent increase over last year, representing 81 countries. And nearly half or 3,565 buyers attended Global Pet Expo for the first time. The number of exhibiting companies came in at 1,174, with 295 first-time exhibitors making their debut at the Show, an 8 percent increase over 2018. Additionally, Global Pet Expo had 304 international exhibitors representing 35 countries at the Show. The Show Floor also expanded with 3,604 booths, a 2.3 percent increase over last year’s Show.

Global Pet Expo featured more than 1,000 entries in the massive 45,000 square-foot New Products Showcase, which was a notable 15,000 square feet larger than the showcase at the 2018 Show. Now in its ninth year, the New Products Showcase “Best in Show” awards ceremony took place on the Show Floor where awards were handed out to Best in Show, Second and Third place winners across nine categories. Ethical Products took home the top prize in the Cat category with their new “Gone Fishin’ Cat Toys” and My Pet Pail by Pet Partners Worldwide took home top Dog category award with their new “My Pet Pail.” With more entrants and more votes cast than ever, buyers narrowed down top picks to determine the winners. Visit the press center on GlobalPetExpo.org for a full list of the New Products Showcase winners.

“The level of innovation we continue to see each and every year at Global Pet Expo is truly remarkable and is a key factor in the continued growth we have experienced,” said Darmohraj. “The record numbers we have reported across the board exceeded our expectations and we’re thrilled to announce plans to further expand the Show Floor in 2020 to accommodate our growing number of exhibiting companies and booths. We are grateful to our loyal attendees who have played an integral role in making this the Industry’s Premier Event.”

The 2019 Global Pet Expo Academy was also a huge success attracting nearly 1,700 attendees. The Academy, managed by PIDA, featured 12 speakers offering 37 hours of free retailer education on topics such as marketing, merchandising, customer service and the hottest topics on using social media and embracing social responsibility.

“We are proud to be serving an important need in the pet industry by offering free access to best-known and most-admired authorities in the pet industry at the Global Pet Expo Academy,” commented PIDA president Celeste Powers. “We look forward to the opportunity to continue assisting our members by providing valuable education for their customers that can help mean success in their future business endeavors.”

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Social media engagement was also at an all-time high, as the Show employed the latest trends to reach thousands of users. Hundreds of attendees took to Twitter retweeting, mentioning and hash-tagging about Global Pet Expo 2019. And the #GlobalPetExpo hashtag has now been used 15,000 times on Instagram. The Global Pet Expo Instagram account saw a 31 percent increase in followers since the 2018 Show, in addition to the 27,000 thousand views received on the Show’s Instagram Stories. New this year, Global Pet Expo took advantage of the growing popularity of Facebook photo frames and offered a custom frame to highlight Facebook users’ participation at the Show. And, Global Pet Expo’s custom Snapchat filter was seen by more than 5,400 people.

Global Pet Expo also garnered national media attention from outlets eager to share the latest trends and products with their pet-owning audience. From representatives covering for NBC, CBS, Fox, Univision, Florida Today/USA Today, Parade Magazine, industry trade and consumer publications and more, Global Pet Expo provided fun and exciting content on endless amounts of pet product and ownership information, and caught the attention of such notable outlets as BuzzFeed, the Huffington Post and Bustle. And, more social media influencers than ever before took part in this year’s Show, garnering thousands of impressions for Global Pet Expo amongst their large fan bases on social media.

During Global Pet Expo, APPA released its annual pet industry spending figures- announcing a record-breaking $72.56 billion in pet spending for 2018, up from $69.51 billion in 2017. Estimated spending for this year is $75.38 billion; a 3.9 percent growth. Also released at the Show were initial findings from APPA’s 2019-2020 National Pet Owners Survey. The Survey revealed that 67 percent of U.S. households own at least one pet; an estimated 84.9 million homes. Millennials represent the largest segment of pet owners for all pet types owned, especially bird owners, small animal owners, and saltwater fish owners. And for the first time, The Survey assessed members of the emerging Generation Z (Gen Z). The releases can be found in their entirety in the Association’s press center at www.americanpetproducts.org.

“There has never been such an exciting time to be a part of this industry,” said APPA CEO Steve King. “The continued success and impressive growth of Global Pet Expo and the entire pet industry further solidifies the importance pets play in our lives and that we truly value them as important members of our families.” He added, “I have no doubt the 2020 Show will continue to inspire both newcomers to the industry as well as those of us who have been involved for many years. The level of ingenuity in products never ceases to amaze me.”

Global Pet Expo is open to independent retailers, distributors, mass-market buyers, and other qualified professionals. It is not open to the general public. The 2020 Global Pet Expo will take place Wednesday – Friday, February 26-28, 2020 in Orlando, FL, at the Orange County Convention Center. For details, visitwww.globalpetexpo.org. For more information, interview opportunities or hi-res images from the Show photo gallery, please contact Liz Thomas at 775-322-4022 or liz@theimpetusagency.com.

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Press Releases

Gott Pet Products Welcomes New Inside Sales Rep

She brings 15 years of experience to her new role.

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(PRESS RELEASE) Gott Pet Products, manufactures of Charlee Bear dog treats and Hound & Gatos natural food for pets, has announced that Gina Schlueter has joined the team as its inside sales and customer care representative. Schlueter brings 15 years of experience to her new role, which includes managing customer service duties as well as working closely with the supply chain.

Schluter, who holds an associate’s degree in supply chain management from Milwaukee Area Technical College and a bachelor’s degree in psychology from the University of Green Bay, is a certified continuous improvement manager.

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Prior to joining Gott Pet Products, she served as a special projects manager and supply chain manager for Malteurop, where she was responsible for planning, developing, managing and implementing the department’s standards and operating procedures, in addition to managing the procurement, customer service and logistics team.

At Gott Pet Products, Schlueter hopes to improve the internal processes and provide a better customer experience from order to delivery. When it comes to customer service and supply chain, her goal is to not only set processes in place but also document these processes for future improvement. Schluter is most excited about working with the new product introduction team, including opportunities to grow and launch new products. She is also eager to work closely with the sales team, by providing them with the support and tools they need to hit their markets more aggressively.

“Gina brings with her a great deal of knowledge and experience, and we’re excited to have her join the Gott Pet Products family,” says Patrick McGarry, general manager of Gott Pet Products. “I’m confident she will add a lot of value and make our processes more turnkey thanks to her unique ideas.”

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Press Releases

Pet Product Innovations Features Zen Clipper Precise at SuperZoo

It will be giving demos to show how simple the clippers are to use.

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(PRESS RELEASE) Pet Product Innovations will feature its worry-free nail trimmer, Zen Clipper Precise at SuperZoo and will be giving demos to show how simple the clippers are to use.

PPI’s Zen Clipper Precise is a game-changing product that will give pet parents the confidence and peace of mind they deserve while trimming their pet’s nails thanks to its unique feature that “Clips the Tip, Not the Quick!”

Features of the Zen Clipper Precise include:

  • First and only adjustable nail clipper that’s safe, even when your pet moves.
  • The adjustable blade limits that amount of nail being clipped.
  • Made from high-quality stainless steel for a long-lasting, sharp-clipping edge and blades.
  • The cushioned non-slip handle and stainless steel makes for a comfortable clipper that is durable, attractive and easy to use.
  • Designed in the USA.
  • Zen Clipper is especially helpful for pet owners with limited near vision since it will prevent you from cutting off too much of the nail, even if you cannot see up close.
  • Suitable for any size pet from dogs to cats, birds to reptiles!

Other PPI products that will be showcased at SuperZoo booth 1274 include: Bandana Bowl (portable water/feeding bowl and/or cooling collar), Paw Plunger (the No. 1-selling paw cleaner in America), SmartLeash (the first and only retractable leash that automatically stops your dog when running or lunging), and Venison Joe’s Gourmet Pet Chews.

petppi.com

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Press Releases

SodaPup Launches 4 Nylon Dog Toys

Each design aims to minimize destructive chewing behaviors.

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(PRESS RELEASE) SodaPup founder and CEO Adam Baker has announced that SodaPup is continuing its expansion into durable, American-made, FDA-compliant nylon toys for dogs.

“At SodaPup, we’re dedicated to creating the highest quality, safest, most innovative dog toys in the industry. In the nylon category, we continue to introduce fresh and unexpected designs to a category dominated by bone shapes,” Baker said. “There’s no evidence to suggest that dogs prefer bone shapes, so we focus on designs that will appeal to consumers and trust that dogs will like them too. We’ve also developed a one-size-fits-all design philosophy that has the two-fold benefit of maximizing a retailer’s assortment and also providing greater safety for dogs by reducing the potential choking hazard of smaller toys.”

SodaPup has five brands of dog toys, each focusing on different consumer segments and different channels of distribution. The addition of nylon toys to the current rubber toy assortment helps bring these unique brand stories to life. The latest additions include a shovel toy for the Industrial Dog brand, a paw print and a hot dog for the SodaPup brand, and a Funny Bone for the MuttsKickButt brand. Each new toy is large enough for big dogs yet thin enough for smaller dogs to enjoy. Each design also features interesting shapes and textures designed to hold a dog’s interest and minimize destructive chewing behaviors.

All SodaPup dog toys are made in the USA from FDA-compliant materials.

sodapup.com

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