Connect with us

Press Releases

Record Number of Buyers, Booths and Exhibitors Reported at The 15th Annual Global Pet Expo

It shattered projected numbers across the board with more than 17,000 attendees.

mm

Published

on

(PRESS RELEASE) STAMFORD, CT — Andrew Darmohraj, executive vice president and COO of the American Pet Products Association (APPA) announces Global Pet Expo successfully wrapped its 15th Show with record-setting numbers during the three-day Premier Industry Event. Global Pet Expo, presented by APPA and the Pet Industry Distributors Association (PIDA), boasted a Show Floor spanning 360,400 net square feet of exhibit space. In total 17,207 attendees took part in this year’s tremendous event.

Global Pet Expo 2019, dubbed The One Show to Attend, experienced remarkable growth across the board with total buyer attendance up an impressive 8 percent from the 2018 Show at 7,029 and up an astonishing 61 percent from the inaugural 2005 Show. International buyers made up 29 percent of the buyer attendance, a 4 percent increase over last year, representing 81 countries. And nearly half or 3,565 buyers attended Global Pet Expo for the first time. The number of exhibiting companies came in at 1,174, with 295 first-time exhibitors making their debut at the Show, an 8 percent increase over 2018. Additionally, Global Pet Expo had 304 international exhibitors representing 35 countries at the Show. The Show Floor also expanded with 3,604 booths, a 2.3 percent increase over last year’s Show.

Global Pet Expo featured more than 1,000 entries in the massive 45,000 square-foot New Products Showcase, which was a notable 15,000 square feet larger than the showcase at the 2018 Show. Now in its ninth year, the New Products Showcase “Best in Show” awards ceremony took place on the Show Floor where awards were handed out to Best in Show, Second and Third place winners across nine categories. Ethical Products took home the top prize in the Cat category with their new “Gone Fishin’ Cat Toys” and My Pet Pail by Pet Partners Worldwide took home top Dog category award with their new “My Pet Pail.” With more entrants and more votes cast than ever, buyers narrowed down top picks to determine the winners. Visit the press center on GlobalPetExpo.org for a full list of the New Products Showcase winners.

“The level of innovation we continue to see each and every year at Global Pet Expo is truly remarkable and is a key factor in the continued growth we have experienced,” said Darmohraj. “The record numbers we have reported across the board exceeded our expectations and we’re thrilled to announce plans to further expand the Show Floor in 2020 to accommodate our growing number of exhibiting companies and booths. We are grateful to our loyal attendees who have played an integral role in making this the Industry’s Premier Event.”

The 2019 Global Pet Expo Academy was also a huge success attracting nearly 1,700 attendees. The Academy, managed by PIDA, featured 12 speakers offering 37 hours of free retailer education on topics such as marketing, merchandising, customer service and the hottest topics on using social media and embracing social responsibility.

“We are proud to be serving an important need in the pet industry by offering free access to best-known and most-admired authorities in the pet industry at the Global Pet Expo Academy,” commented PIDA president Celeste Powers. “We look forward to the opportunity to continue assisting our members by providing valuable education for their customers that can help mean success in their future business endeavors.”

Advertisement

Social media engagement was also at an all-time high, as the Show employed the latest trends to reach thousands of users. Hundreds of attendees took to Twitter retweeting, mentioning and hash-tagging about Global Pet Expo 2019. And the #GlobalPetExpo hashtag has now been used 15,000 times on Instagram. The Global Pet Expo Instagram account saw a 31 percent increase in followers since the 2018 Show, in addition to the 27,000 thousand views received on the Show’s Instagram Stories. New this year, Global Pet Expo took advantage of the growing popularity of Facebook photo frames and offered a custom frame to highlight Facebook users’ participation at the Show. And, Global Pet Expo’s custom Snapchat filter was seen by more than 5,400 people.

Global Pet Expo also garnered national media attention from outlets eager to share the latest trends and products with their pet-owning audience. From representatives covering for NBC, CBS, Fox, Univision, Florida Today/USA Today, Parade Magazine, industry trade and consumer publications and more, Global Pet Expo provided fun and exciting content on endless amounts of pet product and ownership information, and caught the attention of such notable outlets as BuzzFeed, the Huffington Post and Bustle. And, more social media influencers than ever before took part in this year’s Show, garnering thousands of impressions for Global Pet Expo amongst their large fan bases on social media.

During Global Pet Expo, APPA released its annual pet industry spending figures- announcing a record-breaking $72.56 billion in pet spending for 2018, up from $69.51 billion in 2017. Estimated spending for this year is $75.38 billion; a 3.9 percent growth. Also released at the Show were initial findings from APPA’s 2019-2020 National Pet Owners Survey. The Survey revealed that 67 percent of U.S. households own at least one pet; an estimated 84.9 million homes. Millennials represent the largest segment of pet owners for all pet types owned, especially bird owners, small animal owners, and saltwater fish owners. And for the first time, The Survey assessed members of the emerging Generation Z (Gen Z). The releases can be found in their entirety in the Association’s press center at www.americanpetproducts.org.

“There has never been such an exciting time to be a part of this industry,” said APPA CEO Steve King. “The continued success and impressive growth of Global Pet Expo and the entire pet industry further solidifies the importance pets play in our lives and that we truly value them as important members of our families.” He added, “I have no doubt the 2020 Show will continue to inspire both newcomers to the industry as well as those of us who have been involved for many years. The level of ingenuity in products never ceases to amaze me.”

Global Pet Expo is open to independent retailers, distributors, mass-market buyers, and other qualified professionals. It is not open to the general public. The 2020 Global Pet Expo will take place Wednesday – Friday, February 26-28, 2020 in Orlando, FL, at the Orange County Convention Center. For details, visitwww.globalpetexpo.org. For more information, interview opportunities or hi-res images from the Show photo gallery, please contact Liz Thomas at 775-322-4022 or liz@theimpetusagency.com.

Advertisement

Advertisement

FEATURED VIDEO

Pet Sustainability Coalition

Pet Sustainability Coalition Presents: Critical Sustainability Strategies for Retailers

This webinar, held on November 7, 2019, is the second in a series from PSC discussing how retailers can establish sustainable practices in their business. Moderated by PSC’s Andrea Czobor, the webinar unveils data behind the increasing consumer demand for sustainable products, what retailers have to gain from connecting with these purpose driven consumers, and a new PSC program that makes finding these products easier for retailers.

Promoted Headlines

Press Releases

Extract Labs Partners with Colorado State University to Fund Canine Cancer Research

Researchers are conducting lab-based research on the impact of CBD against canine glioma, or brain and spinal cancer, cells.

mm

Published

on

(PRESS RELEASE) Extract Labs, a Colorado-based hemp extraction lab, has announced that it is funding cancer research currently being conducted at Colorado State University at the James L. Voss Veterinary Teaching Hospital.

Specifically, researchers at CSU are conducting lab-based research on the impact of CBD against canine glioma, or brain and spinal cancer, cells. The research began in early 2019 to learn how CBD interacts with cancer cells, alone and in combination with a commonly used radiation therapy mechanism.

Video: Bush Service Dog Honored with Life-Size Statue — Take a Look
Headlines

Video: Bush Service Dog Honored with Life-Size Statue — Take a Look

Video: Adorable Cat Melts Hearts By Trying on Eyewear for Children
Headlines

Video: Adorable Cat Melts Hearts By Trying on Eyewear for Children

Video: Cat Surprises Airport Security After Stowing Away in Family’s Luggage
Headlines

Video: Cat Surprises Airport Security After Stowing Away in Family’s Luggage

Cannabidiol or CBD has been shown to possess anti-tumor effects in human and rodent gliomas, and several studies demonstrate a similarity in canine and human gliomas. The initial phase of research is almost complete, and the team at Colorado State University hopes to publish study results within the next year.

“We are proud to be one of the few CBD companies in America currently funding canine cancer research through a university that is world-renowned for its medical care and research,” said Craig Henderson.

Extract Labs, a one-stop destination for a wide range of CBD products, is supplying all of the CBD isolate and oils being used for research in this study. Consumers who purchase Extract Labs products on the company’s website have the opportunity to donate towards the costs of funding the CSU study.

“While this research is in very early stages, we look forward to learning more about the potential impact that CBD has on canine glioma cells,” said Stephanie McGrath, a neurologist at CSU’s veterinary teaching hospital. McGrath is teaming up with Dan Gustafson, professor of pharmacology and biomedical engineering, on this study.

Continue Reading

Press Releases

Sure Petcare Wins Award at Consumer Electronics Show

It is an ‘honouree’ in the Smart Home category for its SUREFEED Microchip Pet Feeder Connect.

mm

Published

on

(PRESS RELEASE) Sure Petcare has received a special award at the CES 2020 Innovation Awards competition as an ‘honouree’ in the Smart Home category for its SUREFEED Microchip Pet Feeder Connect.

A panel of judges found the SUREFEED Microchip Pet Feeder Connect “showcased innovative features that scored above the category threshold for design, engineering and innovation.” The product will be one of many cutting-edge products on display from Sure Petcare at the main CES event and CES Unveiled in Las Vegas in January.

Podcast: Learn More About Fi, the Ultimate in GPS Dog Collars
Behind the Pages

Podcast: Learn More About Fi, the Ultimate in GPS Dog Collars

Podcast: Wellness Junkie “Coach Caitie” Teaches You to Care for Yourself as Well as You Care for Your Pets
Behind the Pages

Podcast: Wellness Junkie “Coach Caitie” Teaches You to Care for Yourself as Well as You Care for Your Pets

Podcast: Talking Cybersecurity, and Keeping Your Pet Business Safe Online
Behind the Pages

Podcast: Talking Cybersecurity, and Keeping Your Pet Business Safe Online

Managing Director of Sure Petcare David Hallas said, “It’s extremely rewarding for the company to have been selected as an honoree in the CES 2020 Innovation Awards competition. With pets increasingly becoming an extension of the family, our products are giving owners unprecedented insights into their pets’ lives. Our technology can help spot shifts in behavior and activity over time, which may signal changes in a pet’s health and well-being.

“CES is widely regarded as one of the most important and influential technology events and we’re looking forward to demonstrating our eco-system of smart products, which have firmly cemented our position as a leading pet technology company globally,” he said.

Sure Petcare will feature its latest pet technology products at its booth, with specialists on hand to demonstrate their features and benefits. ANIMO, the dog behavior and activity tracker, learns and interprets the unique behavior and activity patterns of dogs from sleeping and scratching to barking and more. Owners can follow their pet’s progress and set goals through the associated app, giving them a greater understanding of their pet’s health and well-being.

The company also will demonstrate its SUREFEED Microchip Pet Feeder Connect, a connected feeder that helps prevent pets stealing food from co-habiting pet’s bowls, while also recording the time and weight of food eaten. This information creates a detailed understanding of a pet’s feeding patterns through the SURE PETCARE app, giving owners the opportunity to spot potential health issues if there are changes in their feeding habits.

Sure Petcare will be at CES Unveiled on Jan. 6. The main CES event will be held Jan. 7-10 at the Las Vegas Convention Center.

surepetcare.com

Continue Reading

Press Releases

Kate Julian Joins OffLeash as Senior Director of Client Services

She has nearly 20 years of marketing and advertising experience across multiple industries and verticals.

mm

Published

on

Kate Julian

(PRESS RELEASE) OffLeash, abranding and marketing agency dedicated to the pet industry, has added Kate Julian to its growing team of veteran brand builders, strategists and creatives.

As the new senior director of client services, Kate will ensure that every client has the best experience with the highest possible return on their branding and marketing investment. She will work closely with clients from discovery to delivery to align expectations so they receive the right services within a carefully managed budget.

“Kate knows how to set a smart and strategic course for a company’s growth,” said Sarah Julian, owner of OffLeash. “She has years of success with meeting clients where they are, setting a strategy that achieves their goals, staffing the project and seeing it through to completion. She’s exactly who we need so we can continue to be the best in this industry and offer clients the expertise they have come to expect.”

With nearly 20 years of marketing and advertising experience across multiple industries and verticals, Kate has extensive experience in stewarding successful brands and client relationships. Prior to joining OffLeash, she built and led client services teams for agencies such as SE2 and Location3 Digital Marketing. Her experience includes a range of branding and integrated marketing projects with both online and offline strategies.

“A growth industry, such as pet, is the right place to apply all I’ve learned,” Kate said Kate. “My work spans a number of industries, but the common thread is connecting people to what matters to them the most. OffLeash is making a significant impact in the pet industry, and I cannot wait to be part of its success.”

With Kate leading the client services team, OffLeash looks forward to giving clients a strategic marketing partner so they can focus on doing what they love — creating new products and services for pets.

offleashcom.com

Continue Reading

Advertisement

Advertisement

Advertisement

Subscribe


BULLETINS

Get the most important news
and business ideas from PETS+.

Instagram

This error message is only visible to WordPress admins

Error: API requests are being delayed for this account. New posts will not be retrieved.

There may be an issue with the Instagram Access Token that you are using. Your server might also be unable to connect to Instagram at this time.

Error: No posts found.

Make sure this account has posts available on instagram.com.

Most Popular