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Record Number of Buyers, Booths and Exhibitors Reported at The 15th Annual Global Pet Expo

It shattered projected numbers across the board with more than 17,000 attendees.

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(PRESS RELEASE) STAMFORD, CT — Andrew Darmohraj, executive vice president and COO of the American Pet Products Association (APPA) announces Global Pet Expo successfully wrapped its 15th Show with record-setting numbers during the three-day Premier Industry Event. Global Pet Expo, presented by APPA and the Pet Industry Distributors Association (PIDA), boasted a Show Floor spanning 360,400 net square feet of exhibit space. In total 17,207 attendees took part in this year’s tremendous event.

Global Pet Expo 2019, dubbed The One Show to Attend, experienced remarkable growth across the board with total buyer attendance up an impressive 8 percent from the 2018 Show at 7,029 and up an astonishing 61 percent from the inaugural 2005 Show. International buyers made up 29 percent of the buyer attendance, a 4 percent increase over last year, representing 81 countries. And nearly half or 3,565 buyers attended Global Pet Expo for the first time. The number of exhibiting companies came in at 1,174, with 295 first-time exhibitors making their debut at the Show, an 8 percent increase over 2018. Additionally, Global Pet Expo had 304 international exhibitors representing 35 countries at the Show. The Show Floor also expanded with 3,604 booths, a 2.3 percent increase over last year’s Show.

Global Pet Expo featured more than 1,000 entries in the massive 45,000 square-foot New Products Showcase, which was a notable 15,000 square feet larger than the showcase at the 2018 Show. Now in its ninth year, the New Products Showcase “Best in Show” awards ceremony took place on the Show Floor where awards were handed out to Best in Show, Second and Third place winners across nine categories. Ethical Products took home the top prize in the Cat category with their new “Gone Fishin’ Cat Toys” and My Pet Pail by Pet Partners Worldwide took home top Dog category award with their new “My Pet Pail.” With more entrants and more votes cast than ever, buyers narrowed down top picks to determine the winners. Visit the press center on GlobalPetExpo.org for a full list of the New Products Showcase winners.

“The level of innovation we continue to see each and every year at Global Pet Expo is truly remarkable and is a key factor in the continued growth we have experienced,” said Darmohraj. “The record numbers we have reported across the board exceeded our expectations and we’re thrilled to announce plans to further expand the Show Floor in 2020 to accommodate our growing number of exhibiting companies and booths. We are grateful to our loyal attendees who have played an integral role in making this the Industry’s Premier Event.”

The 2019 Global Pet Expo Academy was also a huge success attracting nearly 1,700 attendees. The Academy, managed by PIDA, featured 12 speakers offering 37 hours of free retailer education on topics such as marketing, merchandising, customer service and the hottest topics on using social media and embracing social responsibility.

“We are proud to be serving an important need in the pet industry by offering free access to best-known and most-admired authorities in the pet industry at the Global Pet Expo Academy,” commented PIDA president Celeste Powers. “We look forward to the opportunity to continue assisting our members by providing valuable education for their customers that can help mean success in their future business endeavors.”

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Social media engagement was also at an all-time high, as the Show employed the latest trends to reach thousands of users. Hundreds of attendees took to Twitter retweeting, mentioning and hash-tagging about Global Pet Expo 2019. And the #GlobalPetExpo hashtag has now been used 15,000 times on Instagram. The Global Pet Expo Instagram account saw a 31 percent increase in followers since the 2018 Show, in addition to the 27,000 thousand views received on the Show’s Instagram Stories. New this year, Global Pet Expo took advantage of the growing popularity of Facebook photo frames and offered a custom frame to highlight Facebook users’ participation at the Show. And, Global Pet Expo’s custom Snapchat filter was seen by more than 5,400 people.

Global Pet Expo also garnered national media attention from outlets eager to share the latest trends and products with their pet-owning audience. From representatives covering for NBC, CBS, Fox, Univision, Florida Today/USA Today, Parade Magazine, industry trade and consumer publications and more, Global Pet Expo provided fun and exciting content on endless amounts of pet product and ownership information, and caught the attention of such notable outlets as BuzzFeed, the Huffington Post and Bustle. And, more social media influencers than ever before took part in this year’s Show, garnering thousands of impressions for Global Pet Expo amongst their large fan bases on social media.

During Global Pet Expo, APPA released its annual pet industry spending figures- announcing a record-breaking $72.56 billion in pet spending for 2018, up from $69.51 billion in 2017. Estimated spending for this year is $75.38 billion; a 3.9 percent growth. Also released at the Show were initial findings from APPA’s 2019-2020 National Pet Owners Survey. The Survey revealed that 67 percent of U.S. households own at least one pet; an estimated 84.9 million homes. Millennials represent the largest segment of pet owners for all pet types owned, especially bird owners, small animal owners, and saltwater fish owners. And for the first time, The Survey assessed members of the emerging Generation Z (Gen Z). The releases can be found in their entirety in the Association’s press center at www.americanpetproducts.org.

“There has never been such an exciting time to be a part of this industry,” said APPA CEO Steve King. “The continued success and impressive growth of Global Pet Expo and the entire pet industry further solidifies the importance pets play in our lives and that we truly value them as important members of our families.” He added, “I have no doubt the 2020 Show will continue to inspire both newcomers to the industry as well as those of us who have been involved for many years. The level of ingenuity in products never ceases to amaze me.”

Global Pet Expo is open to independent retailers, distributors, mass-market buyers, and other qualified professionals. It is not open to the general public. The 2020 Global Pet Expo will take place Wednesday – Friday, February 26-28, 2020 in Orlando, FL, at the Orange County Convention Center. For details, visitwww.globalpetexpo.org. For more information, interview opportunities or hi-res images from the Show photo gallery, please contact Liz Thomas at 775-322-4022 or liz@theimpetusagency.com.

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Pet Partners Launches New Chapter in Southern California

To manage the Southern California Chapter, it has added two new members to its staff.

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Tedd Rosenfeld and Kevin Lian

(PRESS RELEASE) BELLEVUE, WA – Pet Partners, the nation’s leading organization in registering therapy animals for animal-assisted interventions, announced the launch of its new chapter, Pet Partners of Southern California, designed to meet the growing demand for therapy animal teams throughout the area. Southern California will be home to the first of four newly established Pet Partners chapters and will combine the opportunities available in the local community with the best practices put in place by Pet Partners International Headquarters, while also serving as an extension of existing Pet Partners community-based groups.

“As Pet Partners, and the demand for therapy animal visits, continues to grow, we are committed to dedicating more localized resources across the country to organize and guide our volunteers,” said Annie Peters, president and CEO of Pet Partners. “With the formation of the Southern California Chapter, our dedicated volunteers will be empowered to more directly focus their efforts on sharing the love of their pets with those in need.”

To manage the Southern California Chapter, Pet Partners has added two new members to its staff.

Kevin Lian will hold the title of executive director of Pet Partners of Southern California. He comes to Pet Partners with extensive knowledge in staff leadership and development, finance management, and donor relations, having most recently worked at the Boys & Girls Clubs of West San Gabriel Valley. Lian is a graduate of UC Irvine, where he received his BA in sociology. If you are part of a business or organization in the Southern California area and would like more information about the healing power of therapy animals, Lian can be reached at kevinl@petpartners.org.

Tedd Rosenfeld will serve as the Pet Partners program manager for Pet Partners of Southern California. He brings more than 35 years of experience in the broadcast television industry. For the past 18 years, Rosenfeld has volunteered with Pet Partners as an evaluator and handler. He played a major role in establishing therapy animal programs in several Los Angeles hospitals. If you live in the Southern California area and are interested in the Pet Partners Therapy Animal Program, you can reach Rosenfeld at teddr@petpartners.org.

“With their previous experience and passion for animal-assisted therapy, Kevin and Tedd are the ideal candidates to kick off our chapter program,” said Peters. “We are thrilled to have them on our team and look forward to everything they will accomplish in their new roles.”

Therapy animals, such as those who participate in the Pet Partners Therapy Animal Program, provide affection and comfort to members of the public, typically in facility settings such as hospitals, assisted living, and schools. These pets have a special aptitude for interacting with members of the public and enjoy doing so. Therapy animal handlers volunteer their time to visit with their animals in the community.

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Portland Pet Food Company to Distribute in East Through Generation Pet

Generation Pet will immediately begin rolling out Portland Pet Food Company products.

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(PRESS RELEASE) Portland Pet Food Company, manufacturer of all-natural, human-grade food and treats for dogs announced it has begun distribution with Generation Pet in the Northeast and Mid-Atlantic.

“From coast to coast, Generation Pet strives to bring the best for your pet. That’s why we chose the Portland Pet Food Company,” said Doug John, owner of Generation Pet.

Generation Pet will immediately begin rolling out Portland Pet Food Company products to the over 700 stores it services throughout its territories, including New Jersey, Pennsylvania, Washington, DC, Virginia, Maryland, Delaware and New York.

“Speaking for all of us at Portland Pet Food Company, we are thrilled to expand distribution to meet the growing demand for our products,” said Kathleen McCarron, Portland Pet Food Company founder and Top Dog. “We are pleased to have partnered with the Generation Pet team and know their management team is committed to our brand’s success.”

Portland Pet Food Company creates “Human Food for Dogs.” Founded in 2014 by Portlander McCarron and son Matt, the business has grown into a family affair with husband David and daughter Mairead lending their expertise as the company and staff have grown. Portland Pet Food Company currently cooks its own dog food, meal toppers and treats with future plans to expand its offerings. Five percent of sales are donated to local animal-related nonprofits. Portland Pet Food Company is a licensed pet food manufacturer that follows the recommendations of the American Association of Feed Control Officials. Company products are certified for export to Canada and other countries. Portland Pet Food Company is certified as a Women’s Business Enterprise and Small Emerging Business. For more information, visit portlandpetfoodcompany.com.

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BAYDOG Expands Team with 2 New Members

The company has hired a new chief marketing officer and a social media & brand manager.

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Mikey Centrella and Morgan Foery

(PRESS RELEASE) The Chesapeake Bay Dog Company, maker of the BAYDOG brand of performance-oriented dog products, has welcomed two new employees to its team.

Mikey Centrella has joined The Chesapeake Bay Dog Company as the chief marketing officer. Centrella is digital marketing and communications expert who has helped global brands, nonprofits, universities, and arts institutions achieve success with digital branding, marketing and advertising. Over the past 18 plus years he has held VP roles with PR and advertising agencies such as Ogilvy, Publicis and AKQA, and has run digital campaigns for P&G, Citibank, General Mills and Discovery Channel. With his knowledge in social media marketing and branding, Centrella will be responsible for maximizing growth and establishing a strong digital presence for BAYDOG.

The Chesapeake Bay Dog Company has also hired Morgan Foery as its social media & brand manager. Foery is a social media strategist and designer with success in developing and building brand identity. Over the past five years, she has worked with startups such as Amy Believes in Pink Boutique, Kaeli Smith, Sea Dipped, and several independent influencers. Her work has been featured in J.Crew and Coastal Living, and on TLC. With her background in design and social media, Foery will be guiding BAYDOG’s content creation and brand identity.

“We are very excited to add Mikey and Morgan to our team,” said Barton O’Brien, founder of The Chesapeake Bay Dog Company. “They both bring a wealth of branding and social media knowledge to BAYDOG as we continue support our brick and mortar retail partners by building our overall brand awareness.”

Centrella concurred: “I’m thrilled to join the team and improve upon BAYDOG’s online experience to date. This brand, at its core, has a story that resonates with customers both online and in retail stores. Having been a Beagle owner for years, and recently getting a new Labrador retriever puppy, I know that when dogs are a central part of your family, you want the best for them. Everything in the BAYDOG line is designed to last and is reasonably priced, which is a refreshing change from what I’ve encountered in a lot of big-box pet stores.”

Foery mentioned: “I’m so excited to be joining BAYDOG and sharing stories of people adventuring with dogs. And I’m looking forward to working with the BAYDOG team and their customers — people who love their dogs as much as I do! It’s a great brand and I can’t wait to expand our social media presence.”

The Chesapeake Bay Dog Company launched in 2018 and is headquartered in Annapolis, MD. It is 100 percent veteran-owned and offers a full line of performance-oriented dog accessories. All products are 100 percent guaranteed and can be found in over 500 stores nationally and in Canada.

baydog.com

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