(PRESS RELEASE) NEW YORK — Royal Animals (www.royalanimals.com) introduces its first Couture Collection for Fall 2020, expanding its styles to include high end fabrics, and hardware, quilted linings, exceptional workmanship and attention to detail. Susan Traub, CEO of Royal Animals, observes, “I look at the marketplace and see the same basic coat over and over with a tweak or two, here and there. I feel there is an opening for more apparel that translates into high quality, fresh detailing and durability.”
The Royal Animals Couture Collection will launch with coats, raincoats, leather collars and leashes; however this collection will expand to blankets, carrying cases and more in the coming seasons. These designs will be a stunning addition to pet specialty stores worldwide. The Royal Animals Couture Collection is made in India by a renowned manufacturer of equestrian tack (bridles, halters, etc.) as well as clothing and blankets sold throughout the U.K. and Europe.
Royal Animals Couture Collection coats are available in traditional, colorful plaids in pure wool or waterproof material as well as blue and black denim. Detailing includes leather trim as well as textured webbing and harness openings assuring that the coats are easy to wear as well as exceptionally made with attention to every aspect of design and functionality.
Royal Animals Couture Vision
Launching the Couture Collection for Fall 2020 is a natural move for Royal Animals as it closes the circle on the brand which at present includes three divisions:(1) Holiday and general apparel (2) Licensing, NYPD and FDNY and soon to come, a new license in the military category, and (3) Sabrini’s Treats which expanded with two new flavors this Fall (www.sabrinisnatural.com).
Royal Animals Launches Couture Collection
Susan Traub observes, “Royal Animals is introducing couture in response to our view of the marketplace. Looking it over I felt that there was a lack of originality. It was apparent to me since Royal Animals was the first to introduce puff coats in 2008, that there was an opening for pet apparel that would last long past a season or a fashion trend. I believe the Royal Animals Couture Collection represents a true understanding of quality and workmanship for our pets.”
Royal Animals Overview
Royal Animals combines style and functionality. The designs for dogs evolve from what is happening on the runway filtered through a pet-fashion lens. Royal Animals makes it a priority to assure that their apparel is always comfortable for the pet, often with easy on/easy off adjustable closures, waterproof materials , removable linings for seasonal adjustment, reflective strips for safety, and many more options. An overview of Royal Animals is available on www.royalanimals.com