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Sanity Files

This Texan Pet Lover Sure Is Having a Blast with Life

…and tons of caffeine!




Trace Menchaca
Flying M Feed Co., Houston, TX

Matriarch of the Flying M family. Friend to rescue animals large and small. Facebook Live superstar. Trace Menchaca wears multiple hats and never seems to slow down. In addition to scoring a PETS+ America’s Coolest Stores nod in 2018, she also accepted a local Small Business of the Year Award. Even her just-for-fun activities keep her moving — she regularly cheers on her beloved Houston Astros with husband Miguel, son Max and daughter Lea.

Since launching in 2017, PETS+ has won 16 major international journalism awards for its publication and website. Contact PETS+'s editors at



Pet Sustainability Coalition

Pet Sustainability Coalition Presents: Critical Sustainability Strategies for Retailers

This webinar, held on November 7, 2019, is the second in a series from PSC discussing how retailers can establish sustainable practices in their business. Moderated by PSC’s Andrea Czobor, the webinar unveils data behind the increasing consumer demand for sustainable products, what retailers have to gain from connecting with these purpose driven consumers, and a new PSC program that makes finding these products easier for retailers.

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