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Sanity Files

This Texan Pet Lover Sure Is Having a Blast with Life

…and tons of caffeine!

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Trace Menchaca
Flying M Feed Co., Houston, TX

Matriarch of the Flying M family. Friend to rescue animals large and small. Facebook Live superstar. Trace Menchaca wears multiple hats and never seems to slow down. In addition to scoring a PETS+ America’s Coolest Stores nod in 2018, she also accepted a local Small Business of the Year Award. Even her just-for-fun activities keep her moving — she regularly cheers on her beloved Houston Astros with husband Miguel, son Max and daughter Lea.

Since launching in 2017, PETS+ has won 11 major international journalism awards for its publication and website. Contact PETS+'s editors at editor@petsplusmag.com.

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JIM ACKERMAN

Digital Marketing Is Great, but It Can’t Solve All Your Problems

You’ve probably been hearing experts talk about digital marketing as if it would be a panacea for pet-business owners, says marketing specialist Jim Ackerman. But for most owners, it hasn’t worked out that way. In this video, Ackerman explains why digital advertising should be just one arrow in your marketing quiver.

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Sanity Files

When Not Enraptured by Reptiles, Richard Allen Hops on His Harley

And pumps those muscles!

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Richard Allen REPTILE RAPTURE, MONONA, WI

Richard Allen breeds, sells and even rescues reptiles at the store he owns and operates with his wife, Cheryl. Pictured here is one such breeder, a male black-headed python from Australia named Mr. Awesome. When not working, Allen enjoys spending time with his family, which also includes daughter Paige and pup Pebbles.

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Sanity Files

How Groomer Gabriel Feitosa Keeps a Sharp Edge

His newest adventure is learning Japanese.

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Gabriel Feitosa
GABRIEL FEITOSA GROOMING SALON,SAN DIEGO, CA

Not only does Gabriel Feitosa own and operate a successful grooming salon inside Bow Wow Beauty Shoppe, he also travels internationally to teach and judge at grooming and dog shows. He even has sponsors: Hydra and Utsumi. When not working, Feitosa enjoys spending time with his husband, Jeremy, and their Scottish Terrier Poncho and Poodles Cronos, Blue and Mimo (pictured here).

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Sanity Files

With 5 Locations, Nancy Guinn Has a Menagerie to Keep Her Sane

Pets of different kinds can go together!

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Nancy Guinn

Dog Krazy, 5 Locations In Virginia

Piglet the English Bulldog inspired Nancy Guinn to open the first Dog Krazy location. Thirteen years later, she has opened five in total, with help from her husband Chris and their menagerie of pets: pig Jimmy Dean, bird Max, cat Ozzie, and dogs Stirfry Fatguy, Pork Wonton, Sushi and Tala. Nancy also finds time to consult with customers and fellow pet business owners alike on pet nutrition, in which she holds a 500-hour degree.

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