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Solid Gold Pet Introduces New Cat Food Recipes, Enhances Packaging for Potato-Free Products

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The new recipes roll out in June.

(Press Release) ST. LOUIS – Holistic pet food brand Solid Gold Pet is launching nine new cat food recipes, including a new Indoor Cat line and a new size of Green Cow wet dog food.

Additionally, today Solid Gold offers a variety of potato-free recipes for both dogs and cats. In 2017, the packaging for these products will call this feature out more prominently.

“At Solid Gold, we’re always looking for ways to build upon our 40-year tradition and expertise to provide best-in-class products and formulations designed to ensure an uncompromised level of holistic pet nutrition,” said Bob Rubin, CEO and president of Solid Gold Pet. “The launch of our new Indoor Cat dry food line and expansion of our fast growing wet cat product line reflects our dedication to provide high-quality, purposeful nutrition that is designed to unleash the very best in every pet.”

The new recipes, which will be available beginning in June, are:

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  • Let’s Stay In: This new grain and gluten free dry cat food line is designed specifically for Indoor Cats and is available in two recipes: Chicken, Lentil and Apple; and Salmon, Lentil and Apple.
  • Tropical Blendz Patés: A new twist on the classic paté, this wet cat food line delivers high-quality proteins paired with nutrient-rich coconut oil and is offered in four flavors: Chicken, Chicken Liver, Salmon and Turkey.
  • Wet cat food flavor expansion: Building upon an existing line of successful wet cat foods with these new offerings: Flavorful Feast Chicken and Apple, grain and gluten free; and Holistic Delights Creamy Bisque with Coconut Milk in two new flavors: Turkey and Chicken Liver.

The Solid Gold portfolio of dog and cat foods currently includes 16 potato-free offerings. Newly enhanced packaging now highlights this product feature more prominently to help shoppers easily identify potato-free recipes.

“We understand that every dog and cat is unique and the food they need to thrive will vary,” said Leasa Greer, nutrition and regulatory affairs manager for Solid Gold Pet. “We strive to provide a wide variety of recipes to meet pets’ unique needs. If pet parents are looking for a food to help their pet with a sensitive digestive tract or if it has been recommended that they feed a potato-free diet, we want it to be easy for them to find these Solid Gold products on the shelves.”

Solid Gold’s potato-free products include the following dry dog food recipes: Fit and Fabulous, High Protein With Cold Water Salmon + Krill Meal, High Protein With Duck, Holistique Blendz, Hundchen Flocken, Hund-N-Flocken, Lil’ Boss, MMillennia, Star Chaser, Wee Bit, and Wolf Cub; and the following dry cat food recipes: Furrever Young, High Protein With Chicken, High Protein With Salmon, Katz-N-Flocken, and Touch of Heaven.

To make it easier for pet parents looking for Solid Gold Pet’s potato-free products, Solid Gold added potato-free labels to the front and bottom of these packages.

Solid Gold was recently awarded the top honor for package design innovation, receiving the Best in Show Package Design Award at the 2017 PAC Global Leadership Awards. The pet food company also received the “Gold” award for Brand Marketing – Brand Revitalization, Non-Food. The awards were based on enhancements made to its core line of products in 2016.

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Show off Your Pet’s Tricks with the Vital Essentials Nationwide Contest

It runs through Jan. 27.

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(PRESS RELEASE)With the new year comes new goals and adventures. So, while you’re working on your personal goals, don’t forget about your four-legged family members. January is National Train Your Dog Month and an excellent opportunity to make a resolution to learn something new with your dog.

Vital Essentials is hosting its first ever “Train Your Dog” Contest on Instagram to help promote the importance of socialization and training for happier, healthier dogs. The contest runs Jan. 13-27. Two winners will be selected from photos posted on Instagram with #TricksforVETreats.

Pet parents can enter our “Train Your Dog” Contest in three easy steps:

  1. Teach your dog a new trick or help them perfect one they already know.
  2. Capture a photo or video of your dog showing off their trick.
  3. Post the photo or video on Instagram with #TricksforVETreats.

All entries will be featured in Vital Essentials Instagram highlights. Winners will be selected on Jan. 31 and will receive a prize pack that includes five Vital Essentials Freeze-Dried Family Size Treats, an $80 value. These newest additions to the Vital Essentials lineup are great for multi-dog families or for sharing on your pup’s play dates.

“Our high value treats are ideally suited for training puppies, teaching new tricks or reinforcing positive behaviors,” commented Melissa Olson, VP marketing and sales. “Because our treats are made from single protein and freeze-dried, their nutritional value is much higher than other treats that are highly processed. Dogs eagerly follow commands to get their Vital Essentials reward!”

National Train Your Dog Month was established in 2010 and is designed to promote the importance and benefits of training dogs. Too many dogs are turned into animal shelters each year for behavior and training issues that could be easily solved with proper socialization and positive training. Most importantly, training your dog is not just beneficial, it’s FUN!

For more information and to see some great pet tricks, follow Vital Essentials on Instagram. Contest rules available at vitalessentialsraw.com/sweepstakes

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Oxyfresh Launching Cage Cleaner and New POP Display at Global

The company will be at booth 5970.

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(PRESS RELEASE) Oxyfresh will be exhibiting and showcasing its full line of premium pet dental health and grooming products at Global Pet Expo. The Oxyfresh booth 5970 will be launching its new point-of-purchase display featuring products from its dental line, as well as its new non-toxic Cage Cleaner.

Oxyfresh does not use harsh chemicals or additives that can be harmful to pets. Its groundbreaking, proprietary ingredient Oxygene is what sets the company’s products apart. It is unique because it gently and safely neutralizes the bacteria that causes pet bad breath and periodontal disease, helping pets live longer, happier lives.

The Oxyfresh booth will showcase some of its most popular and beneficial innovations. These include: Pet Dental Water Additive, Pet Ear Cleaner, Pet Shampoo, Pet Dental Gel Toothpaste, Pet Dental Breath Spray and Pet Deodorizer, to name a few. The recently launched Pet Dental Kit will also be displayed, which includes everything needed to help pets achieve a healthy mouth and fresh breath.

“Our Pet Dental line has had tremendous success over the years, which is why we are very excited to offer our new point-of-purchase display highlighting some of our most popular dental products at Global Pet Expo,” says Mariano Tellarini, president of Oxyfresh. “This new eye-catching, high-resolution POP display will help us to continue establishing brand awareness, increase revenue, and promote our innovative pet dental care creations.”

In addition, Oxyfresh is excited to officially launch its new Cage Cleaner at this year’s show. The Cage Cleaner is ideal for cleaning kennels and cages for small animals (birds, gerbils, mice, etc.) Like all products at Oxyfresh, Cage Cleaner is made in the USA, cruelty-free, non-toxic, safe, gentle, effective and won’t disrupt immune system.

oxyfresh.com

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Europet Brings Unique Pet Products to US

The first two brands to be intoduced are Croci Spa from Italy and RelaxoPet from Germany.

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(PRESS RELEASE) Europet’s mission is to bring new European pet products to the U.S. market.

“We will be supplying “Europe’s best kept secrets” to American pet retailers across the country,” says Daniel Stopnicki, owner and founder of Europet, which is a subsidiary of My Family Canada.

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Stopnicki has been in the pet industry for nearly 40 years, specializing in market development for high quality European brands. Having been dedicated to the aquatics segment from the 1990s into the 2000s, he made the switch in 2016 when he introduced the revolutionary My Family Engraving system brand to both the USA and Canadian market place. As the owner of My Family Canada, he is the exclusive Canadian distribution partner for My Family.

Having solidified the My Family distribution network in the U.S., Stopnicki has transitioned out of the market development role with My Family USA. He is now able to focus on bringing his passion for high-end products and unique pet industry marketing expertise by providing access to the lucrative U.S. pet supply industry to a select number of European brands.

The first two brands that Europet will introduce are Croci Spa from Italy and RelaxoPet from Germany.

Europet is the exclusive U.S. distribution partner for Croci Spa, Pet Products from Italy. Croci was founded in Varese in the 1990 thanks to the entrepreneurial intuition of the Croci brothers. The company later gained success in Italy and abroad developing its own high-quality branded products.

Europet is also the exclusive U.S. distribution partner for RelaxoPet, a compact sound module that provides high-frequency vibrations for deep relaxation in dogs, cats, birds and even horses. Invented by Frank Bendix, the RelaxoPet pro Animal relaxation trainer can be used to relieve anxiety-related stress situations in most pets by influencingstress reaction in a subtle and hardly noticeable way — even preventively.

Europet will be exhibiting at the upcoming Global Pet Expo where it will have officially launch its new products.

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