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Solid Gold Pet Introduces New Cat Food Recipes, Enhances Packaging for Potato-Free Products

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The new recipes roll out in June.

(Press Release) ST. LOUIS – Holistic pet food brand Solid Gold Pet is launching nine new cat food recipes, including a new Indoor Cat line and a new size of Green Cow wet dog food.

Additionally, today Solid Gold offers a variety of potato-free recipes for both dogs and cats. In 2017, the packaging for these products will call this feature out more prominently.

“At Solid Gold, we’re always looking for ways to build upon our 40-year tradition and expertise to provide best-in-class products and formulations designed to ensure an uncompromised level of holistic pet nutrition,” said Bob Rubin, CEO and president of Solid Gold Pet. “The launch of our new Indoor Cat dry food line and expansion of our fast growing wet cat product line reflects our dedication to provide high-quality, purposeful nutrition that is designed to unleash the very best in every pet.”

The new recipes, which will be available beginning in June, are:

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  • Let’s Stay In: This new grain and gluten free dry cat food line is designed specifically for Indoor Cats and is available in two recipes: Chicken, Lentil and Apple; and Salmon, Lentil and Apple.
  • Tropical Blendz Patés: A new twist on the classic paté, this wet cat food line delivers high-quality proteins paired with nutrient-rich coconut oil and is offered in four flavors: Chicken, Chicken Liver, Salmon and Turkey.
  • Wet cat food flavor expansion: Building upon an existing line of successful wet cat foods with these new offerings: Flavorful Feast Chicken and Apple, grain and gluten free; and Holistic Delights Creamy Bisque with Coconut Milk in two new flavors: Turkey and Chicken Liver.

The Solid Gold portfolio of dog and cat foods currently includes 16 potato-free offerings. Newly enhanced packaging now highlights this product feature more prominently to help shoppers easily identify potato-free recipes.

“We understand that every dog and cat is unique and the food they need to thrive will vary,” said Leasa Greer, nutrition and regulatory affairs manager for Solid Gold Pet. “We strive to provide a wide variety of recipes to meet pets’ unique needs. If pet parents are looking for a food to help their pet with a sensitive digestive tract or if it has been recommended that they feed a potato-free diet, we want it to be easy for them to find these Solid Gold products on the shelves.”

Solid Gold’s potato-free products include the following dry dog food recipes: Fit and Fabulous, High Protein With Cold Water Salmon + Krill Meal, High Protein With Duck, Holistique Blendz, Hundchen Flocken, Hund-N-Flocken, Lil’ Boss, MMillennia, Star Chaser, Wee Bit, and Wolf Cub; and the following dry cat food recipes: Furrever Young, High Protein With Chicken, High Protein With Salmon, Katz-N-Flocken, and Touch of Heaven.

To make it easier for pet parents looking for Solid Gold Pet’s potato-free products, Solid Gold added potato-free labels to the front and bottom of these packages.

Solid Gold was recently awarded the top honor for package design innovation, receiving the Best in Show Package Design Award at the 2017 PAC Global Leadership Awards. The pet food company also received the “Gold” award for Brand Marketing – Brand Revitalization, Non-Food. The awards were based on enhancements made to its core line of products in 2016.

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Extract Labs Partners with Colorado State University to Fund Canine Cancer Research

Researchers are conducting lab-based research on the impact of CBD against canine glioma, or brain and spinal cancer, cells.

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(PRESS RELEASE) Extract Labs, a Colorado-based hemp extraction lab, has announced that it is funding cancer research currently being conducted at Colorado State University at the James L. Voss Veterinary Teaching Hospital.

Specifically, researchers at CSU are conducting lab-based research on the impact of CBD against canine glioma, or brain and spinal cancer, cells. The research began in early 2019 to learn how CBD interacts with cancer cells, alone and in combination with a commonly used radiation therapy mechanism.

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Cannabidiol or CBD has been shown to possess anti-tumor effects in human and rodent gliomas, and several studies demonstrate a similarity in canine and human gliomas. The initial phase of research is almost complete, and the team at Colorado State University hopes to publish study results within the next year.

“We are proud to be one of the few CBD companies in America currently funding canine cancer research through a university that is world-renowned for its medical care and research,” said Craig Henderson.

Extract Labs, a one-stop destination for a wide range of CBD products, is supplying all of the CBD isolate and oils being used for research in this study. Consumers who purchase Extract Labs products on the company’s website have the opportunity to donate towards the costs of funding the CSU study.

“While this research is in very early stages, we look forward to learning more about the potential impact that CBD has on canine glioma cells,” said Stephanie McGrath, a neurologist at CSU’s veterinary teaching hospital. McGrath is teaming up with Dan Gustafson, professor of pharmacology and biomedical engineering, on this study.

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Sure Petcare Wins Award at Consumer Electronics Show

It is an ‘honouree’ in the Smart Home category for its SUREFEED Microchip Pet Feeder Connect.

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(PRESS RELEASE) Sure Petcare has received a special award at the CES 2020 Innovation Awards competition as an ‘honouree’ in the Smart Home category for its SUREFEED Microchip Pet Feeder Connect.

A panel of judges found the SUREFEED Microchip Pet Feeder Connect “showcased innovative features that scored above the category threshold for design, engineering and innovation.” The product will be one of many cutting-edge products on display from Sure Petcare at the main CES event and CES Unveiled in Las Vegas in January.

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Managing Director of Sure Petcare David Hallas said, “It’s extremely rewarding for the company to have been selected as an honoree in the CES 2020 Innovation Awards competition. With pets increasingly becoming an extension of the family, our products are giving owners unprecedented insights into their pets’ lives. Our technology can help spot shifts in behavior and activity over time, which may signal changes in a pet’s health and well-being.

“CES is widely regarded as one of the most important and influential technology events and we’re looking forward to demonstrating our eco-system of smart products, which have firmly cemented our position as a leading pet technology company globally,” he said.

Sure Petcare will feature its latest pet technology products at its booth, with specialists on hand to demonstrate their features and benefits. ANIMO, the dog behavior and activity tracker, learns and interprets the unique behavior and activity patterns of dogs from sleeping and scratching to barking and more. Owners can follow their pet’s progress and set goals through the associated app, giving them a greater understanding of their pet’s health and well-being.

The company also will demonstrate its SUREFEED Microchip Pet Feeder Connect, a connected feeder that helps prevent pets stealing food from co-habiting pet’s bowls, while also recording the time and weight of food eaten. This information creates a detailed understanding of a pet’s feeding patterns through the SURE PETCARE app, giving owners the opportunity to spot potential health issues if there are changes in their feeding habits.

Sure Petcare will be at CES Unveiled on Jan. 6. The main CES event will be held Jan. 7-10 at the Las Vegas Convention Center.

surepetcare.com

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Kate Julian Joins OffLeash as Senior Director of Client Services

She has nearly 20 years of marketing and advertising experience across multiple industries and verticals.

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Kate Julian

(PRESS RELEASE) OffLeash, abranding and marketing agency dedicated to the pet industry, has added Kate Julian to its growing team of veteran brand builders, strategists and creatives.

As the new senior director of client services, Kate will ensure that every client has the best experience with the highest possible return on their branding and marketing investment. She will work closely with clients from discovery to delivery to align expectations so they receive the right services within a carefully managed budget.

“Kate knows how to set a smart and strategic course for a company’s growth,” said Sarah Julian, owner of OffLeash. “She has years of success with meeting clients where they are, setting a strategy that achieves their goals, staffing the project and seeing it through to completion. She’s exactly who we need so we can continue to be the best in this industry and offer clients the expertise they have come to expect.”

With nearly 20 years of marketing and advertising experience across multiple industries and verticals, Kate has extensive experience in stewarding successful brands and client relationships. Prior to joining OffLeash, she built and led client services teams for agencies such as SE2 and Location3 Digital Marketing. Her experience includes a range of branding and integrated marketing projects with both online and offline strategies.

“A growth industry, such as pet, is the right place to apply all I’ve learned,” Kate said Kate. “My work spans a number of industries, but the common thread is connecting people to what matters to them the most. OffLeash is making a significant impact in the pet industry, and I cannot wait to be part of its success.”

With Kate leading the client services team, OffLeash looks forward to giving clients a strategic marketing partner so they can focus on doing what they love — creating new products and services for pets.

offleashcom.com

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