Spuds MacKenzie, who hawked Bud Light in the ’80s, is back — although he looks a little different than you might remember.
Shown here is Mark Thomann with the new Spuds MacKenzie, a rescue dog. Thomann is seeking to bring the Spuds name back to prominence.
He’s pushing (non-alcoholic) dog products, Ad Age reports.
Spuds Ventures LLC is selling dog treats made of hemp seed and hemp oil. CBD products are on the way.
This Spuds isn’t a bull terrier like the original. Rather, it’s a mixed puppy adopted by Mark Thomann, founder and CEO of Dormitus Brands, which looks for opportunities to bring back previously successful brands.
As part of a legal settlement with Anheuser-Busch, Thomann’s firm has the right to use the Spuds MacKenzie but not the original likeness.
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Spuds MacKenzie pet products will be sold online, and Thomann anticipates having them available at retail stores early next year.
The Spuds website explains: “Our Spuds MacKenzie, who was adopted in 2019 from the Anti-Cruelty Society, is more focused on living a happy, long and healthy life.”
Read more at Ad Age
