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SuperZoo Releases White Paper to Illustrate the Importance of Creating a Customer Database

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(PRESS RELEASE) MONROVIA, CA — North America’s most-attended pet retail trade show has released a comprehensive white paper outlining the importance of a customer database as an effective business tool, Database Collection Made Easy: Simple Steps to Building and Sustaining a Customer Database. The white paper may be downloaded via this link. This informative white paper can also be found on SuperZoo’s new Resources webpage, which houses three additional white papers and other original content. 

Highly regarded as the event drawing the largest group of pet retailers and service professionals in North America, and featuring the industry’s largest education program, SuperZoo brings its expertise and retailer support to the forefront through its series of SuperZoo-branded white papers, offering useful tips for retailers and other consumer-facing professionals to improve their businesses. Database Collection Made Easy does just that: offering valuable insight on the importance of data as a tool to analyze customers’ buying patterns and product preferences, and effectively tailor messaging based on this analysis. 

“In this digital age, it’s more important than ever to utilize computer-based technology and consumer data to gain insight into your customer’s behavior—it’s a business best practice which will give retailers a competitive edge,” says Jacinthe Moreau, president of World Pet Association (WPA), which produces SuperZoo. “WPA is pleased to provide a white paper on this timely topic, giving retailers access to actionable ways to improve their businesses.” 

In addition, this helpful white paper highlights the importance of selecting the right customer relationship management (CRM) tool to suit a retailer’s needs. The paper also provides step-by-step advice on collecting, storing and protecting customer data—offering readers easy-to-follow instructions on tried-and-true business practices—and provides examples of ways successful businesses capture and utilize customer data.  

Key takeaways for pet retailers looking to create and optimize a customer database include:

  • Collect data through both in-person and online vehicles
  • Remember that data collection and storage is a fluid process, so your CRM should be flexible as well
  • A clean database is a useful database. Reduce clutter and remove junk! 
  • Establish and continually monitor your digital policy to ensure compliance with regulatory requirements and the protection of your customers’ data

For more information, or to download the white paper: http://superzoo.org/free-customer-database-white-paper/

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