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Sustaining E-Commerce Growth is Critical to Future of U.S. Pet Market, Reports Packaged Facts

Shoppers are buying pet products online more than they used to.

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(PRESS RELEASE) ROCKVILLE, MD — For the past few years, the Internet has been disproportionately responsible for helping to keep U.S. pet industry on a healthy growth track. Packaged Facts in the recent report U.S. Pet Market Focus: The Amazon Pet Food and Supplies Shopper, 2nd Edition estimates online sales (defined as any sales that originate online) of pet products at $11.4 billion in 2019, or 21% of the market, ramping up from $9.5 billion in 2018 and $3.2 billion in 2015. Packaged Facts projects the Internet share of the pet products market will reach 26% in 2023.

“E-commerce success with pet products, primarily from Chewy and Amazon, has permanently made the pet products market omnichannel. This transformation has been sealed by current online strategies of brick-and-mortar based retailers such as PetSmart and Walmart and of specialty brands and products,” says Packaged Facts Research Director David Sprinkle.

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Video: Bush Service Dog Honored with Life-Size Statue — Take a Look

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Video: Adorable Cat Melts Hearts By Trying on Eyewear for Children

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Video: Cat Surprises Airport Security After Stowing Away in Family’s Luggage

Packaged Facts estimates that among pet-owning households buying pet products online, average annual spending over the Internet on these products will be approximately $744 in 2019—nearly equating to the $771 in average annual spending on pet products among U.S. pet-owning households overall.

Beyond the convenience and appeal of the Internet’s “endless aisle,” more pet owners are choosing to purchase products online because they believe the Internet can be used to save money, especially with price comparisons. Almost half (49%) of Internet shoppers for pet products strongly agree that they are looking out for lower prices, special offers, and sales, compared with 44% of pet superstore shoppers. Further, online shopping is also a way to spend money, even if ensuring good value in the process: 36% of Internet shoppers for pet products strongly agree that they are spending more on pet products than they used to, compared with 30% of pet superstore shoppers.

Not only are Internet shoppers spending more on pet products, but a high percentage strongly agree that they are buying pet products online more than they used to—43% among those buying through pet specialty websites such as Chewy.com, and 41% among those buying pet products through general websites such as Walmart.com.

“The data strongly indicates that the rising Internet share of the pet products market is not due for a leveling off in the near future,” says Sprinkle.

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Pet Sustainability Coalition Presents: Critical Sustainability Strategies for Retailers

This webinar, held on November 7, 2019, is the second in a series from PSC discussing how retailers can establish sustainable practices in their business. Moderated by PSC’s Andrea Czobor, the webinar unveils data behind the increasing consumer demand for sustainable products, what retailers have to gain from connecting with these purpose driven consumers, and a new PSC program that makes finding these products easier for retailers.

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Pet Sitters International Names 2020 Pet Sitter of the Year

Jeanne Crockett, owner of Crockett’s Critter Care in New Bern, NC, has received the professional pet-sitting industry’s highest honor.

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(PRESS RELEASE) Sitters International has named Jeanne Crockett, owner of Crockett’s Critter Care in New Bern, NC, the 2020 Pet Sitter of the Year. PSI, the world’s largest educational association for professional pet sitters, presents this award annually to a pet-sitting business owner who embodies the passion and professionalism of the pet-sitting industry.

“PSI’s membership is comprised of the most professional and educated pet sitters in the industry, so selecting a recipient for this honor is never an easy task for the judges,” said PSI President Patti J. Moran. “With her commitment to continuing education and professionalism, Jeanne epitomizes all that a professional pet-sitting business owner should be, and we know she will be an inspiration to our industry as the 2020 Pet Sitter of the Year.”

Video: Bush Service Dog Honored with Life-Size Statue — Take a Look
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Video: Bush Service Dog Honored with Life-Size Statue — Take a Look

Video: Adorable Cat Melts Hearts By Trying on Eyewear for Children
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Video: Adorable Cat Melts Hearts By Trying on Eyewear for Children

Video: Cat Surprises Airport Security After Stowing Away in Family’s Luggage
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Video: Cat Surprises Airport Security After Stowing Away in Family’s Luggage

As PSI’s 2020 Pet Sitter of the Year, Crockett will serve as the “face of the professional pet-sitting industry” throughout 2020 and will be officially crowned at PSI’s 2020 Pet Sitter World Educational Conference in October.

“From the beginning, PSI helped me mold my business, and this award will allow me to give back to my colleagues,” said Crockett. “Pet Sitter of the Year is not just an award; it comes with the responsibility to share my knowledge and to support the members of PSI and our industry as we all strive to be respected professionals.”

Crockett joined PSI in 2009, nearly three years before officially opening Crockett’s Critter Care in 2012. Since that time, she has grown her business by leaps and bounds. Her company now employs six staff sitters and serves approximately 115 households. Crockett has also focused on furthering her education in the pet industry — obtaining her Certified Professional Pet Sitter designation from PSI and her Level 3 status in the Fear Free program, as well as completing the Infectious Disease Management Program.

Despite a busy pet-sitting schedule, Crockett is committed to her local pet community. Since 2002 she has been active in the local rescue community, volunteering for Fran’s Felines, Pals for Paws, and Colonial Capital Humane Society. She has served as an officer, board member, fundraiser, event coordinator, grant writer, newsletter editor, foster parent, and more. After Hurricane Florence, Crockett volunteered to walk the dogs stranded at the shelter as they waited to be reunited with their pet parents. Now she continues to support the local rescue groups by posting adoptable pets on her Facebook page, encouraging people to adopt a shelter pet, and promoting the need to donate locally to support the shelters.

The other top-five finalists in the 2020 Pet Sitter of the Year competition were:

  • Caraline Brockman, CPPS; Cara Care LLC; Chicago, IL
  • Shannon Huskins, CPPS; Paws & Purrs Feline Services; Marietta, GA
  • Cynthia Johnson; Copy Cat & Dog Care Pet Sitting; Lebanon, OH
  • Kim Ottone Tank, CPPS; Apronstrings Pet Sitting; Pollock Pines, CA

petsit.com, crockettscrittercare.com

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Merrick Supports K9s For Warriors on GivingTuesday

It pledges to double the impact of donations made to K9s For Warriors on GivingTuesday.

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(PRESS RELEASE) Merrick Pet Care joined the GivingTuesday movement by matching donations made to its longtime partner, K9s For Warriors. The charitable organization helps veterans with post-traumatic stress disorder find the support and comfort they need by pairing them with a service dog that has been rescued from a high-kill shelter.

Merrick will double all donations made to K9s For Warriors on GivingTuesday (up to $50,000). All funds raised will help support K9s for Warriors’ efforts to train rescue dogs and empower veterans to return to civilian life with dignity and independence. Donations can be made on the K9s For Warriors website.

“Our financial supporters save two lives with one act of kindness — a shelter dog that’s running out of time and a warrior struggling with PTSD,” said Rory Diamond, chief executive officer for K9s For Warriors. “And, thanks to the generosity of our partners at Merrick Pet Care, we are able to double the impact of every GivingTuesday donation.”

Since 2015, Merrick has been the exclusive dog food partner for K9s For Warriors, providing each rescued service dog with all their meals and treats while in training. The company has donated more than $1 million in food and monetary donations to K9s For Warriors in support of the programs and clinical research that provide service dogs to help heal veterans.

“Dogs have a special ability to not only understand us, but also help us find strength when we need it most,” said Tim Simonds, chief executive officer for Merrick Pet Care. “We’re honored to partner with K9s For Warriors to help our hardworking veterans find the unconditional love they deserve in a true best friend — a service dog.”

merrickgivesback.com

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DOGTV Partners with Dogs on Deployment

DOGTV will give $10 to Dogs on Deployment for every new subscription.

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(PRESS RELEASE) The holiday season can be particularly difficult for military personnel, especially those deployed overseas away from their home and families, including their dogs. DOGTV has partnered with Dogs on Deployment for #GivingTuesday and throughout the month of December to help give peace of mind, concerning their pets, to military members.

This month, DOGTV will give $10 to Dogs on Deployment for every new subscription beginning on #GivingTuesday or you can also give by donating directly to Dogs on Deployment. Visit dogtv.com/givingtuesday and use the code: GivingTuesday to get started. Your donations help Dogs on Deployment achieve their mission to find volunteer boarders willing to care for military pets and promote pet-owner responsibility by providing financial resources for military members to give care for their pets during times of need.

DOGTV also created video greeting cards for several of the dogs in the care of Dogs on Deployment foster homes.

“We’re hoping to brighten the day of our military personnel that can’t make it home to share the holiday this year with their beloved dogs,” stated Beke Lubeach, DOGTV general manager. “We’re excited to partner with Dogs on Deployment this holiday season to help generate awareness and funds for the great work they do all year long.”

Dogs on Deployment is a national nonprofit providing a central network for military members to find volunteers willing to board their pets while they are deployed or have other service commitments, making them unable to temporarily care for their pets. No pet should ever be surrendered to a shelter due to a military commitment. Dogs on Deployment exists to help military members keep their pets by alleviating the need for pet relinquishment from military members due to the hardships of deployments.

DOGTV is the only technology created specifically for dogs to help them relax and to entertain them when their pet parents have to leave the home and leave their dogs home alone. The sights and sounds that DOGTV provides enriches the dogs’ environment and allows them to experience happy stimulation and relaxation. Over 1 million happy dogs love and trust DOGTV every day.

DOGTV is currently available through DIRECTV, DISH, Comcast Xfinity, COX, RCN, Apple TV, Chromecast, Amazon FireTV, Roku, and as an iOS and Android app.

Learn more about DOGTV in the video below:

dogsondeployment.org

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