(PRESS RELEASE) BOULDER, CO — The Bear & The Rat: Cool Treats for Dogs, known for its functional frozen treats, announced a new regional distribution partnership with Independent Pet Supply North and Independent Pet Supply South. This partnership expands The Bear & The Rat’s availability across the Pacific Northwest and California, strengthening access to the brand within thriving independent pet retail markets.
“As a family-owned company, we value partnering with distributors who truly understand and support independent pet retailers,” said co-founder Meg Meyer. “Independent Pet Supply has built a strong reputation for helping specialty retailers succeed, and we’re excited to work together to bring our products to even more pet parents.”
“We’re excited to welcome The Bear & The Rat to our portfolio,” said Neda Khorami, Founder and CEO of Independent Pet Supply Distributors. “Their commitment to gut health and functional nutrition aligns seamlessly with our mission to bring the highest-quality pet products to independent retailers. We’re confident pet owners in the Pacific Northwest will value these thoughtfully crafted products that support dogs’ digestive wellness. “The Bear & The Rat appeared on Shark Tank in Season 4 with its line of frozen dog treats and continues to focus on gut-healthy, functional nutrition that supports canine digestive wellness.
About The Bear & The Rat
The Bear & The Rat is a husband-and-wife-founded brand created by Meg and Matt Meyer in 2010 and has been proudly serving pet parents for 15 years. Named after their dogs (The Bear, a Lhasa Apso who growled like a bear, and his brother, a Rat Terrier), the company is dedicated to making better dog nutrition both accessible and joyful. Learn more at www.thebearandtherat.com.
About Independent Pet Supply
Founded in 1995 by Keya and Neda Khorami, Independent Pet Supply was built on a bold vision: to strengthen independent pet retailers and revolutionize the pet industry. Guided by a passion for people-first businesses, the company is rooted in integrity, quality, and long-term partnership—delivering exceptional products and support to help independent retailers thrive.
