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The Newest Products Just In Time for Winter Months

These latest releases get your pets ready for the winter chills.

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Snuggle Up, Pup

RUFFWEAR made the Clear Lake Blanket for dogs who spend time outdoors with their humans — or the indoors, for that matter — during cold-weather months. This durable blanket features water-resistant, quick-drying fabric and recycled polyester insulation that holds in warmth. It measures measures 43 by 55 inches and comes in a stuff sack for easy storage and transport.

ruffwear.com

$79.95

For Sweet Teeth

Power chewers will love this new product from SODAPUP/TRUE DOGS. The Cupcake Treat Dispenser & Chew Toy withstands strong teeth and keeps dogs entertained, the latter thanks to a design that makes them work for the goodies inside. Made in the USA from a sustainable and biodegradable material, it cleans easily in the dishwasher and comes with with a one-time replacement guarantee.

sodapup.com

$11.99 (medium), $13.99 (large)

A Better Buzz

THE OURPET’S COMPANY reports that its Cosmic Gold Catnip Nuggets are three times more potent than those made from traditional strains. Developed with a privately held horticulture company and a leading agricultural research university, the non-GMO catnip proves rich with nepetalactone, the compound that drives cats crazy. The nuggets also provide longer life and create less mess.

ourpets.com

$9.99 (3 ounces)

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Too Cute!

This Sock Monkey Sweater from BEVERLY HILLS DOG could not be cuter. Made with multi-colored yarn, it features a monkey hoodie, novelty buttons, and seven sassy patches with messages such as “No Sit” and “Anti Kitty.” Machine washable and available in small, medium and large.

bevhillsdog.com

$65

Bundle Up, Pup

This Plaid Scarf from the TALL TAILS Cabin Comforts Collection will keep necks warm as winter continues. Made with fluffy fleece and available in red, blue and tan, the wrap and pull-though design allows for easy on and off. The collection also includes collars, bandanas, toys, beds and blankets.

$7.99 (small), $9.99 (large)

A Better Bathroom

Because no one likes to do this chore, PETSAFE presents its ScoopFree Ultra Self-Cleaning Litter Box. The automatic rake system sweeps waste into a covered compartment, and special crystal litter, packed in a disposable litter tray, proves five times more effective at reducing odor than clay or clumping litters. Cats will appreciate the privacy hood, which also reduces litter tracking.

petsafe.net

$164.95

Stew Weather

Pour Overs by THE HONEST KITCHEN add a boost to any dog food. Available in nine human-grade recipes — including Superfood Turkey Stew with spinach, kale and broccoli — they come in a 5.5-ounce TetraPak that allows for easy pouring, down to the last chunk.

thehonestkitchen.com

$1.99

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Here, Fishy Fishy

Kitties will love the Feline Frenzy Cat Toy Collection from P.L.A.Y. It features eight sets of plush toys with crinkly paper and built-in refillable pouches pre-stuffed with USDA organic catnip from Oregon. A favorite: the Sassy Sushi shown here. Machine washable with catnip removed.

petplay.com

$6.90-$9.90

Digestive Support

Because small animals benefit from healthy digestion, too, OXBOW makes Natural Science Papaya Support supplement. It also contains pineapple, papain, bromelain and timothy grass. Awarded first place in Small Animal product category at SuperZoo 2018.

oxbowanimalhealth.com

$8.99 (1.16 ounces)

Lights

Fishkeepers can create their own custom lighting with Marineland Adjustable Lights from SPECTRUM BRANDS. The modular units with single or double tracks use light pods, all of which easily install to increase brightness, customize light color and highlight particular areas. Available in a variety of sizes for all types of aquarium setups.

marineland.com

$5.99-$24.99 (pods), $49.99-$289.99 (tracks)

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Happy Birthday! 

MERRICK makes dog birthdays and gotcha days even more special with its Grain Free Birthday Paw-ty Recipe. Made with deboned beef and salmon, green beans and Yukon gold potatoes, it proves easy to digest and contains no corn, wheat or soy.

merrickpetcare.com

$2.99

Since launching in 2017, PETS+ has won 11 major international journalism awards for its publication and website. Contact PETS+'s editors at editor@petsplusmag.com.

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JIM ACKERMAN

Things Are Looking Good in the Pet Business … but Don’t Get Too Comfortable

PETS+'s marketing guru just wants to remind you that eventually, the upswing will become a downturn. When that happens, will you be ready?

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Learn the Future of Pet Sitting, Get Discounts on Camp, Education

Pet care services are ready for 2019.

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Pet-Sitting Forecast Released

Pet Sitters International has released its downloadable 2019 Pet-Sitting Industry Forecast (petsplusmag.com/11913). The report highlights the growth potential for pet-care businesses and examines how increased competition will influence industry trends as professional pet sitters seek to differentiate themselves from less qualified pet-care providers. petsit.com

PETS+ Readers Get Discount to Camp

Camp Pet Boss, a four-day retreat for small pet business owners and their dogs, is offering a $400 discount to PETS+ readers who use the code PETSPLUS400 when signing up in January for the April 30-May 3 event. Presented by Pet Boss Nation, whose founder Candace D’Agnolo is a PETS+ columnist and host of the PETS+ Live! internet show, the event will give pet pros the opportunity to learn about marketing, sales and leadership. camppetboss.com

FetchFind Partners with IBPSA

FetchFind, which provides staff training and other business solutions to pet-care service companies, has announced an educational partnership with the International Boarding & Pet Services Association. Starting in January, for a fee of $100, IBPSA members will be able to access more than 100 pieces of staff training and enrichment content. ibpsa.com, fetchfind.com

NYC Re-Tails Expo Planned for April

The seventh annual NYC RE-tails & Sales Expo takes place April 30 in New York. Presented by American Pet Professional and Whitegate PR, the one-day trade show showcases innovative pet products and draws retailers from throughout the Northeast. Vendor space and sponsorship opportunities are still available. retailsandsalespetexpo.com

Catsbury Park Returns

The East Coast’s biggest cat convention, Catsbury Park, takes place April 13-14 in Asbury Park, NJ. Catsbury Park will be bringing together celebrity cats, adoptable felines, DJs, games, activities, art, vendors, presentations, seminars, comedians, tattoos and vegetarian food. In addition, there will be seminars about rescue, kitten care, trap-neuter-return, and more. catsburyconvention.com

Animal Supply Co. Creates App

Animal Supply Co. retailers will be able to use a new app to scan a barcode to find and order from ASC’s product catalog, see what’s in stock, make lists of products they buy often and check status of orders. animalsupply.com

Camp Bow Wow Launches Software

Camp Bow Wow, the dog day care and boarding franchise, launched Data Dawg 2.0 software, which eases day-to-day business management for franchise owners, and quicker check-in and -out times for customers. campbowwow.com

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Hot Off the Manufacturing Line for the New Year

Welcoming the new year with the newest pet products.

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Dig Dig Dig

When the weather outside is frightful, dogs become bored and can get into trouble. The iDig from IFETCH gives them an outlet for their physical and mental energy. Pet parents load toys or treats into the flaps and watch pups dig for treasure. The iDig comes in two versions: Stay (shown here) with a hard shell and Go with pop-up, flexible materials. The flaps in both are machine washable.

goifetch.com

 

$79.99

For Healthy Smiles

Because no pet parent enjoys trimming their small animal’s teeth, WARE PET PRODUCTS offers its Health-E Collection. The chews come in five varieties, including the Donut (shown here), and also help relieve cage boredom.

warepet.com

$5.99

 

Soft Rewards

Treats are an integral part of the training process. With that in mind, PRESIDIO PET introduces Off Leash Soft Bakes, its newest healthy training treat line. The tender, bite-sized biscuits come in meat-first flavors Beef & Cranberry, Chicken & Cinnamon Apple and Duck & Sweet Potato, plus Peanut Butter & Bacon. They are only 9 calories each, and do not contain grain, corn, soy or anything artificial.

presidiopet.com

$6.99 (5 ounces)

 

Smart Kitty Door

The SureFlap Microchip Cat Door Connect from SURE PETCARE appeals to those who want to give their kitties outdoor time — but also want control over their comings and goings. Used with the Hub, which plugs into any Wi-Fi router, and an app, pet parents can control from their smartphone which cats can use the door and at what times. RFID collar tags for non-microchipped pets also are included.

surepetcare.com

$200

 

Be My Valentine

HUXLEY & KENT introduces a Valentine’s Day line featuring sweet neckwear and fun toys. Pair the Puppy Love bowtie and toy for a gift every customer will want to give. Additional patterns and shapes available, all in pink and red of course.

huxleyandkent.com

$5.99 bowtie, $9.99-$13.99 toy

 

Premium Poop-Bag Holder

For some pet parents, a plastic poop-bag holder simply won’t do. Enter the Waste Bag Dispenser from ROMAN DOG. Handcrafted from bridle leather, it snaps onto a leash and comes in black, burgundy, tan and brown. Coordinating collars and leashes also are available.

roman.dog

$40

 

For On-The-Go Pets

Bella Roma Travel Bowls and Double Diners by LOVING PETS make it easier to feed dogs and cats when away from home. The bowls feature integrated locking lids for dry food storage, and legs raise the bowls to a more comfortable height for eating and drinking. Dishwasher safe and BPA-free, both pack flat and can be hung via the included carabiner.

lovingpetsproducts.com

$9.99-$17.99

 

Simple, Strong & Stylish

The Revol Crate from DIGGS checks a multitude of boxes. It has a modern design that blends into a variety of home decors. Reinforced plastic, high-strength steel-mesh wire and high-quality aluminum keep dogs safely contained. And a patent-pending mechanism allows for set-up, collapse and carrying of the crate with just one hand. A puppy divider, three openings and a removable tray make it perfect for all life stages. Available in small for dogs up to 30 pounds, with larger sizes coming soon. DIGGS offers an affiliate program with a free demo unit.

diggs.pet

$224.99

 

New & Improved Shrimp

HIKARI’s Bio-Pure Okanagan Lake Freshwater Mysis Shrimp are naturally gut-loaded with algae and high in phospholipids, which help unlock amino acids. This freshwater species also helps marine fish complete the osmotic process using less energy. Improvements include a three-step sterilization process, bio-encapsulated multivitamin enrichment, pure-water packing and a proprietary freezing process.

hikariusa.com

$7.79

 

Leggings, For Dogs

Icy streets, hot pavement, allergens and harmful chemicals. Dog paws come into contact with it all. WALKEE PAWS protect pups with leggings made from four-way stretch fabric, with rubber waterproof booties. Available in small, medium and large sizes and in Classic, Confetti (shown here), Camo and CoCoa styles.

walkeepaws.com

$19.99-$29.99

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Hot Sellers

PETS+ Readers Share Hot-Selling Products and Services for October

Treats for the good and fuzzy, vinyl stickers and more made it to October’s hottest.

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Goldpaw Series fleece as the weather gets cooler. It’s a great value, suitable for dogs of all sizes including our Pit Bull customers. Washes up easy and wearable indoors and outdoors — even under a jacket. Matt Brazelton, Four Muddy Paws, St. Louis, MO

Products

  • We sold a lot of VeRUS pet food. We tout it as our store brand and love to sell it because it is local to us, never been through a recall, and the company really backs the small-business owner. Diane Marcin, Benny’s Pet Depot, Mechanicsburg, PA
  • Frozen food was good. I like to sell it because those people who buy it are more serious about their pets. Danny Bik, Wet Pets SRQ, Sarasota, FL
  • I found a used bakery case to move my decorated cookies and cakes into for display. Wow! If I had known how much that category would start selling because of the case, I would have done it so much sooner. My decorated treats sales have more than quadrupled. Danielle Wilson, Bath & Biscuits, Granville, OH
  • S&C Wild Weenies were huge because we participated in their display contest. Dani Edgerton, Paws on Main, Columbiana, OH
  • Orijen original in the 25-pound bag was our top-selling food for the month. We also had successful promotions for Seresto collars and bulk pig ears. Keefer Dickerson, Nashville Pet Products, Nashville, TN
  • Bully sticks by the Natural Pet Company. Angela Pantalone, Wag Central, Stratford, CT
  • Our best selling products continue to be the CBD products. We sell CannaPet treats, Lazarus Naturals Oils, Scouts Blessings treats and Super Snouts Oils. They all sell well and are our top sellers. We love it when we can educate a customer on how it can help their pet, then they come back to tell us how much it helped and, they buy more. Terri Ellen, Nature’s Pet Market, Salem, OR
  • We sold a ton of die-cut vinyl stickers from Turtle’s Soup. They are adorable, fun and cheeky, and great quality. We have them in acrylic business card holders near our busiest register, and people love to rifle through them and grab one or two for themselves or as a gift. We keystone them at $2.99, and they just fly! Shane Somerville, Paddywack, Mill Creek, WA
  • The new goDog (Worldwise) sugar skull toys were our most popular dog toys. They are relatively durable and have such fun colors/patterns to them. Kara Holland, Pittsboro Pet Supply, Pittsboro, NC
  • Pet costumes seemed to be a big interest in my salon in October. I purchased a POP display from Rubie’s Pet Shop at a very reasonable price. It was fun watching customers putting on the hats and having a chuckle. Since I got great interest in it, I brought in the Christmas collection to see how it goes. Rachel Malmfeldt, Pampered Pups Grooming, Joliet, IL
  • Nutrisource Dog food. It’s a great seller as it’s a good food for a reasonable price. They have several flavors and choices and with the added probiotics and chondroitin/glucosamine it makes it an easy choice for customers, especially those coming off grocery store type brands. Nicole Olesen, Woofs & Wags, Sioux Falls, SD
  • After food, our best selling product(s) were hand-washed USA-made bully sticks. Chasing Our Tails has an incredible variety of odorless bully sticks that both our customers love, and their dogs do too! Options range from 6-inch standard to 12-inch XL and retail from $5.75 to $15.50. Johnna Devereaux, Fetch RI, Richmond, RI
  • Trapeze toy, both sizes by Super Bird. Paul Lewis, Bird Unlimited, Webster, NY
  • Dave’s Gobblelicious cat food in 5.5-ounce cans. Cases and cases and cases and cases. We did a Black Friday special for buy three cases, get one free. Eric Mack, Purrrfet Bark, Columbus, NC
  • Bravo Homestyle has really made an impact in the store. Clients with fuzzy dogs really benefit from this easy, natural homemade food. Debbie Brookham, Furry Friends Inc., Colorado Springs, CO
  • Our hottest seller has been Smallbatch freeze-dried foods. A top quality freeze-dried raw product that continues to sell itself! Duane Poland, Bones-n-Scones or Palm Springs, Palm Springs, CA
  • Our sales of Specialty Pet Products pet odor removing candles always go up in the fall and stay high through the holidays. I think the fall scents like Pumpkin Spice, Fallin’ Leaves, etc. are really popular and folks like to stock up for the long spring and summer months without them. They are usually $10.99 and occasionally we will sell them as buy one, get one 50 percent off, but we hardly ever do that during the fall. We have a hard enough time keeping them in stock as it is! Kris Minkle, The Whole Pet, Fort Smith, AR
  • Hot seller for October was Grandma Lucy’s biscuits. We opened a bag and let our human customers try them. Once they realize how great they taste, they flew off the shelf. James Henline, Asheville Pet Supply, Asheville, NC

Services

  • The self-serve dog wash just went wild with new customers, thanks to a concentrated television promotion schedule! Pattie Boden, Animal Connection, Charlottesville, VA
  • Our Seasonal Spa Package for our grooming clients always leads in add-on sales each month in my salon. We offer a special scent-of-the-month shampoo and cologne, toothbrushing, and they get a small bag of cookies from our cookie bar. Our total cost for the package is $1.79 and we charge $8. We normally sell between 175 and 225 packages monthly. An added bonus is once our clients have tried the treats we feature each month, I am finding they are coming in between grooming appointments to buy more treats for their pets. Teresa Hogge, Belly Rubs N Suds, Ashburn, VA
  • Our best-selling (non-grooming) service was our DIY dog wash. A big-box pet supply store 3 miles from us closed, and customers have migrated here. We help them get their dogs into the tubs, help them select the correct grooming tools and shampoos, and check on them mid-bath to see how they’re doing (friendly customer assistance the big-box store didn’t offer). We give them a new customer kit (poop bag that contains a welcome letter, food comparison chart, price list and Just Fur Pets pen) and talk to them about their dog(s) during baths and at checkout. Marcia E. Cram, Just Fur Pets, Springfield, VA

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