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Sanity Files

These Store Owners Approach Life and Work With the Spirit of Adventure

This helps Jeff Jensen and Matt Brazelton find success in their personal life and as business partners in Four Muddy Paws.




Jeff Jensen & Matt Brazelton

Je Jensen and Matt Brazelton look at life and work as adventures they experience together. Signs their approach works? This summer, they will celebrate 30 years as a couple with a trip to Kenya and Tanzania. In 2024, they will toast 20 years as business partners in Four Muddy Paws, which has grown to two locations in St. Louis, MO. Helping them to experience life and work to their fullest are still-a-pup George and his senior companion Potter, and their store teams, which they describe as “incredible.” Congrats to Je and Matt!

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NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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