GARDENA, CA — Innovet Pet announced that it has acquired Tindog.co, an app that helps dog owners expand their social circle and find new friends.
Financial terms of the deal were not disclosed.
The company plans to redirect the website’s goal by “placing a much greater focus on its healthy living features and how to have a healthy active lifestyle with dogs in all environments,” according to a press release.
Tindog “experienced a burst of popularity in 2015 as an app that connected dogs and their owners to others to build new friendships and even make love connections,” the release notes. “In a similar fashion to Tinder’s swipe right/left design, owners could create a short profile for their dog that included their age, sex, and a picture of them.”
Innovet Pet says that in changing Tindog’s focus, the website will no longer be used to help dogs find their new park friend. Instead, Tindog will be a website that focuses on providing online access to health services, such as living with a psychological disability.
“You can feel the excitement in the room,” says co-founder Dave Louvet. “This is a big step for our company because it opens a major facet in the way we operate.
“By redirecting Tindog’s focus to providing online access to living a healthy life physically and mentally with your pet, we are building a closer bond between our customers, their pets, and us. It furthers our goal of transparency, it furthers our goal in proving complete health to our customers, and it furthers our goal to show we care.”
Upon its relaunch, Tindog.co will offer tools and information to pet owners who want to embark on a healthier life for both themselves and their pets, from small motivational tips to complete health guides. Tindog will relaunch by the first week of October, according to Innovet Pet.