The deal will “generate revenue in all of our markets.”
(Press Release) VANCOUVER, B.C. – True Leaf Pet Inc., a Vernon, B.C.-based company that produces and sells hemp-based functional chews for dogs, has completed the purchase of the assets and intellectual property of OregaPet, a Canadian brand of medicinal products for animals.
True Leaf and OregaPet had announced the signing of a letter of intent on Nov. 3. The purchase is now complete effective Jan. 1, with True Leaf acquiring all of OregaPet’s assets.
“This is a major positive step forward for True Leaf,” said Darcy Bomford, True Leaf CEO. “The OregaPet brand and natural-remedy focus align perfectly with our company’s ‘Quality of Life’ vision for our customers and their pets. At the same time, the addition of 10 new items to our product line-up will instantly expand our in-store presence and generate revenue in all of our markets.”
True Leaf paid a total of $200,000 – $100,000 in cash and $100,000 in shares – for the brand assets, then agreed to pay $125,000 for finished goods and packaging inventory over three years with no interest. The seller, TLM Development Ltd., also agreed to enter into a five-year non-competition and non-solicitation agreement covering pet-related businesses. OregaPet Bed and Body Spray received the 2016 National Nutrition.ca Award for Best Pet Product and OregaPet Oil of Oregano received the 2013 Alive Consumer’s Choice Silver Award for Best New Product. Sales of OregaPet products in Canada are approximately $12,000 per month, and the company expects significant growth as it rebrands the line for sale in the U.S. and European specialty pet and natural grocery markets.
“OregaPet is unique in that it is the only brand that has leveraged the widely recognized medicinal powers of ‘oil of oregano’ and incorporated them into a pet product line. Natural remedies and holistic alternatives to pharmaceuticals are top-of-mind with our customer demographic and we see a real winner here,” Bomford said.
True Leaf has seen steady growth over the past quarter and expects solid performance as it enters the new year and closes off its fiscal year in March 2017. Key to the company’s strategy are additional line extensions under its successfully established ‘True Hemp’ brand and new product offerings through acquisitions and entries into new market segments.
True Leaf Medicine International Ltd., through its wholly-owned subsidiary ‘True Leaf Pet,’ has entered the $104.9 billion global pet care industry with a line of hemp-focused pet chews and supplements marketed through natural pet health and veterinary channels in Canada, the U.S. and Europe. The company has also filed an application under Health Canada’s Access to Cannabis for Medical Purposes Regulations (ACMPR) to become a Canadian licensed producer through its ‘True Leaf Medicine’ subsidiary. It has passed through the preliminary and enhanced screening process of Health Canada’s review and is currently awaiting security clearance and ‘pre-licensing inspection’ approval.