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Editor's Note

Two Times a Month, See PETS+ Come Alive

Don’t miss our webinars, happening twice every month.




Have you ever wanted to talk with someone you read about in a magazine? Maybe you read a story, and it prompted a question based on your situation. Or you just wanted to hear more from that person.

At PETS+, we strive to make every story leave no question unanswered. But we know our readers are in the trenches every day, facing unique challenges and questions that even we can’t dream of.

With that in mind, we — along with PETS+ columnist and Pet Boss Nation’s Candace D’Agnolo — created PETS+ Live!

Some may call it a webinar. Those in the know think of it as an online show in which everyone has a voice.

In September, Candace will bring alive two stories from this issue: Her guest on Sept. 5 will be Trace Menchacha, owner of Flying M Feed Co., this month’s featured Cool Store (page 54). And on Sept. 19, six pet business owners featured in this month’s Big Story (page 26) will be on camera to dive deeper into how their past careers have shaped their current roles.


PETS+ Live! marks a year of experimentation in the medium of online shows this month. Past topics have delved into CBD, management issues, hiring, firing, inventory and more.

Sound a lot like PETS+ magazine? We like to think of it as a way for the magazine to come alive a couple of times a month to give you the chance to ask burning questions and hear straight from our sources. Find out the latest month’s lineup of PETS+ Live! on our online highlights page (page 9) in every issue, and sign up for our bulletins at to receive invitations to shows.

If you can’t make it, no worries: You can always watch the replays at

And if you still have questions, my email is below. I’ll answer any question — or try to find you an answer — no matter your schedule.

Wishing you the best in business,



ralf signature

Ralf Kircher
Editor-in-Chief, Pets+
Five Great Tips From This Issue You Can Try Today
  1. Share a list of beach do’s and don’ts with your customers for those last days of summer. (Calendar, Page 10)
  2. Offer regional sports team branded pet merchandise during football season. (To-Do List, Page 11)
  3. Pitch a story on CBD to the local press. (Hot Sellers, Page 16)
  4. Ensure your business name, address and phone number are identical in all internet listings. (Tip Sheet, Page 42)
  5. Peel Post-It Notes right — that is, from the right, not the bottom — to keep them from curling. (Tip Sheet, Page 42)



NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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