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Up Country Celebrates 35 Years with Expanded Offerings

It is also expanding its philanthropic program called Up Country Cares.




(PRESS RELEASE) For 35 years, Up Country, Inc. has stayed true to its brand and mission by continuing to offer superior quality and stylish product for both dogs and cats.

Each year, the brand introduces a variety of new made-in-the-USA collar fashions and matching leads — and this year is no different. With more than two dozen new designs being introduced — and more than 100 options to currently choose from — there is something for every pet’s personality. Up Country will be adding new patterns to its decorative pillow line, several stylish coats and gorgeous sweaters, a wedding-themed collar, and some very special birthday boxes! The brand will be participating in Global Pet Expo at booth 4101.

Also, Up Country is expanding its philanthropic program called Up Country Cares, by continuing to share and support its Adoption Tails program, as well as partnering with Dogs on Deployment and more.

“When I started Up Country back in 1984, the only dog collars available were either nylon or leather, and they had little to no decoration. People thought I was crazy designing ‘fancy’ collars for dogs who were just going to roll around in the mud. But those first six designs were the beginning of a dream come true,” shared Alice Nichols, founder. “It still excites me after 35 years to see the consistency in the quality of our products, as well as the gorgeous new patterns that exude personality, charm, and fun. Seeing first-hand, right here in our Rhode Island facility, our collars and leads being hand sewn, pressed, and finished with care, makes me extremely proud. Proud of our team, our product, and our Up Country family! Additionally, we like to extend our blessings by giving back to many of the communities and programs that keep dogs and cats safe.”

In 2019, Up Country released dozens of new fashions across its product lines. These include:

  • Apparel — Available June 2019, Up Country will be introducing several new coats and sweaters. Add some style and warmth to your doggy’s wardrobe this fall and winter! The Reflective Jacket and Orange Field Coat are available in eight sizes and include a handy pocket and harness patch. The Reflective Jacket is reversible with a fully reflective side for evening, and an attractive plaid pattern for daytime. Their new Orange Field Coat is the perfect option to increase visibility in the woods or fields! In addition, two hand-knit sweater styles will be available in sizes XS – XL. Up Country’s Floral Basket Weave Sweater will come in three colors with a charming basket weave pattern and floral accents at the neck. The Classic Cable Sweater will also be available in three colors, complete with colored tipping and pockets. SRP starting at $24.
  • Dog/Cat Collar and Leads — Over 100 beautiful, Made in the USA designs are available, with two dozen NEW styles in 2019, including the gorgeous Bristol collection! Show off your pet’s personality and your own personal style each season and holiday. From Up Country’s new Heart of Gold and Pawprint Stripe to their Funky Fish, Sitting Ducks, and Plaid patterns, there’s something for everyone. Matching leads available in all fashions, too! Available now in a variety of widths, sizes, and lengths — including extra wide widths for larger dogs. SRP starting at $22.
  • Decorative Pillows — Up Country’s Decorative Pillows are the perfect gift or addition to any pet lover’s home. Colorful designs with charming quotes like, “Be the Person Your Dog Thinks You Are,” or “Love is a Four Lettered Woof,” will delight and inspire. Beautiful canvas art on the front and soft, luxurious solid fabric on the back. Three sizes are available. Made in the USA. Available now; SRP $40.
  • WEDDING — The Up Country Canine Wedding Collection includes the perfect pieces to make your dog a cherished part of your engagement and wedding. Products available include two collar designs: Love and Cherish and Eternity, plus a Rose Ring made with silk flowers. SRP $25.
  • Doggie Doorbells — A wonderful training tool for your new pup! Hang the Doggie Doorbell in your home to help train dogs to alert you when it’s time to go outside. Available in 11 colors and made in the USA with durable bamboo webbing and nickel- plated bells. Personalization is available, too! Available now; SRP $21.
  • Indoor/Outdoor Pet Futons — Give your pooch a comfortable place to rest! Up Country’s pet futons are made with beautiful weather resistant materials that will not only stand up to any indoor or outdoor conditions but also look great! Cover is removable and machine washable. Four size options and personalization are available! Available now; SRP from $70.

For pet retailers and media attending the Global Pet Expo, please be sure to visit Up Country at booth 4101 to see these new offerings in person. To browse Up Country’s entire product line, and to learn more about its philanthropic efforts, please visit




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