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Up Country Celebrates 35 Years with Expanded Offerings

It is also expanding its philanthropic program called Up Country Cares.

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(PRESS RELEASE) For 35 years, Up Country, Inc. has stayed true to its brand and mission by continuing to offer superior quality and stylish product for both dogs and cats.

Each year, the brand introduces a variety of new made-in-the-USA collar fashions and matching leads — and this year is no different. With more than two dozen new designs being introduced — and more than 100 options to currently choose from — there is something for every pet’s personality. Up Country will be adding new patterns to its decorative pillow line, several stylish coats and gorgeous sweaters, a wedding-themed collar, and some very special birthday boxes! The brand will be participating in Global Pet Expo at booth 4101.

Also, Up Country is expanding its philanthropic program called Up Country Cares, by continuing to share and support its Adoption Tails program, as well as partnering with Dogs on Deployment and more.

“When I started Up Country back in 1984, the only dog collars available were either nylon or leather, and they had little to no decoration. People thought I was crazy designing ‘fancy’ collars for dogs who were just going to roll around in the mud. But those first six designs were the beginning of a dream come true,” shared Alice Nichols, founder. “It still excites me after 35 years to see the consistency in the quality of our products, as well as the gorgeous new patterns that exude personality, charm, and fun. Seeing first-hand, right here in our Rhode Island facility, our collars and leads being hand sewn, pressed, and finished with care, makes me extremely proud. Proud of our team, our product, and our Up Country family! Additionally, we like to extend our blessings by giving back to many of the communities and programs that keep dogs and cats safe.”

In 2019, Up Country released dozens of new fashions across its product lines. These include:

  • Apparel — Available June 2019, Up Country will be introducing several new coats and sweaters. Add some style and warmth to your doggy’s wardrobe this fall and winter! The Reflective Jacket and Orange Field Coat are available in eight sizes and include a handy pocket and harness patch. The Reflective Jacket is reversible with a fully reflective side for evening, and an attractive plaid pattern for daytime. Their new Orange Field Coat is the perfect option to increase visibility in the woods or fields! In addition, two hand-knit sweater styles will be available in sizes XS – XL. Up Country’s Floral Basket Weave Sweater will come in three colors with a charming basket weave pattern and floral accents at the neck. The Classic Cable Sweater will also be available in three colors, complete with colored tipping and pockets. SRP starting at $24.
  • Dog/Cat Collar and Leads — Over 100 beautiful, Made in the USA designs are available, with two dozen NEW styles in 2019, including the gorgeous Bristol collection! Show off your pet’s personality and your own personal style each season and holiday. From Up Country’s new Heart of Gold and Pawprint Stripe to their Funky Fish, Sitting Ducks, and Plaid patterns, there’s something for everyone. Matching leads available in all fashions, too! Available now in a variety of widths, sizes, and lengths — including extra wide widths for larger dogs. SRP starting at $22.
  • Decorative Pillows — Up Country’s Decorative Pillows are the perfect gift or addition to any pet lover’s home. Colorful designs with charming quotes like, “Be the Person Your Dog Thinks You Are,” or “Love is a Four Lettered Woof,” will delight and inspire. Beautiful canvas art on the front and soft, luxurious solid fabric on the back. Three sizes are available. Made in the USA. Available now; SRP $40.
  • WEDDING — The Up Country Canine Wedding Collection includes the perfect pieces to make your dog a cherished part of your engagement and wedding. Products available include two collar designs: Love and Cherish and Eternity, plus a Rose Ring made with silk flowers. SRP $25.
  • Doggie Doorbells — A wonderful training tool for your new pup! Hang the Doggie Doorbell in your home to help train dogs to alert you when it’s time to go outside. Available in 11 colors and made in the USA with durable bamboo webbing and nickel- plated bells. Personalization is available, too! Available now; SRP $21.
  • Indoor/Outdoor Pet Futons — Give your pooch a comfortable place to rest! Up Country’s pet futons are made with beautiful weather resistant materials that will not only stand up to any indoor or outdoor conditions but also look great! Cover is removable and machine washable. Four size options and personalization are available! Available now; SRP from $70.

For pet retailers and media attending the Global Pet Expo, please be sure to visit Up Country at booth 4101 to see these new offerings in person. To browse Up Country’s entire product line, and to learn more about its philanthropic efforts, please visit upcountryinc.com.

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Press Releases

Global Pet Expo Announces Biggest Show to Date

With the largest annual industry event set to kick off on March 20, officials report more exhibitor booths than ever before.

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(PRESS RELEASE) STAMFORD, CT – American Pet Products Association (APPA) Executive Vice President & COO Andy Darmohraj announces that this year’s Global Pet Expo has sold a record number of booths making it the largest show to date. Darmohraj is also excited to report the Boutique, Natural Pet and What’s New! special sections on the show floor have also sold out weeks prior to the show. Global Pet Expo is set to take place March 20-22, 2019 at the Orange County Convention Center in Orlando, Florida.

“The Global Pet Expo team works tirelessly all year long to continue making this Show the pet industry’s premier event,” said Darmohraj. “The fact that our show floor will be the largest to date, further solidifies the significance of this show and that it truly is the must-attend industry event of the year.”

The 2018 Show featured 1,164 exhibitors, 3,523 booths sold, covering 352,300 net square feet of exhibit space—nearly 10,000 feet larger than the 2017 Show. 6,508 qualified buyers, 2,100 of which were first-time buyers, representing 79 countries around the world were in attendance. With more than 3,000 new product launches, Global Pet Expo will showcase the latest and greatest products available for all types of pets including dogs, cats, birds, fish, reptiles, small animals and horses.

The tremendous success of the continuously growing Global Pet Expo has been recognized by the trade show industry as well. Trade Show ExecutiveMagazine (TSE) ranked Global Pet Expo #48 on their exclusive “Gold 100” list. This honor recognized Global Pet Expo as one of the 100 largest shows that “Set The Gold Standard” for the trade show industry, exceeding thousands of others in exhibit space, exhibiting companies and attendance. Global Pet Expo is also ranked #48 in TSE’s Fastest 50 for fastest growing trade shows and was honored at the prestigious Trade Show News Network (TSNN) Awards as a Top 25 Fastest-Growing Show in net square footage.

Global Pet Expo is open to independent retailers, distributors, mass-market buyers and other qualified media and professionals. To learn more about the show, click here

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World’s Leading Pet-Sitter Association Celebrated 25 Years

Sunday, March 17, marked the 25th business anniversary of Pet Sitters International (PSI).

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(PRESS RELEASE) Sunday, March 17, marked the 25th business anniversary of Pet Sitters International (PSI), which was officially founded by Patti J. Moran on March 17, 1994.

PSI is the world’s leading educational association for professional pet-sitting and dog-walking businesses. The association represents nearly 6,000 member businesses in the United States, Canada and more than 15 other countries.

“The professional pet-sitting industry has experienced significant growth in the last two and a half decades,” said Moran. “At PSI we feel our mission of ‘promoting pet-sitting excellence through education’ is more important than ever before.”

Moran developed pet sitting as a profession after starting her own pet-sitting business in North Carolina in 1983. After word of her business spread to other parts of the United States, Moran was prompted to put her how-to advice on paper. Her book, Pet Sitting for Profit, was published in 1987 and is often referred to as the “bible of professional pet sitting.”

Moran didn’t stop there. Requests for her pet-sitting forms led to the start of Patti Moran’s Products for Professional Pet Sitters and as others joined her in the profession, she ultimately founded PSI in 1994.

“When I first started pet sitting, there was no one available to give me advice or point me toward business tools and educational resources to help me in my endeavors,” said Moran. “I feel honored that I was able to share what I learned with others, and that PSI has been able to help thousands of pet lovers turn their passion for pets into successful careers.”

Since its creation, PSI has been a trailblazer in the professional pet-care sector, with numerous contributions to the industry including:

  • Partnering with Business Insurers of the Carolinas to provide the first-ever business insurance for professional pet sitters
  • Publishing the first magazine for professional pet sitters, now called Pet Sitter’s World
  • Hosting the industry’s first international conference, now called Pet Sitter World Educational Conference and hosted annually in November
  • Offering the first-ever knowledge-assessed certification specifically for professional pet sitters

“Together with our members, PSI is continually shaping the standards of professional pet sitting and offering pet sitters and dog walkers around the globe the tools needed to succeed in this ever-changing profession,” added Moran.

PSI has hosted various opportunities throughout the month to celebrate, including its first-ever online conference on March 7. The 25th anniversary celebration will culminate on Monday, March 18, with a live interview with Moran on the association’s Facebook page.

To learn more about PSI and the professional pet-sitting industry, or to find a local PSI member pet-sitting business, visit www.petsit.com

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Generation Pet Opens Second Warehouse in the Northeast

It hopes for the warehouse to be fully operational by April 1.

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(PRESS RELEASE) Locally and independently owned pet food distributor Generation Pet announced that it will be opening a second warehouse location to service its new territory in the Northeast. Company management are actively interviewing employee candidates and finishing inventory logistics with the hope of having the warehouse fully operational by April 1.

Generation Pet expects this move to improve and more efficiently service its rapidly growing northern territory. In addition, Generation Pet is opening its distribution territory to five new states to include Connecticut, Vermont, New Hampshire, Rhode Island and Massachusetts. This move is intended to improve the current demand for premium, all natural and holistic pet products in pet food retailers.

Generation Pet opened its doors in 1998 and is owned by Doug John. It has enjoyed more than 20 years of working hand in hand with pet food retailers to offer the best the market has to offer and educating retailers on the benefits of a raw diet. John’s motivation for starting up a distribution company was to be able to offer pets alternative, good quality nutrition.

Today Generation Pet currently services the Mid-Atlantic region operating out of its warehouse just outside of Baltimore, MD.

Generation Pet is committed to the independent retailer by providing unique all-natural products, which are exclusively sold to the independent retailer. Major brands include Answers, Aunt Jeni’s, Ark Naturals, Animal Essentials, Bravo, Green Coast Pet, Nulo, Weruva, and so much more. They offer each retailer extensive training on all products either in store, conference calls, or through webinars.

genpet.org

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